Retention software for AI-native companies.
Keep more of the revenue your model earned. Churnkey answers the moment a user moves to cancel, recovers payments that quietly fail, and shows you why the rest leave.
AI-native teams already retain more with Churnkey
“Churnkey allows us to help our customers while giving me the headspace to focus on product, community, and growth.”
Amit Gupta
Co-founder, Sudowrite
“Churnkey helped us save more customers and learn what they actually needed from us. It changed how we approach retention entirely.”
Ben Ophoven-Baldwin
Senior PM, Growth, Superhuman
“The goal of a company is to make a product that people love. That is why working with Churnkey has been so crucial for VEED as a product.”
John Hamilton
Principal PM, VEED
Who we serve
Built for every kind of AI-native company
AI writing & content
Long-form writing, marketing, and content-generation tools.
AI voice & transcription
Speech-to-text, dubbing, and voice-generation products.
AI agents & copilots
Autonomous agents and in-app copilots that act for the user.
AI developer tools
Coding assistants and AI woven into the developer workflow.
Vertical AI apps
AI built for a specific industry or job to be done.
Consumer AI & companions
Chat, companionship, and everyday consumer AI.
ROI calculator
See what Churnkey could save you
Drop in your monthly churned revenue and watch what our AI-native accounts would recover and save on it.
Revenue kept per year
$225,000
Across our AI-native accounts, Churnkey saves 36.4% of cancellations and recovers 40.8% of failed payments. On your numbers, that is $13,650 saved and $5,100 recovered every month.
Based on Churnkey's AI-native products accounts, trailing 12 months.
The churn problem
There are eight ways AI users slip away
The novelty wore off
The wow fades. Users try the product, hit the limits, and drift off once it stops feeling new.
Not worth the price
At twenty dollars a month, the cancel decision is casual the moment perceived value dips.
Switched to a better or free model
Users defect to a cheaper tool, a bundled option, or straight to the base model.
Don't need it right now
The work the tool does is not frequent enough. They would come back, but the subscription will not.
Did not get the result
The output did not clear the bar they had in mind. Usually an expectations gap more than a quality one.
Quality or trust slipped
A perceived drop in model quality, or a reason to distrust the vendor, quietly ends the subscription.
Too many tools to juggle
The cost of re-explaining themselves across a stack of AI tools pushes users to consolidate down.
Quietly stopped logging in
Usage slides to zero while billing continues. The cancellation is just the paperwork catching up.
The insight
AI products are the easiest software in the world to cancel. That does not make the churn unsavable.
AI-native products keep a far smaller share of their revenue than traditional software. The gap is real. It is also recoverable at the moment of cancellation.
Median net revenue retention
By category (%)
| Median net revenue retention | By category (%) |
|---|---|
| B2B SaaS | 82% |
| B2C SaaS | 49% |
| AI-native products | 48%Lowest of any category |
Source: ChartMogul / Growth Unhinged, "The AI churn wave" (2025), analysis of 3,500 software companies.
Industry voices
Retention is the problem the AI industry keeps talking about
“But do people stick around? Not really.”
Sonya Huang & Pat Grady
Sequoia Capital · Generative AI's Act Two
“The downside of being easy to buy is being easy to cancel.”
Kyle Poyar
Growth Unhinged · The AI churn wave
“Demo value isn't user value. Building a cool AI demo doesn't mean we have a product that customers love and is useful.”
Joshua Xu
Co-founder & CEO, HeyGen · Lenny's Newsletter
“In the agent era, your engagement metrics are your churn metrics, and they're moving on a 90-day window, not an annual one.”
Jason Lemkin
SaaStr · The Agents
1Ask
Understand why users leave
Via a survey step
Collects why the user is leaving.
Why are you leaving?
Your feedback helps us improve.
And a freeform feedback
Free text captures the nuance behind why users actually leave.
Anything else we should know?
Honest feedback helps us improve. We read every reply.
2Offer
Give them a reason to stay
Pause
A pause temporarily halts the subscription for a set number of months. Users who are between projects or in a slow stretch stay on the product without the pressure of an active charge.
Take a month off, not a cancellation.
Your workspace, history, and settings stay exactly where they are. Pick back up when you need it.
Come back when the work picks up.
Freeze billing while things are slow. Everything is waiting for you when you return.
Plan switch
A plan switch moves the user to a lower tier or a usage-based plan. For users who find the monthly charge hard to justify, it keeps them active at a price that matches how they actually use the product.
Keep the tool. Lower the bill.
Move to a plan that matches how much you actually use.
Only pay for what you use.
Switch to a usage-based plan and pay for the credits you actually need.
Trial extension
A trial extension grants more time before the next charge. It gives users who have not yet seen a result room to get there before they decide.
The best results come after week two.
Most users hit their stride once the tool learns their style. Take 30 more days on us.
Give it a real test.
Thirty more days, no charge, to see what it does with your actual work.
Onboarding help
An onboarding offer routes the user to a real person before they finalize the decision. When the problem is a missing workflow rather than a missing feature, a short session recovers the account.
