Churnkey for Platforms

Payment recovery for every business you power.

Your operators trust you with the parts of the business they least want to own. Solve failed payments across your whole network with Churnkey.

Who this is for

Built for businesses that power other businesses

Franchise networks

You have locations. Each one runs memberships or subscriptions. Failed payments are happening across all of them.

Marketplaces

You power merchants, service providers, or sellers who collect recurring payments. Recovery is their problem until it becomes yours.

Vertical SaaS

You hand businesses a complete operating system for their industry. Subscription recovery should come with it.

Multi-sided platforms

You sit between subscribers and providers. When payments fail, both sides feel it.

The problem

Every business in your network is on their own.

Every operator is on their own.

Most franchisees and merchants don't have the time or expertise to build a recovery program. So most of them don't.

Failed payments multiply with scale.

The bigger your network, the more revenue is quietly walking out the door.

You can't fix it one brand at a time.

Asking each business to solve dunning individually doesn't scale. It also doesn't happen.

Operators that bleed revenue eventually leave.

The downstream effect reaches you whether you built the problem or not.

Revenue leaking across your network

Every month you wait, the math gets worse.

At a certain churn rate, you just mathematically can't get past it. A 5% monthly churn rate means you lose nearly half your subscribers every year. At 10%, you lose 70%.

A customer retained this month pays again next month. Recovery compounds the same way churn does, in your favor.

Monthly to annual churn calculator

%
$

Annual churn rate

46.0%

from 5% monthly

Revenue at risk / yr

$600K

if nothing is recovered

Monthly recovery est.

$35K

at our average recovery rate of 70%

Annual recovery est.

$420K

compounding in your favor

When a card fails, it's one of two things.

Soft decline

The payment method is valid. The transaction just failed.

A soft decline occurs when the payment method is valid, but the transaction fails due to reasons like insufficient funds or billing address changes. A soft decline is a temporary problem, and it is possible to resolve without customer intervention.

Hard decline

The payment method is no longer valid.

A hard decline occurs when the payment method is no longer valid and the transaction fails due to reasons like expired cards or closed accounts. A hard decline is permanent and requires customer intervention.

Churnkey handles both. Automatically. Across your whole network.

Precision Retries

Precision Retries

Optimized retry schedules and tactics enhanced by machine learning and adapted for your business' bespoke needs. Works effectively with banks without customer intervention.

Learn more

Omnichannel Campaigns

Omnichannel Campaigns

When retries can't solve a failed payment, Churnkey's omnichannel infrastructure gets to work across every possible channel, segmented in every possible way.

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Payment Recovery Wall

Payment Recovery Wall

When retries and campaigns aren't enough, deploy in-app messaging to prevent usage in past-due accounts. Completely configurable, intelligent, and tasteful.

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Email Campaigns

Deploy verified, personalized, and segmented email campaigns at scale

Whether you'd like Churnkey to build your campaigns for you, or if you'd like to segment, personalize, localize, and control message timing, our modern email campaign infrastructure has you covered.

  • Send from your verified domain — Signing your domain, verifying sender addresses, and creating white-labeled subdomains increase deliverability, trust, and conversions. We make this a breeze.
  • Pipe in key customer data — by leveraging your business' bespoke customer attributes, create highly-targeted dunning segments that take into account plan, type, duration, and so much more.
  • Control design and messaging — match your dunning emails to your brand guidelines with ease. Push campaign copy changes with one click. Preview campaign scenarios for any invoice or customer ID.
Deploy verified, personalized, and segmented email campaigns at scale

SMS Campaigns

See 3-4x more recoveries than email by leveraging SMS

SMS is a natural extension of our messaging ecosystem. Simply toggle on SMS as a channel, customize the copy if you'd like, and Churnkey will take care of the rest.

  • Send from a local number — have a customer base that lives within certain area codes? No problem. We can provision local numbers to increase trust and response rates.
  • Peace of mind — since SMS has a 98% open rate (versus ~20% for email), you want to ensure every detail is correct. Preview any message inline, or send yourself on-demand testing campaigns.
  • One-tap links — every SMS comes with a pre-signed URL that uses your verified subdomain. The result? Increased trust plus guaranteed conversion rates on our mobile-optimized checkout flow.
See 3-4x more recoveries than email by leveraging SMS

A/B Testing

Split test your campaigns to find what actually recovers more revenue

Run controlled experiments with 95% statistical confidence and let the data decide which message, time or approach works best.

