--- title: "Churnkey for Prosumer & B2C SaaS — Retention Automation at Scale" description: "Churnkey is retention automation for prosumer and B2C SaaS. Reduce self-serve churn, recover payments, and reactivate dormant subscribers at scale." canonical: "https://churnkey.co/use-case/prosumer" category: "use-case" related: - /feature/cancel-flows.html.md - /feature/payment-recovery/index.html.md - /feature/reactivations.html.md - /feature/customer-insights-ai.html.md - /use-case/plg-saas/index.html.md - /use-case/consumer-apps/index.html.md last_updated: "2026-09-11" --- # Turn Free-to-Paid Conversions Into Lifelong Subscribers ## Overview Churnkey is a purpose-built retention automation platform for prosumer and B2C SaaS products. Integrate Churnkey with your billing system and keep the subscribers your marketing worked hard to acquire. Prosumer and B2C SaaS products are incredible at filling the top of the funnel. Viral loops, freemium tiers, and self-serve signups drive massive growth. But with scale comes a hard truth: you can't manually retain thousands of subscribers. Your growth and product teams should focus on acquisition and activation. Let Churnkey automate retention at scale, recovering failed payments, saving cancellations, and reactivating dormant subscribers without adding headcount. Churnkey is built to be everything a growth-obsessed team needs to improve retention, automatically. ## Key Results for Prosumer & B2C SaaS Customers Churnkey's typical prosumer customer: - **Up to 54%** lower cancellations - **Up to 89%** of failed payments recovered - **Up to 34%** of subscriptions reactivated - **28%** increase in subscriber LTV - **14%** boost in MRR - **9%** increase in expansion revenue ## Core Capabilities ### Save Cancellations at Scale Without Adding Headcount - Automate retention for thousands of self-serve cancellations per month - Personalize Cancel Flows by plan type, usage level, trial status, and subscription age - Offer downgrades, pauses, and plan switches instead of losing the subscriber entirely ### Recover the Failed Payments You Never Knew You Were Losing - Recover failed payments from self-serve subscribers automatically at scale - Smart retry timing based on payment patterns and card network signals - Minimize subscriber friction with branded, empathetic recovery experiences ### Reactivate Your Dormant Subscriber Base - Re-engage large pools of churned subscribers with targeted win-back campaigns - Personalize reactivation emails with usage data and cancellation feedback - Make it effortless to come back with one-click resubscription offers ### Understand Why Subscribers Leave at Every Price Point - Capture cancellation reasons at scale across free, trial, and paid subscribers - Identify whether churn is driven by pricing, features, competition, or experience - Prioritize your product roadmap by the revenue impact of each churn reason ## How the Products Fit a Prosumer Business - **[Cancel Flows](/feature/cancel-flows.html.md)** — Handle thousands of self-serve cancellations a month with flows that branch on plan type, usage level, trial status, and subscription age, and offer a downgrade, a [Subscription Pause](/feature/subscription-pauses.html.md), or a plan switch in place of a cancellation. - **[Payment Recovery](/feature/payment-recovery/index.html.md)** — Precision Retries time each retry using payment patterns, while branded dunning campaigns reach subscribers whose cards need updating. - **[Reactivations](/feature/reactivations.html.md)** — Re-engage large pools of churned subscribers with win-back emails personalized by usage data and cancellation feedback. - **[Feedback AI](/feature/customer-insights-ai.html.md)** — Separate pricing, feature, competitive, and experience churn, and rank each reason by revenue impact. ## Integrations Churnkey integrates with a number of payment processors and the tools your business uses every day. Churnkey can also provision private APIs exclusively for your business if you don't see the integration you need. Billing systems highlighted for prosumer and B2C SaaS: - [Stripe](/integrations/stripe/index.html.md) - [Chargebee](/integrations/chargebee/index.html.md) - [Paddle](/integrations/paddle/index.html.md) - And more, including [Braintree](/integrations/braintree/index.html.md), [Recurly](/integrations/recurly/index.html.md), and [Maxio](/integrations/maxio/index.html.md) ## Customer Testimonial > "Because of Churnkey, our marketing team was able to design the best exit funnel that increases LTV, reduced churn, and gives us the right insights to reactivate users." > — Austin Distel, CMO of Jasper ## Getting Started - Start for free - Pricing tailored for you - ROI guaranteed Book a demo for a walkthrough, or start a trial from the [pricing page](https://churnkey.co/pricing). ## FAQ ### Why is retention harder for prosumer and B2C SaaS? Viral loops, freemium tiers, and self-serve signups bring in subscribers at a volume no team can retain by hand. Churnkey automates cancellation saves, failed-payment recovery, and reactivation so retention scales without adding headcount. ### What can a prosumer subscriber be offered instead of cancelling? Cancel Flows can offer downgrades, pauses, and plan switches, personalized by plan type, usage level, trial status, and subscription age. ### Does Churnkey analyze churn across free, trial, and paid subscribers? Yes. Churnkey captures cancellation reasons across free, trial, and paid subscribers and shows whether churn is driven by pricing, features, competition, or experience, ranked by revenue impact. ## Related - [Cancel Flows](/feature/cancel-flows.html.md) — Personalized retention experiences at scale - [Payment Recovery](/feature/payment-recovery/index.html.md) — Recover failed self-serve payments - [Reactivations](/feature/reactivations.html.md) — Win-back campaigns for dormant subscribers - [Feedback AI](/feature/customer-insights-ai.html.md) — AI-powered cancellation insights - [Subscription Pauses](/feature/subscription-pauses.html.md) — Let subscribers take a break instead of cancelling - [PLG SaaS Use Case](/use-case/plg-saas/index.html.md) — Retention for product-led growth - [Consumer Apps Use Case](/use-case/consumer-apps/index.html.md) — Retention for B2C apps