The Best Churn Reduction Software Platforms in 2024 (Ranked and Reviewed)

Churn is going to cost subscription businesses more than $121 billion in 2024, even as the subscription economy grows at 21% annually to over $1 trillion.

And the way subscription companies handle churn today makes the problem worse. You're either doing nothing about it — seeing churn as unavoidable — or are cobbling together DIY software projects or 2-3 legacy software solutions to "solve" churn and lower your cancellations.

There are dozens of software platforms claiming to reduce your churn rate. Here are the best churn reduction software platforms based on features, price, and ideal customer.

Top churn reduction software picks

How to choose the right churn reduction platform

Reducing churn can take many forms: recovering failed payments, lowering churn at the point of cancellation, improving activation rates, and tracking customer health. When evaluating your options, consider the following:

• Personalization: Choose a retention platform that can speak directly to your customers at scale, personalizing every interaction to increase positive outcomes for both your team and your customer base.
• Integration capabilities: Connect to your existing CRM, billing, and marketing tools, so you can analyze retention metrics across your entire organization.
• Interface design: Choose a churn reduction platform that's a joy for you and your colleagues to use and can be customized to fit your brand to cement trust with your own customers.
• Scalability: Select a churn reduction platform that can scale with your business as it grows, ensuring that you can continue to effectively manage churn as your customer base expands.
• Price: Take into account hidden costs or stuffy long-term contracts. This should offer you the most flexibility as your team and customer base grows.
• Usable Metrics: Your churn reduction platform should provide obvious insights and recommendations for improving customer satisfaction, engagement, and loyalty. And it should be taking action on your behalf, not leaving it to your team to figure out what to do.

Best churn reduction platforms compared

1. Churnkey

Reasons to buy:

• Takes care of voluntary churn (cancel flows), involuntary churn (failed payment recovery), and reactivations for your business — Churnkey goes beyond data collection and takes action on your behalf to improve retention at scale
• Automates feedback analysis: Churnkey's Insights AI collects, sorts, and ranks raw feedback so your teams can improve your product, messaging, and understand your customers more holistically
• Easy to set up and get data flowing to every team who has a hand in serving your customers: product, marketing, data science, customer success, and customer support teams

Churnkey is best for subscription companies who want to supercharge all aspects of customer retention, optimize growth, and inform customer-driven product development. Our platform is designed to be design-forward, user-friendly, and easily installed, with a focus on integrating our data into your team's everyday workflows.

Churnkey helps teams engage their customers at scale with personalized experiences. Our retention platform treats your customers with respect, strengthens retention, and increases revenue growth.

Increase retention and improve customer loyalty with Cancel Flows

Churnkey Cancel Flows have the highest recovery rates in the business — reducing voluntary cancellation churn by up to 58% — collecting invaluable data for your team to improve your product and, ultimately, make your customers happier.

When you deploy cancel flows, both your customers and your company benefit from what we've learned from the best examples and the worst offenders, from massive tech companies to shady subscription call centers. You'll get only the most user-friendly, customer-centric practices to guide your business into retention nirvana.

Churnkey offers a huge array of options for engaging with cancelling customers:

• Personalization at scale helps you empathize with every possible situation and respond accordingly. This includes dynamic variables you can use to reference key metrics, powerful segmentation options, and A/B testing.
• A wide range of offers like discounts, pauses, plan changes, trial extensions, customer service interventions, and more help you to find new equilibria with every single customer.
• While extremely rare, some of your customers might try to game the system and take advantage of your cancel flow offers. Not with Churnkey. With built-in cooldown periods, you can require customers to wait a number of months before taking another discount.

Resolve payment failures before it's too late

With Churnkey, you can recover up to 89% of failed payments without having to become a payment recovery expert. Our modern payment recovery service — leveraging machine learning and our years of churn expertise — keeps your customer accounts in good standing.

Better yet, your customer-obsessed team can spin up Churnkey's modern payment recovery operation in minutes.

And these dunning campaigns are personalized for you. Every one of your customers is unique: they speak different languages, live in different time zones, subscribe to different plans, and use different payment methods. Churnkey optimizes messaging on your behalf to boost recovery rates alongside your revenue.

Better yet, our white-labeled system will always look and feel like it's from and built by your team. Every interaction comes from your email address, lives on your domain, and reflects your branding. But behind the scenes, Churnkey's modern messaging and payment stack utilizes cutting-edge technology to ensure maximum deliverability and recovery rates.

