The difference between B2B & B2C churn rates
Learn the B2B and B2C churn rate benchmarks, why each model loses customers differently, and which retention playbook works for each.
Churn
Churn Rates for Streaming Services: Benchmarks and Market Reality
Churn rates vary across platforms, and the reasons are different, ranging from rising prices to content gaps to subscription fatigue. So, you must understand not just the churn rates, but the patterns behind them.
In this article, we explore the current churn data for major streaming services, comparing which platforms
What are the Normal and Good Churn Rates for SaaS?
Experienced SaaS founders try to answer an age-old question. Is my churn rate high?
Churn Analytics: Easiest Way to Calculate and Track
The six cardinal churn analytics to track are: revenue churn, customer churn, involuntary churn, voluntary churn, retention cohorts and cake charts. Churnkey is the easiest way to keep a pulse on them.
Outsourced Churn Management: Who, How, and Alternatives
You can work with someone from the Reforge Collective, Growthmentor, churn focused advisors like Dan Layfied. Another way to search would be to look for people who have written about churn on Substack or has created Reforge artifacts.
Churned ARR: How to Track It?
Learn how to calculate churned ARR across different tools. Understand why tracking churn is the most critical metric of your subscription business.
SaaS Valuation Calculator: How Churn, Growth Rate, and Profit Impacts Valuation
We've been through the trenches ourselves. First by selling our bootstrapped company, Wavve, to Calm Capital, and more recently raising $1.5 million for Churnkey’s growth. These experiences taught us what really drives investor value in the SaaS landscape.
Most SaaS valuation calculators focus only on growth