Dunning Management: What Is It and Why Should SaaS Companies Care?

To ensure long-term success and consistent revenue growth, SaaS companies need to proactively manage customer accounts through a process known as dunning management. This method automates the collections process so you can avoid involuntary churn from customers with late, failed, or missing payments.

How To Reduce Customer Churn: Tactics and Strategies for SaaS Leaders

As investors continue to look toward retention metrics to determine company valuations and funding eligibility, SaaS leaders must ask themselves: how can I reduce customer churn?

What Is a Good Monthly Churn Rate?

Churn is inevitable in SaaS. And it wreaks havoc on your company’s bottom line. Whenever a customer leaves, downgrades, or allows their subscription to lapse, it affects your business’ growth. But since a certain amount of churn is inevitable, it can be hard to assess: is your business experiencing too much churn?

What Is Product-Led Growth & Why Does It Matter?

A product-led growth model allows product usage to drive customer acquisition. These products typically grow through word-of-mouth, not traditional marketing or sales channels.  Companies using a PLG model leverage their products to create a pipeline of active users.

How to Calculate TAM, SAM, and SOM

In order to understand your market size and equip yourself with accurate figures, you have to know how to calculate your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).

6 Customer Retention Metrics Required for SaaS Growth

Customer retention focuses on reducing churn and capitalizing on the customers you already have, rather than spending money trying to pull in new customers.

The 4 Best Customer Retention Software Tools

Customer retention software helps businesses keep track of their customers and improve customer retention rates. The software can help businesses track customer behavior, preferences, and purchase history. It can also help businesses identify at-risk customers and deploy retention strategies.

Convert More Free Trials Into Paying Customers With These Novel Strategies

Conversion rates for free-to-paid trials range from 5% to 50%, depending on whether you require a credit card and a host of other factors. Here's how to improve those stats.

Understanding Subscription Churn and Why It Matters to Your Business

Every time a customer elects to cancel their subscription, they face a choice. Your goal should be to make it as obvious as possible to the customer that continuing their subscription is the right option.

The Digital Customer Journey: How to Optimize Acquisition and Retention (With Examples)

The key to combating churn and retaining happy customers lies in managing their digital journey and personalization to match their needs at every stage of the process

Using Cohort Analysis To Reduce SaaS Churn

Cohort analysis is one of the key ways to understand and reduce SaaS customer churn. Learn how to understand cohort analysis and use it to improve your SaaS metrics.

An in-depth guide to churn prevention

So if you're tired of the subscription cancellations or last-minute backouts from leads, it's time to get proactive about churn prevention with eight proven strategies to keep customers happy.

The difference between B2B & B2C churn rates

Key definitions and industry benchmarks when it comes to churn, as well as the difference between B2B, B2C, and prosumer churn rates.

How to Measure and Analyze Your SaaS Churn

Understand the four types of SaaS churn, how to calculate each type, and what we believe are the best ways to increase your growth ceiling.

Defining Your SaaS Magic Number & the Best Practices to Improve It

Your SaaS magic number can pull back the curtain on your sales and marketing dollars’ efficiency – and help you make decisions that will reduce customer churn. In this article, you’ll learn how to calculate it, how to understand it, and how to improve it.

How To Encourage Saas Customers To Pause Their Subscriptions (Instead of Cancelling)

Looking for ways to effectively reduce SaaS churn? Learn how and why you should give users the ability to pause their subscription instead of cancel.

B2B SaaS Retention Guide: Strategies, Examples & Tools to Adopt

To maintain happy and loyal subscribers requires creativity and sustainable tactics. That’s where customer retention strategies and tools come at hand to automate this process for you

B2B SaaS Churn Rate Guide, Benchmarks & How to Improve

Churn is unavoidable in any SaaS business. That’s why understanding your B2B SaaS churn rate is essential for evaluating marketing effectiveness, improving your bottom line, and doubling down on your customer retention strategies.

Tiered & Volume Pricing Strategy, Models, & Examples

Depending on your goals, the tiered or volume pricing model can make the difference between a profitable, growing business or a business losing money with each sale.

Danny Luskin Joins Churnkey as Head of Sales

Danny brings impressive experience as a sales leader to Churnkey. He specializes in building out sales teams in early-stage startups, having done so Yelp and a number of high-growth companies.

SaaS Reporting Analytics Guide: Metrics, Tools, Examples

Not knowing where to focus your attention in your SaaS analytics could get overwhelming and confusing. That’s why it’s important to specify SaaS key metrics and KPIs that’ll guide you through critical decisions. Here are our top SaaS metrics that will help you run your business most effectively.