Sometimes, customers will let their cards expire quietly, or are too busy to update their payment information. It doesn't have to be that way. You can use current and/or future offers to incentivize your customers to update their payment methods. It's one of the most novel dunning features on the market.

Win back customers who cancelled

Not every customer who cancels their subscription to your product are lost to time. With Churnkey, you can leverage cancellation reasons, Customer Health scores, and more to target unique segments of your customer base. From there, you can personalize every message with dynamic variables for maximum conversion.

It's easy to get started. Out of the box, you get:

• Unlimited segments for all the unique customers you serve in your business 
• Segmentation by cancellation reason, Customer Health score, sentiment at the time of cancellation, and so much more 
• No passwords, no logging in: customers can reactivate and apply your offer with a single click
• All the dynamic variables you could ever want for maximum messaging personalization in our improved WYSIWYG editor
• Tracking for everything: revenue reactivated, open rates, etc. 

Make sense of your churn problem easily

There are too many steps involved in tracking, measuring, and understanding your churn and retention numbers. Churnkey's metrics dashboard works out of the box, consolidating essential metrics like boosted revenue, retention rate, offer acceptance, cancellation feedback, and more into one place.

This way, you can:

• See how healthy your customer base is at a glance
• Understand the top reasons why customers leave
• Keep an eye on accounts who seem to be thinking about leaving
• See the status of payment recovery operations
• Understand which cancel flow segments perform best

Other notable features:

• A/B testing engine to optimize your cancel flow offers, copywriting, and audiences
• Best-in-class Stripe App that was Stripe's App of the Month
• Watch every cancel flow session as if you were sitting with them so you can experience what each customer is thinking
• Pause Wall prevents paused customers from using your product for free
• Failed Payment Wall blocks product access for past-due accounts
• Deep integrations with payment providers, Slack, a robust webhooks infrastructure, and access to custom data APIs

Pros:

• Unlimited cancel flows, customer sessions, team members, and dunning campaigns
• Unlimited reactivation campaigns and segments
• Customer Health risk scoring and assessments
• Multi-language and multi-currency support
• Custom attributes for advanced customer targeting
• Custom CSS support
• Intelligent dunning auto retries
• Concierge migration from any other provider
• Managed Services for teams who want retention "done" for them

Free trial: 14 days

Pricing: $$

It's simple to improve retention with Churnkey

• Sign up for an account here and get started immediately, or
• Get a demo to see what Churnkey can do for your business

2. Intercom

Best for: conversational teams

Reasons to use:

• Nearly industry-standard site chat and support solution
• Simple to deploy and gets as complex as you'd like
• Easy to get going on their Starter plan

Intercom is a business software that can help reduce churn by offering AI-powered customer service that saves time and money. You can use Intercom to create chatbots, product tours, proactive messages, self-serve support, and more. Intercom’s products are a great way to onboard new customers and re-engage current ones with targeted messages and email campaigns.

Features:

• Business messenger
• Customizable bots
• Automated answers
• Product tours
• Shared inboxes
• Mobile carousels
• Transactional messaging
• SMS

Pros:

• Expands for every unique communications need
• Smart AI integration
• Shared inbox and chat widget are best in class

Cons:

• Can be very expensive for companies with a lot of customers
• Template builders can be rigid
• Metrics can feel siloed

Free trial: 14 days

Pricing: $$$$

3. Churn Zero

Best for: CS teams and account execs

Reasons to use:

• Dashboard-heavy views of customer journeys
• Emerging AI tools to help write messaging
• Real-time alerts for churning customers

Churn Zero is a churn reduction software that offers features like customer health scores, customer segmentation, success insights, surveys, and more. Whether it’s getting in front of changing customer health, upcoming renewals, or expansion opportunities, ChurnZero’s customer success software can help you make the most out of your time.

Features:

• Account insights
• Custom dashboards
• Custom health scores and journeys
• Generative AI assistant
• In-app communications
• Real-time alerts

Pros:

• Automates common Customer Success activities
• Focuses team time on more strategic matters
• Helps you understand how customers use your product

Cons:

• Can be slow to implement
• Tasks and dashboards not customizable without upgrades
• Sometimes settings aren't saved
• Data can be difficult to find
• Outdated user interface

Pricing: $$$

4. Involve.ai

Best for: CS teams who like simplicity

Reasons to use:

• A single dashboard that shows the health of your customer base
• AI updates the health scores over time for you
• Reduces hassle of reading CRM notes and emails

Involve.ai is churn reduction software that functions as an early warning dashboard. It can help you take your customer data and analyze it, alerting you of churn risks and expansion opportunities. The platform will provide you with customer health scores.