  • Recovery rate as the primary metric — every test is measured against what matters: did the payment get recovered? Revenue is tracked alongside for full business context.
  • Validate before you roll out — test new strategies on a subset of campaigns before committing. Reduce risk and build confidence in every change you make.
  • Monitor and act in real time — pause, resume, and watch results come in as they happen. Declare a winner the moment statistical significance is reached.
Split test your campaigns to find what actually recovers more revenue

Billing Contacts API

Route recovery campaigns to the right person on the team

If your product supports multiple seats or roles, payment recovery campaigns can get tricky. Who's the right person to contact? Should you loop in multiple people? How does that even work? With our Billing Contacts API, we'll solve this for you.

  • Identify key roles — push your customer data to us via API and indicate which accounts are owners, billing admins, or whatever indicator of authority you track.
  • Launch focused recovery campaigns — now, with better targeting, you can speak directly to the contacts responsible for handling billing for their team.
  • See greater results — you'll experience marked increases in recovery performance among your team-based accounts.
Route recovery campaigns to the right person on the team

A Unique Take on Retries

Precision Retries: driven by decline codes—and a whole lot more...

You only get a handful of attempts to retry a credit or debit card, so you've got to use them wisely. We group retry attempts by decline type (hard vs. soft), intelligently getting to work on codes for insufficient funds, try again later, and others. Hard declines automatically get handled by our powerful campaign infrastructure.

Precision Retries: driven by decline codes—and a whole lot more...

Leveraging Our Vast Dataset

Optimized with benchmark data and machine learning for optimal performance

Our machine learning models learned from tens of millions of transactions to identify the most effective retry strategies. This means we can pinpoint the optimal times and frequencies for retrying failed payments, maximizing your recovery rate. By leveraging this data-driven approach, we ensure that you're not just retrying payments, but doing so in the most intelligent and efficient way possible.

Optimized with benchmark data and machine learning for optimal performance

An Answer to Hard Declines

Retries backed up by effective dunning campaigns when it's needed

Sometimes a more personal touch is needed. That's why we've designed our dunning campaigns to complement our automated retry system. These carefully crafted email sequences reach out to customers when automated retries haven't succeeded or the decline code makes it difficult to recover with Retries alone.

Retries backed up by effective dunning campaigns when it's needed

Clear Metrics

Track metrics like recovered revenue, failed payment reasons, campaign progress, and more

You'll always have the right data at your fingertips in real-time so you can make the most relevant decisions. Debit cards failing more often? Campaign underperforming? You'll know right away so you can act quickly for your business.

Track metrics like recovered revenue, failed payment reasons, campaign progress, and more

One Integration

Up and running across your whole network in days

1

Connect your platform

Churnkey integrates at the platform level. Your entire network is covered from day one.

2

Design the campaign once

You set dunning sequences, timing, and retry logic. That becomes the default for every business you power.

3

Each business configures the minimum

Sender address, domain, branding. Just enough so campaigns feel like theirs.

4

See recovery across your whole network

Metrics give your platform, and the businesses on it, a clear view of what's being recovered.

Build vs. buy

Why shouldn't you build it in-house?

Recovery sophistication since 2020

Defaults that work on day one, and models that get better as your network grows.

Immediate results

On average, customers recover 20 to 40% of the revenue they'd otherwise lose. And on average, 70% of all involuntary churn Churnkey detects gets recovered.

Your team ships product, not dunning logic

When you invest in Churnkey, your team isn't fighting bugs, managing complex dunning logic, or dealing with scope creep.

Build it
Churnkey
Time to first recovery
Questionable with scope creep
Days
Avoid bad experiments
Through trial and error
Yes, backed by data
Billing expertise
Required
Very little
ML retry optimization
Difficult without a large dataset and expertise
Plug and play
Recovery analytics architecture
Perpetually on the roadmap
Included
Ongoing optimization
Your labor
Recurring strategy calls + Account agent

Personalize at scale with guardrails.

Centralized for security. Decentralized for personalization. It's the only way to run payment recovery at network scale.