Churnkey's Best Practices for Customer Retention

A collection of best practices and recommendations for fine-tuning your customer offboarding strategy.

Gross Retention Vs. Net Retention Vs. Logo Retention: What They Are & How to Optimize Them

Learn how to properly track these important SaaS Metrics and better understand what they mean for your business.

Top 23 Saas Blogs In Product, Marketing And Sales To Follow

If you’re a SaaS founder, a product manager, or a marketer searching for the best SaaS blogs to follow in 2022, look no further.

6 SaaS Analytics Questions You Should Always Ask

SaaS analytics can only drive your growth if you can validate, organize, and use the metrics properly. Here are the top six questions you should be asking about your SaaS analytics to ensure your data is accurate, meaningful, and actionable.

We’ve Joined The TinySeed Accelerator Fall 2021 Batch (TinySeed F21)

For the next act in our journey, we’re excited to officially announce that Churnkey is a part of the TinySeed startup accelerator program! We’re a part of the Fall 2021 Batch, alongside other great companies like Keeping, Tonomo, Trendful, and Suggestion Ox.

Retention Metrics to Reduce Churn and Win Back Customers

Leveraging customer churn and retention leads to higher customer lifetime value. That's because retained customers spend 67% more than new customers according to the Bain & Company study, often refer their friends to your platform, and, especially for B2B companies, are more willing to pay a premium than switch to a competitor.

Our Favorite Customer Retention Tools

Churn Analysis: From Measurement to Prevention

If you're struggling to analyze churn, we’ll share what we've learned over almost a decade of running SaaS companies.

Wavve Has Been Acquired By Calm Capital

Our first bootstrapped SaaS company has been acquired. Here is why we sold and how it all happened.

How Churn Affects SaaS Company Valuations

Whether you are preparing to sell your SaaS company or want to know its worth, churn rate carries significant weight in your company’s valuation.

When Should I Start Focusing On SaaS Churn?

As a SaaS founder, when should you focus on churn? The short answer is that it's never too late. Here is how to get started evaluating and reducing SaaS churn.

The Best Communities For SaaS Founders

Building and launching a new product is never easy. However, there are many online SaaS communities where founders exchange ideas, obtain feedback and learn from one another.

How To Collect Insights From Cancelling SaaS Users

Learn the best ways to collect meaningful insights on why users cancel their subscriptions from your SaaS tool.

34 Podcasts for SaaS Founders

The best podcasts that tackle different topics around building SaaS products.

A Primer on Fighting Churn for SaaS Founders

Tips for creating an effective customer retention strategy and ensuring efficient customer success management within your team.

Why churn prediction ≠ churn reduction, and what to do instead

On the inherent shortcomings of churn prediction, and how customer retention can be improved with uplift modeling and dynamic point of cancellation offers.

How to Properly Cold Email Prospects as a SaaS Founder

Most cold emailing is painful to read... but it doesn't have to be that way. Here are my thoughts on approaching cold email the right way.

How To Write Copy That Helps Cut Churn

It’s often overlooked how intertwined copywriting is with the major functions of a SaaS business. This is no exception when it comes to churn.

What's a Normal Churn Rate in SaaS?

Experienced SaaS founders try to answer an age-old question. Is my churn rate high?

4 Effective Marketing Channels For New SaaS Founders & Indie Hackers

Learn the basics behind the marketing strategies SaaS founders use to find initial distribution.

Meet The Investors That Back or Acquire Bootstrapped and Indie SaaS Companies

While VC’s focus on 10x’ing their position as quickly as possible, these investors focus on holding long-term positions in bootstrapped and indie companies.

How Wavve Cut Churn by 2% Over Two Months With Better Cancellation Flows (Case Study)

How Wavve, a high-volume SaaS company in the podcasting space, cut churn with better cancellation flows.

Using Freemium to Fuel SaaS Growth

Is freemium the right pricing model for your SaaS business? Review the Pros & Cons behind using Freemium to Grow SaaS Revenue.

4 Types of Churn and How to Prevent Them

A discussion of customer churn, revenue churn, voluntary churn, involuntary churn. Learn about each type of churn and why they are important.

Retention is the Most Important Revenue Growth Metric

Why high customer churn is the biggest threat to SaaS businesses.

What a proper offboarding cancelation flow should look like for a SaaS in 2020

How to properly walk users that are canceling through the process (and how to save them)

Introducing Churnkey

Unlock your revenue potential with Churnkey