Features:

• Account insights
• Custom dashboards
• Custom health scores and journeys
• Generative AI assistant
• In-app communications
• Real-time alerts

Pros:

• Unifies customer data into a single, straightforward dashboard
• Starts measuring customer health in a short period of time
• Tells you accounts prone to revenue expansion

Cons:

• Might be too simplistic for your needs
• Rollout can be prone to roadblocks

Pricing: $$$

5. ProfitWell

Best for: entry-level solutions

Reasons to use:

• Track growth and revenue trends
• Strong account services arm
• Bought by Paddle, so it's great for Paddle customers
• Free version of product is useful from startup to enterprise

ProfitWell is subscription software that helps you achieve faster recurring revenue growth. ProfitWell offers subscription metrics, along with churn reduction, pricing optimization, and revenue recognition tools.

Features:

• Free subscription metrics
• Industry benchmarks from other subscription companies
• Mobile app with alerts
• Pricing optimization
• Static cancel flows

Pros:

• A wide range of tracked metrics for free
• Easy to get started after connecting payment provider
• Solid set of integrations

Cons:

• Might be too simplistic for your needs
• Rollout requires interacting with account services; self-serve options limited
• No A/B testing, dynamic segmentation, live variables, or advanced personalization
• Uses older versions of APIs for integrations
• Performance-based pricing can be hard to decipher

Pricing: $$$

6. Churn Buster

Best for: e-commerce businesses

Reasons to use:

• Trustworthy, reputable team
• Straightforward pricing
• Industry veterans

Churn Buster is churn reduction software that can help you improve ecommerce retention by reducing failed payments. Churn Buster focuses on dunning management and cancel flows for e-commerce box businesses.

Features:

• Automatic card retries
• Custom-tailored email campaigns
• SMS nudges
• Data insights into SKU performance, decline codes, and more

Pros:

• Strong track record in e-commerce industry
• Pricing is easy to understand
• Quality user interface and email templates

Cons:

• Focused on e-commerce, so your needs might differ
• Pricing might get out of reach for medium to large customer bases
• Focused mostly on involuntary churn

Pricing: $$

7. Stunning

Best for: entry-level, Stripe-only dunning

Reasons to use:

• One of the first Stripe-centric dunning products
• Purpose-built for one thing: to recover failed payments

A clever combination of “Stripe” and “dunning”, Stunning is churn reduction software that helps recover failed Stripe payments. This app offers failed payment prevention and recovery, alongside features like recovery breakdowns, customer lifecycle emails, and customer subscription management.

Features:

• Customizable dunning campaigns
• Configurable receipts
• Simple setup through Stripe Connect

Pros:

• Easy for your customers to update card detials
• Doesn't take much implementation

Cons:

• Focused only on involuntary churn
• Outdated user experience and design
• URL you provide to customers to update cards reveals both Stunning ID and Stripe customer ID

Pricing: $$

8. Refiner

Best for: product teams who want to refine their activation sequences

Reasons to use:

• One of the first Stripe-centric dunning products
• Purpose-built for one thing: to recover failed payments

Refiner is a survey platform that’s designed to close the customer feedback loop, find gaps in your understanding of users, and automate actions based on answers. They offer survey templates with on-brand design, different types of surveys (including in-product, email, and survey links), and a reporting dashboard.

Features:

• Easy to install
• Beautiful survey widgets
• NPS, CEST, CSAT out of the box

Pros:

• Easy to create your own surveys
• Lots of templates to make use of
• Can define user segments to target based on your product properties
• Thoughtful design throughout
• Great customer support

Cons:

• Mobile app support isn't very robust
• If you don't have a WordPress site—and you're not a developer—you'll need to add code through Google Tag Manager

Pricing: $

9. RetentionEngine

Best for: e-commerce businesses focused on voluntary churn

Reasons to use:

• Understand e-commerce box businesses

RetentionEngine is cancel flow software that can helps e-commerce companies reduce subscriber churn. Their products include insights and analytics, personalized treatments to overcome cancellation attempts, and smart reactivations.

