Every cancelled subscription is a negotiation you lost. Adaptive Offers uses AI to find the perfect discount for each customer, maximizing saves while protecting your margins.
Most teams default to the same discount for everyone. A startup founder cancelling after 2 years gets the same 50% offer as a trial user who never engaged. It's inefficient. It's expensive. And now it's unnecessary.
How it works
Adaptive Offers continuously test different discount combinations across your customer base. The system learns which offers work best for different segments, maximizing both retention and revenue.
Configure discount percentages from 5-95% and set discount durations from 1-12 months. The system automatically creates discount options in 5% increments and duration options in 1-month increments within your specified ranges. Or, use our intelligent defaults to start: we'll learn from your specific customer behavior.
The system experiments with different combinations, discovering what resonates with your specific customers. Once optimized for a customer profile, the system maintains consistent offer presentation to ensure reliable customer experience.
As patterns emerge, Adaptive Offers automatically shift toward the combinations that deliver the best outcomes.
Real-time analytics show exactly how Adaptive Offers outperform your static baseline.
Deep intelligence
Our system doesn't just A/B test. It learns, it analyzes customer behavior, price sensitivity, seasonal demand, and economic trends in milliseconds to deliver high-impact, personalized offers.
Adaptive Offers factor in customer tenure, engagement patterns, and churn risk to tailor each offer based on real user behavior.
By learning how different customer segments respond to pricing, the system adapts discounts to maximize revenue and retention.
Demand isn't static. Adaptive Offers respond to seasonal shifts, usage spikes, and promotional windows without manual effort.
We don't just react, we project. Each offer is evaluated for its impact on future retention, customer value, and revenue trajectory.
Proven results
Companies using Adaptive Offers see dramatic improvements in both retention rates and revenue protection. These aren't projections—they're measured results from tens of millions of Cancel Flows.
compared to static offers
in post-discount customer LTV
spent debating offer strategies
in discount costs while maintaining retention
Built for business
Adaptive Offers balance sophisticated optimization with practical business needs. Deploy exactly how you want, with safeguards that respect your economics & existing workflows.
Enable Adaptive Offers per segment, per offer, or across your entire Cancel Flow, No one-size-fits-all logic required.
The system uses your actual unit economics, not generic benchmarks, to guide smarter discounting decisions.
Built-in validation compares every Adaptive Offer against your static baseline, so you see exactly what's working.
Deploy with confidence using our four-phase approach. Start with conservative settings, collect learning data, and watch maximum performance emerge over six to eight weeks.
Annual subscribers with 12+ month billing cycles receive specialized optimizations. Discount durations automatically align to 12 months for annual customers, with separate percentage ranges configurable for this segment.
For customers on two-to-11 month billing cycles, discount durations automatically synchronize with existing billing intervals, ensuring seamless renewal experiences for multi-month subscribers.
Compound growth
Retain more customers without over-discounting by delivering the right offer to the right person, every time.
Protect your margins while improving lifetime value with data-driven, performance-tested offers.
Adaptive logic reduces churn variability, giving you more confidence in your forecasts.
What looks like a simple Cancel Flow offer is powered by years of learning across industries, segments, and pricing models—then continuously refined with your customer data to optimize specifically for your business.
Still unsure?
Initial performance improvements typically manifest within 2-3 weeks of implementation, with substantial optimization occurring by 6-8 weeks, depending on Cancel Flow volume.
Yes. Built-in A/B testing lets you validate performance against your static baseline.
Our intelligent defaults are based on millions of Cancel Flow interactions. You can start there and adjust as needed. Configuration changes are recommended after a 2-4 week stabilization period to avoid disrupting optimization.
Adaptive Offers work with all Churnkey-supported payment processors, including Stripe, Braintree, Recurly, and more.
Our proven 4-phase approach ensures smooth deployment: Week 1 starts with initial conservative configuration, Weeks 2-3 focus on data collection, Weeks 4-8 see optimization emergence, and Month 2+ brings ongoing optimization and refinement.
Churnkey meets top industry standards for data security and compliance
Join companies already using Adaptive Offers to maximize retention while protecting margins. No engineering required. See meaningful improvements through our proven 2-month optimization journey.