Blog
The Churnkey blog
Retention research, product launches, and customer interviews from the team building Churnkey.
Product Releases
Launch: automatic translations for Cancel Flows and support for 45 new languages
With one toggle, Churnkey will translate your Cancel Flow into multiple languages—no more duplicating flows, no more managing multiple segments. Translated Cancel Flows perform 46% better than non-translated flows.
Stripe
Stripe smart retries: FAQs and best practices
What should your Stripe Smart Retries settings be set to in order to maximize revenue recovery?
Stripe
Stripe auto renewal reminders: should you enable?
There is a single a single toggle to turn auto renewal email notifications for everyone or off for everyone. So should you turn it on?
Stripe
Stripe expired card emails: worth turning on?
Send an expiring card email 1 month before the card expires. Here's how to do it. But should you do it?
Stripe
Stripe: should you send emails on successful payments?
Stripe offers a way for its customers to send emails on successful payments. Say, when a charge goes through. Should you set it up?
Product Releases
Launch: Feedback AI v2 is now live for all
You already know that collecting feedback during the cancellation process is one of the most valuable things you can do. It's direct from the customer, tells you exactly why they're thinking of leaving, and provides priceless insights you can use to improve your product, service, and ultimately, your
Articles
Fresh insights from the Bay: Churnkey's takeaways from Stripe Sessions 2025
Five of us from the Churnkey team spent Stripe Sessions 2025 in San Francisco, deep in payments, product, and innovation. Here is what we took away.
Stripe
Stripe dunning: best practices and limitations
The recommended settings for Stripe Smart Retries, Emails, and Expiring Cards.
Stripe
The 4 ways to set up cancel surveys in Stripe: from easiest to most effective
You know you need a cancel flow. You just don’t know what your options in Stripe are. Start here. We’ll walk you through four Stripe-compatible methods, from the fastest fix to the most effective.
Stripe
How to pause subscriptions in Stripe and the smarter alternative with Churnkey
Pausing subscriptions in Stripe sounds simple—until you look closer. We break down Stripe's native setup vs. Churnkey's smarter alternative: pros, cons, and a guide to doing it right. Read before you choose how to handle pauses in Stripe.
Articles
Churnkey is headed to Stripe Sessions 2025
The Churnkey team is attending and sponsoring Stripe Sessions 2025. Here is where to find us, and what we are hoping to learn.
Stripe
How to do trial extensions in Stripe (and when it’s not enough)
Trial extensions turn “almost‑there” users into paying subscribers without discounts. Below is a dense, no‑fluff guide: first the native‑Stripe method, and then why Churnkey is the faster, higher‑leverage option.
Deep Dive
New: Churnkey's second annual state of retention report
Welcome to Churnkey's second State of Retention report, where we analyzed over $3 billion in subscription revenue from over 1,000 companies across the world.
Retention
10 customer retention KPIs & metrics: with free KPI dashboard
Understand 10 customer retention KPIs and metrics to see how well you retain your customers. Plus, explore several ways to improve them.
Articles
Revenue growth rate: meaning, calculator, best practices
IBM saw negative revenue growth rate while SpaceX saw a 63% revenue growth rate. Learn how to calculate and improve your revenue growth rate.
Churn
Churn analytics: easiest way to calculate and track
The six cardinal churn analytics to track are: revenue churn, customer churn, involuntary churn, voluntary churn, retention cohorts and cake charts. Churnkey is the easiest way to keep a pulse on them.
Churn
Outsourced churn management: who, how, and alternatives
You can work with someone from the Reforge Collective, Growthmentor, churn focused advisors like Dan Layfied. Another way to search would be to look for people who have written about churn on Substack or has created Reforge artifacts.
Articles
The best churn management software platforms in 2026 (ranked and reviewed)
What is the best software for churn management? Find out with this comparative guide.
Retention
17 customer retention examples from successful companies
What do billion dollar companies know about retention that others don't? This is a list of examples from Oreo, Spotify, Calendly, Canva, and many more.
Articles
Chargebacks: why they’re dangerous & how to prevent them
Every $1 lost to fraud costs merchants $3.35. The average chargeback win rate is 30%. Learn the types of chargebacks and what you can do to prevent them.
Churn
Churned ARR: how to track it?
Learn how to calculate churned ARR across different tools. Understand why tracking churn is the most critical metric of your subscription business.
Articles
Customer offboarding: meaning, templates, best practices
Not all churn is bad—what if the door customers exit through could bring them back? Discover how thoughtful offboarding flows, insights, and strategic touchpoints turn churn into a growth opportunity.
Articles
9 dunning emails examples with do's and don'ts
Dunning email examples from companies like Duolingo, Canva, Slack, Spotify and more.
Articles
Dunning process: 15 best practices
Learn how to retry intelligently, escalate communications, send targeted emails to admins and users, proactively notify via SMS, enable one-click reactivation, offer grace periods, personalize and segment campaigns, track churn metrics, and employ five additional tactics.