Blog | Churnkey

Build a Healthier Subscription Business

Notes, resources, and feature launches from the team behind Churnkey

Deep Dive

How 12 Big Tech Companies Save Millions of Dollars With Cancellation Flows

When it comes to handling customer offboarding and establishing cancellation flow patterns, established "Big Tech" players are way out ahead of the industry.

Scott Hurff

September 08, 2021

Top Resources

Churnkey's Best Practices for Customer Retention

A collection of best practices and recommendations for fine-tuning your customer offboarding strategy.

Why churn prediction ≠ churn reduction, and what to do instead

On the inherent shortcomings of churn prediction, and how customer retention can be improved with uplift modeling and dynamic point of cancellation offers.

4 Types of Churn and How to Prevent Them

A discussion of customer churn, revenue churn, voluntary churn, involuntary churn. Learn about each type of churn and why they are important.

Latest Feature Launches

We release product updates every two weeks. You’ll find release notes on the big features here.

Product Update

Launch: Insight AI for Customer Feedback Analysis

We just launched a state-of-the-art machine learning model that looks through every piece of customer feedback for you.

Rob Moore

April 25, 2022

Product Update

Launch: Fresh Dashboard With Powerful New Metrics

Today, we’re officially launching Churnkey’s new dashboard and introducing a new metric: Boosted Revenue.

Scott Hurff

April 05, 2022

Product Update

Launch: Customer Segmentation for Targeted Cancel Flows

Use our new Customer Segments to reduce voluntary churn with targeted cancel flows. That means that you can target specific customers and serve up unique cancel flows for each of them. After all, someone who signed up yesterday should be spoken to differently from a customer who’s been a paying subscriber for years.

Scott Hurff

October 19, 2021

Product Update

Churnkey Springtime Product Updates

This month we released free SaaS churn tools, new dashboard reporting tools, and an update on how paused customers are handled. Read up for more info.

Nick Fogle

April 13, 2021

Product Update

What's New at Churnkey | February 2021

Churnkey February Update | Updated Customer Statistics, New Dashboard Features, and Session Recordings

Nick Fogle

February 03, 2021

Guides and Resources

We keep up with the latest in the world of subscription retention, so you don't have to.

Article

An in-depth guide to churn prevention

So if you're tired of the subscription cancellations or last-minute backouts from leads, it's time to get proactive about churn prevention with eight proven strategies to keep customers happy.

Baird Hall

May 12, 2022

Article

The difference between B2B & B2C churn rates

Key definitions and industry benchmarks when it comes to churn, as well as the difference between B2B, B2C, and prosumer churn rates.

Baird Hall

April 07, 2022

Article

How to Measure and Analyze Your SaaS Churn

Understand the four types of SaaS churn, how to calculate each type, and what we believe are the best ways to increase your growth ceiling.

Scott Hurff

March 31, 2022

Article

Defining Your SaaS Magic Number & the Best Practices to Improve It

Your SaaS magic number can pull back the curtain on your sales and marketing dollars’ efficiency – and help you make decisions that will reduce customer churn. In this article, you’ll learn how to calculate it, how to understand it, and how to improve it.

Scott Hurff

March 21, 2022

Article

B2B SaaS Retention Guide: Strategies, Examples & Tools to Adopt

To maintain happy and loyal subscribers requires creativity and sustainable tactics. That’s where customer retention strategies and tools come at hand to automate this process for you

Scott Hurff

March 08, 2022

Article

B2B SaaS Churn Rate Guide, Benchmarks & How to Improve

Churn is unavoidable in any SaaS business. That’s why understanding your B2B SaaS churn rate is essential for evaluating marketing effectiveness, improving your bottom line, and doubling down on your customer retention strategies.

Scott Hurff

March 02, 2022

Article

Tiered & Volume Pricing Strategy, Models, & Examples

Depending on your goals, the tiered or volume pricing model can make the difference between a profitable, growing business or a business losing money with each sale.

Scott Hurff

March 02, 2022

Article

Danny Luskin Joins Churnkey as Head of Sales

Danny brings impressive experience as a sales leader to Churnkey. He specializes in building out sales teams in early-stage startups, having done so Yelp and a number of high-growth companies.

Scott Hurff

February 02, 2022

Article

SaaS Reporting Analytics Guide: Metrics, Tools, Examples

Not knowing where to focus your attention in your SaaS analytics could get overwhelming and confusing. That’s why it’s important to specify SaaS key metrics and KPIs that’ll guide you through critical decisions. Here are our top SaaS metrics that will help you run your business most effectively.

Baird Hall

January 13, 2022

Article

Gross Retention Vs. Net Retention Vs. Logo Retention: What They Are & How to Optimize Them

Learn how to properly track these important SaaS Metrics and better understand what they mean for your business.

Baird Hall

December 07, 2021

Article

Top 23 Saas Blogs In Product, Marketing And Sales To Follow

If you’re a SaaS founder, a product manager, or a marketer searching for the best SaaS blogs to follow in 2022, look no further.

