Blog
The Churnkey blog
Retention research, product launches, and customer interviews from the team building Churnkey.
Decline Codes
Stripe authentication required: meaning and how to fix?
The authentication_required code means the transaction needs more verification, usually through 3D Secure. Proper handling of this code can lead to successful transactions and improved security.
Decline Codes
Do Not Honor decline: meaning, stats, and how to fix?
"Do Not Honor" is a catch-all decline code used when a bank rejects a transaction without providing a specific reason. See what you can do recover revenue from it.
Articles
How to calculate annual churn rate: five formulas, benchmarks
To calculate the annual churn rate, there are five different formulas. They're used in slightly different contexts and can yield different results.
Tools
Convert monthly to annual churn: calculator, formula, benchmarks
High monthly churn is devastating. Monthly churn rates above 10% lead to annual churn rates over 70%, which would be catastrophic for most businesses.
Tools
Renewal rate: 15 tactical ideas to improve and a calculator
Is your renewal rate healthy? When do users disable auto-renew? How to calculate renewal rates for subscription vs. transactional models? A comprehensive list of tactical ideas across product, organization, payment, psychology, and outreach.
Retention
Retention cohort analysis: four simple ways
There are four ways to analyze a churn or retention cohort chart. Vertically, horizontally, diagonally, and by monitoring outlier events.
Decline Codes
Hard vs soft declines: definition, calculator, strategies
Soft declines are temporary issues (e.g., insufficient funds, credit limit exceeded) that can be resolved with precision retries and dunning campaigns. Hard declines are permanent issues (e.g., stolen cards, account closures) and require customer intervention via dunning campaigns.
Product Releases
Launch: Payment Recovery analytics 2.0
Understand Payment Recovery trends and opportunities with all-new date selectors, modernized tooltips, and improved data visualizations across topline metrics, payment status, recovery methods, and more.
Product Releases
Launch: Reactivations, reimagined
Churnkey Reactivations have a new campaign type. One-Time Campaigns blend effortless targeting, revenue tracking, channel marketing, and a customer-centric reactivation flow that optimizes conversion while building trust.
Articles
Churn reduction for Chargebee
Discover effective strategies for enhancing customer retention and managing churn while using Chargebee. Gain insights into improving Net Retention Revenue and other key SaaS metrics.
Churn
How to interview churned customers?
Interviewing churned customers is a great way to get qualitative feedback to your team. This article shows how you can automate feedback collection with Churnkey.
Retention
Customer retention curve: calculator, definition, examples
There are four types of retention curves: declining, flat, and smile curve. You measure active users (# or % or $) on the x axis. And how that number changes over time.
Churn
Escape involuntary churn and make it past(due)
All involuntary churn issues like payment processing errors, logging out, switching emails, expired credit cards, limit reached, address change and how to solve them.
Retention
Retention automation separates growth heroes from growth zeroes
Even a 1% improvement in your retention rate can increase your growth ceiling or MRR by 10%. Retention automation is what makes it a reality.
Articles
Churnkey achieves SOC-2 certification: a milestone in data security
At Churnkey, security has always been at the forefront of our mission. We are excited to announce that we have achieved SOC-2 Certification in addition to GDPR compliance.
Tools
Churn rate vs retention rate: two sides of the same coin?
Like the two-faced Greek God, Janus, retention rate and churn rate are intertwined.
Articles
Gross churn vs net churn: calculator, formulas, and tactical tips
If you can't measure gross churn, you can't improve it. This article will not just show you how to measure it, but also proactively measure it for you with an interactive calculator. And then we will also offer lots of tactical tips alongside tool recommendations to make it happen.
Churn
Revenue churn and its common pitfalls
Revenue churn is the loss of revenue from existing customers over a specific period, which can occur through cancellations, downgrades, or non-renewals.
![Calculate customer retention rate and revenue retention [calculator]](/images/blog/customer-retention-rate-calculator/retention-rate-calculator-2.webp)
Retention
Calculate customer retention rate and revenue retention [calculator]
A free customer retention rate calculator to understand the health of your business. Learn how calculating dollar retention rate can change the trajectory of your subscription business.
News
From the CEO: Churnkey raises $1.5M in growth equity
Churnkey raises $1.5m in growth equity to further accelerate its retention automation platform for high-volume subscription companies.
Articles
Customer exit survey: 21 templates, questions, and best practices
A massive vault of of 21 templates, done-for-you exit surveys, and a tactical list of best practices to build your best customer exit survey.
Tips
The best dunning software in 2024
Discover the top dunning software of 2024 to tackle churn and manage failed payments, ensuring your SaaS business thrives despite inevitable involuntary cancellations.
Guides
How to build a Cancel Flow that minimizes chargebacks
Customers often initiate chargebacks out of frustration with unexpected subscription terms or difficulty in cancelling their subscriptions. Here are several reasons this happens.
Churn
The best churn reduction software platforms in 2024 (ranked and reviewed)
What is the best platform for churn reduction? Find out with this comparative guide.