Most of the value is in the setup.
A ten-minute session with our team gets you to the workflows that actually stick.
Tell us what's missing.
Some of what you need may already be there, or close. Talk to the team before you go.
Adaptive Offers
Adaptive Offers uses machine learning to find the right discount amount and duration for each user rather than defaulting to a fixed percentage, so a save does not come at the cost of an already-thin margin.
Your next month is on us.
The first weeks matter most. Stay on and your next month is free.
You have been here a while.
Keep your plan at 30% off for the next full year.
Usage credits
A credit applies a one-time amount to the account rather than reducing the recurring price, giving the user an immediate reason to stay without a permanent pricing change.
This month, on us.
A credit toward this month while you get back into the swing of it.
A thank-you credit.
A one-time credit for sticking with us this long.
3Segment
Every user is different. Treat them that way
Segment by subscription age
Route a week-one signup into a different flow than a power user on month twelve. The curious tourist and the committed resident are not the same person, and they should not see the same offer.
Segment by usage
A user burning through credits and a user who has not logged in for three weeks need different responses. Pass usage, credits consumed, and feature adoption straight from your product and segment on any of them.
Segment by plan tier
A twenty-dollar self-serve user and a five-hundred-dollar team plan are different economics. Give each a flow that reflects what the account is actually worth to you.
4Optimize
Test, watch, and stay compliant
A/B test your flows
Run a pause against a downgrade for the same cancel reason. Let the data decide which one keeps more users on the product.
Stay compliant
Consumer AI subscriptions fall under the FTC's click-to-cancel rules. Churnkey's compliance mode keeps your Cancel Flow aligned with consumer protection requirements without your team tracking every update.
Session recordings
Watch exactly how users move through the Cancel Flow. See where they hesitate, what they skip, and what makes them stay.
Churnkey Data
What Churnkey does for AI-native companies
Across our AI-native accounts, Cancel Flows save 36.4% of attempted cancellations and Payment Recovery reclaims 40.8% of failed payments.
Company A
42.2% voluntary · 33.6% involuntary
Company B
37.9% voluntary
Company C
35.9% voluntary · 47.1% involuntary
Company D
34.7% voluntary · 41.5% involuntary
Company E
31.4% voluntary
Average estimate
36.4% voluntary · 40.8% involuntary
Company A
$503,424
recovered in failed payments
33.6% recovery rate
Company C
$218,355
recovered in failed payments
47.1% recovery rate
Company D
$218,765
recovered in failed payments
41.5% recovery rate
Understand
The nuance is in the comments
You are getting thousands of free-text cancel responses every month. Reading them by hand is impossible. Feedback AI reads every response for you and tells you whether the churn is a model problem, a price problem, or a value gap.
Automatic categorization
Freeform feedback is grouped into emergent categories and themes for prioritization and analysis.
MRR connection
Rank the impact of each cancel reason on your bottom line so you know where to focus your model and product roadmap.
Intelligent search
Use natural language to search for specific feedback, themes, and customers.
Get started with Cancel Flows
There are three ways to deploy Churnkey Cancel Flows in your stack. Pick one, or request a demo.
Request a demoPayment Recovery
Most failed payments are recoverable
Up to 40% of churn is involuntary. Most of it comes from soft declines, like a low balance or a bank timeout, that clear on their own with a well-timed retry. Churnkey reads every decline code, retries the payments that can still succeed, and only asks the customer to update a card when one truly needs it.
Precision Retries
Precision Retries find the moment a card will actually clear
Card issuers allow only a handful of retry attempts before they start blocking you, so each one has to count. Churnkey's models, trained on tens of millions of transactions, pick the time, day, and method most likely to clear for each card type, decline code, and processor.
- Works alongside Stripe to recover about 20% more failed-payment revenue.
- Too many retries make banks flag you, so Churnkey caps and spaces them to protect your approval rate.
Omnichannel dunning
When a retry cannot win, we reach the customer everywhere
Expired and closed cards need the customer to act. Churnkey runs that outreach for you across email, SMS, and an in-app payment wall, all on your own verified domain and branding. Campaigns are segmented by plan, language, time zone, and payment method, and routed to the right billing contact on the account.
- SMS opens at 98%, and in our pilots recovered three to four times what email did.
- One-tap, pre-authenticated links, so bypassing the login removes the friction entirely.
- Fixed fees, never a percentage of what you recover.
Payment Recovery Wall
When the emails go unread, ask inside the product
Some customers never open the email. The Wall asks for the card update inside your product, where they already are, and holds back access until the payment clears. It uses your brand styles and your wording, and you decide how firm it gets.
- Lifts recovery of failed payments by 4% to 12%.
- Soft restriction toggles set how much of the product stays usable.
- Past-due customers stop running up usage you are not paid for.
Churnkey Data
The full recovery stack recovers ~41% of failed payments
Got questions?
Common questions
Keep more of the users your model earned.
Churnkey is the retention infrastructure for AI-native companies. Save cancellations, recover failed payments, and turn churn into recurring revenue.
