“Churn” is an abstraction of something very real and concrete: rejection. That's why we approach every touchpoint in your customer’s journey by remembering that there's a human behind every interaction: someone with a wakeup routine, bills to pay, who has family and friends and emotions. The net effect of
Last year, we were victims of multiple copycats. Not only did they rip off our product’s design and branding, they even copied our blog posts, terminology, and bought Google ads on our brand name. (I won’t link to them here and I won’t mention their names, as
The term churn is dehumanizing. It makes your customers sound like they’re robots or zombies; mindless automatons that can be controlled, experimented upon, dismissed and tracked. What we’re really talking about when we talk about churn is rejection.
A customer winback campaign is a series of personalized, targeted, and tuned emails that you send to customers who cancelled their subscription. The key to successful winback campaigns is personalization and timing.
Increasing customer retention and decreasing churn are essential when it comes to growing your SaaS business. But no matter how many churn-reducing tactics you try (gathering customer feedback, creating effective cancel flows, offering targeted discounts, etc.), there are still going to be those inevitable times when customers hit the cancel
There are many tactics you can use to reduce churn in your SaaS business, like offering targeted discounts and implementing effective cancel flows. But one of the simplest and most constructive ways to reduce user churn is by redirecting customers with different needs to more relevant pricing tiers. Providing your
Your pricing model is central to your SaaS business: it's the foundation that allows you to build out repeatable sales processes and generate recurring revenue. Creating a pricing model that is consistent and easy for customers to understand can help take the friction out of purchasing decisions.