Baird Hall

December 07, 2021

Article

6 SaaS Analytics Questions You Should Always Ask

SaaS analytics can only drive your growth if you can validate, organize, and use the metrics properly. Here are the top six questions you should be asking about your SaaS analytics to ensure your data is accurate, meaningful, and actionable.

Baird Hall

November 30, 2021

Article

Using Cohort Analysis To Reduce SaaS Churn

Cohort analysis is one of the key ways to understand and reduce SaaS customer churn. Learn how to understand cohort analysis and use it to improve your SaaS metrics.

Baird Hall

November 15, 2021

Article

We’ve Joined The TinySeed Accelerator Fall 2021 Batch (TinySeed F21)

For the next act in our journey, we’re excited to officially announce that Churnkey is a part of the TinySeed startup accelerator program! We’re a part of the Fall 2021 Batch, alongside other great companies like Keeping, Tonomo, Trendful, and Suggestion Ox.

Nick Fogle, Baird Hall, Scott Hurff, and Rob Moore

November 02, 2021

Article

The Easiest Way To Manage Seasonal Churn

Where regular customer churn is usually caused by poor onboarding, weak relationships with customers, and poor customer service, seasonal churn is affected by external events based on the time of year. Here are ways to manage your SaaS exposure to seasonal churn.

Baird Hall

October 29, 2021

Article

Retention Metrics to Reduce Churn and Win Back Customers

Leveraging customer churn and retention leads to higher customer lifetime value. That's because retained customers spend 67% more than new customers according to the Bain & Company study, often refer their friends to your platform, and, especially for B2B companies, are more willing to pay a premium than switch to a competitor.

Baird Hall

June 15, 2021

Article

Our Favorite Customer Retention Tools

Even when your company has a repeatable acquisition flow, driving customers into a leaky bucket is a problem. That’s why customer retention is a prerequisite for growth. It’s true whether you’re at a small startup or a larger company: lowering your churn rate counteracts the cost of customer acquisition and increases customer lifetime value.

Scott Hurff

June 08, 2021

Article

Churn Analysis: From Measurement to Prevention

If you're struggling to analyze churn, we’ll share what we've learned over almost a decade of running SaaS companies.

Scott Hurff

June 04, 2021

Article

Wavve Has Been Acquired By Calm Capital

Our first bootstrapped SaaS company has been acquired. Here is why we sold and how it all happened.

Baird Hall, Nick Fogle, & Rob Moore

May 05, 2021

Article

How Churn Affects SaaS Company Valuations

Whether you are preparing to sell your SaaS company or want to know its worth, churn rate carries significant weight in your company’s valuation.

Baird Hall

April 22, 2021

Article

When Should I Start Focusing On SaaS Churn?

As a SaaS founder, when should you focus on churn? The short answer is that it's never too late. Here is how to get started evaluating and reducing SaaS churn.

Baird Hall

April 12, 2021

Article

The Best Communities For SaaS Founders

Building and launching a new product is never easy. However, there are many online SaaS communities where founders exchange ideas, obtain feedback and learn from one another.

Baird Hall

March 22, 2021

Article

How To Encourage Saas Customers To Pause Their Subscriptions (Instead of Cancelling)

Looking for ways to effectively reduce SaaS churn? Learn how and why you should give users the ability to pause their subscription instead of cancel.

Baird Hall

March 16, 2021

Article

How To Collect Insights From Cancelling SaaS Users

Learn the best ways to collect meaningful insights on why users cancel their subscriptions from your SaaS tool.

Baird Hall

March 08, 2021

Article

34 Podcasts for SaaS Founders

The best podcasts that tackle different topics around building SaaS products.

Baird Hall

February 15, 2021

Article

A Primer on Fighting Churn for SaaS Founders

Tips for creating an effective customer retention strategy and ensuring efficient customer success management within your team.

Baird Hall

February 09, 2021

Article

How to Cold Properly Email Prospects as a SaaS Founder

Most cold emailing is painful to read... but it doesn't have to be that way. Here are my thoughts on approaching cold email the right way.

Baird Hall

February 03, 2021

Article

How To Write Copy That Helps Cut Churn

It’s often overlooked how intertwined copywriting is with the major functions of a SaaS business. This is no exception when it comes to churn.

Scott Hurff

January 05, 2021

Article

What's a Normal Churn Rate in SaaS?

Experienced SaaS founders try to answer an age-old question. Is my churn rate high?

Baird Hall

December 04, 2020

Article

4 Effective Marketing Channels For New SaaS Founders & Indie Hackers

Learn the basics behind the marketing strategies SaaS founders use to find initial distribution.

Baird Hall

November 11, 2020

Article

Meet The Investors That Back or Acquire Bootstrapped and Indie SaaS Companies

While VC’s focus on 10x’ing their position as quickly as possible, these investors focus on holding long-term positions in bootstrapped and indie companies.

Baird Hall

October 21, 2020