Features:

• Discover trends in why customers cancel
• Reactivate former subscribers
• Integrates with Shopify, ReCharge, Recurly, Cratejoy, and more

Pros:

• Deep focus on e-commerce box businesses
• Once installed, changes can be made without code deploys

Cons:

• Can quickly become expensive
• User interface can be hard to navigate for inexperienced customers
• Limited to 10 reasons for cancellation

Pricing: $$

10. Butter Payments

Best for: multinational corporations

Reasons to use:

• Industrial-grade involuntary churn reduction
• Handles incredibly complex billing scenarios for the biggest companies on the planet

Butter Payments is an involuntary churn reduction tool that can help you recover declined credit card payments automatically and increase your recurring revenue and customer LTV. Butter is a platform that’s focused primarily on involuntary churn, so their features include authorization optimization, recurring billing recovery, intelligent payment routing, and a key metrics dashboard.

Features:

• Patented payments technology
• Optimizes your current provider's payment processing
• Focused on card authorizations

Pros:

• Works with some of the largest enterprises on the planet
• Recovers failed payments with smart retry timing
• Optimizes retry times for each individual account

Cons:

• Implementation periods can take up to 24 weeks
• Pricing is optimized for only the largest multinational corporations

Pricing: $$$$

11. Brightback

Best for: Chargebee customers focused on voluntary churn

Reasons to use:

• Included as part of Chargebee's product suite, which simplifies the billing process for this extra product
• Single-page cancel experiences on a unique URL

Brightback is a customer retention automation software for SaaS and subscription businesses that can help you stop churn and retain customers at scale. They were acquired by Chargebee in 2022.

Features:

• Target customers with personal messages by segment, LTV, tenture, and usage
• Test various messages and offers to see which perform best
• Reporting dashboards show saved and lost customers, cancel reasons, and revenue effect

Pros:

• Better than an in-house, DIY solution
• Bought by Chargebee, so it's great if you're a Chargebee customer and can afford extra charges for product service
• Beautiful dashboards
• Dynamic cancel experiences

Cons:

• Locked into the Chargebee product suite
• Difficult to implement — go-live can take months
• Sessions and key features are blocked behind rigid pay walls
• Stifling contractual agreements

Pricing: $$$

12. Raaft

Best for: budget-conscious early projects

Reasons to use:

• Get insights from cancel reasons from the beginning of any project you launch
• Take action on these insights to analyze churned customer feedback

Raaft is a churn reduction tool that can help you understand why users cancel so you can inform product strategy. This tool allows you to create a simple cancel flow, collect product feedback, and display offers to customers who are thinking about cancelling.

Features:

• Integrations with a handful of SaaS billing tools
• Static cancel flow support
• Analytics for churn reasons
• No-code editor

Pros:

• Easy to install
• Responsive customer support

Cons:

• Cancel flow experience is static
• Design is limited
• Platform isn't as customizable as others
• Limited data syncing via its API and integrations

Pricing: $

13. ProsperStack

Best for: enterprises with low cancellation volume

Reasons to use:

• Hyper-focused on voluntary churn reduction
• Likes to interact with their customers

ProperStack is a cancel flow builder. Their features include incentive options, A/B testing capabilities, exit survey components, customer segmentation, and reporting insights. Properstack also integrates with tools like Paddle, Stripe, Shopify, Recurly, and more.

Features:

• Offers, A/B testing, segmentation
• Reporting and insights

Pros:

• Supports a wide range of integrations
• Works with e-commerce and SaaS solutions
• No-code editor can block requests for engineering resources

Cons:

• Reporting can be opaque and hard to understand
• Can be difficult to implement
• Focused only on cancel flows
• Your customers can find their design to be plain and mismatched from your own brand
• Pricing can quickly make feature access feel limited

Pricing: $$$

Churn reduction platform FAQ

Which platform is the best for churn reduction?

The best platform for churn reduction depends on your needs. Popular options include Churnkey, Intercom, and Refiner.

Looking for game-changing churn reduction software?

Churnkey is the only platform that fixes every type of churn for you. We handle all things retention, so you can focus on what you do best: product, growth, and customers. Think of Churnkey as your "set it and forget it" magic churn reducer.

If you think Churnkey is right for your churn reduction needs, you can find out more with a demo or start combating churn now with a free trial.