Retention software for fintech and financial-software companies.
People churn voluntarily through a cancel flow, or involuntarily when a payment fails. Churnkey recovers those payments and retains the customers who meant to cancel.
Who we serve
Built for every kind of fintech company
Accounting & bookkeeping
Bookkeeping, invoicing, and tax software billed by subscription.
Spend & expense management
Corporate cards, expense, and spend controls on a SaaS plan.
Investing & trading tools
Research, signals, and premium trading memberships.
Budgeting & personal finance
Consumer subscriptions for budgeting, saving, and money management.
Premium fintech memberships
Paid tiers on top of a bank, wallet, or exchange.
Payments & billing software
Billing, subscription, and payments infrastructure on a SaaS plan.
ROI calculator
See what Churnkey could save you
Drop in your monthly churned revenue and watch what our fintech customers would recover and save on it.
Revenue kept per year
$172,500
Across our fintech customers, Churnkey saves 22.3% of cancellations and recovers 48.1% of failed payments. On your numbers, that is $8,363 saved and $6,013 recovered every month.
Based on Churnkey's fintech customers, trailing 12 months.
The churn problem
There are eight ways fintech customers slip away
A card quietly failed
An expired or declined card ends the subscription with no decision made. The customer never meant to leave.
They stopped logging in
Activity slides toward zero. A dormant account is one statement away from being cancelled.
The bill outgrew the value
A price-sensitive user does the math and downgrades or leaves once the fee feels bigger than the benefit.
They only needed it for a season
Tax time, a budgeting reset, one trade idea. They pull the value once, then leave until the need returns.
A confusing charge broke trust
A surprise fee or a charge they did not expect turns a quiet customer into a cancellation and a bad review.
They never saw the value
They signed up expecting the product to pay for itself and cancelled before it ever did.
A cheaper option appeared
In a crowded category, a rival with the same promise and a lower price is one click away.
The annual term trapped them
Being locked in until renewal breeds resentment, and the moment the term ends they are gone for good.
Industry voices
Retention is the problem fintech keeps talking about
“Ease of cancellation actually drives loyalty.”
Priya Lakshminarayanan
CPO, Recurly · Churn.fm
“A 5% increase in customer retention produces more than a 25% increase in profit.”
Fred Reichheld
Bain & Company · Bain & Company
“These relationships are the most valuable in consumer financial services.”
Chime
IPO prospectus · SEC filing
1Ask
Understand why users leave
Via a survey step
Collects why the user is leaving.
Why are you leaving?
Your feedback helps us improve.
And a freeform feedback
Free text captures the nuance behind why users actually leave.
Anything else we should know?
Honest feedback helps us improve. We read every reply.
2Offer
Give them a reason to stay
Pause
A pause temporarily halts the subscription for a set number of months. Customers between seasons or in a quiet stretch stay on the product without the pressure of an active charge.
Pause until you need it again.
Your history, categories, and linked accounts stay in place. Pick up where you left off when the need returns.
Freeze billing for a while.
Stop paying through a quiet stretch without losing your data. Everything is ready the day you return.
Plan switch
A plan switch moves the user to a lower tier or a usage-based plan. For users who find the monthly charge hard to justify, it keeps them active at a price that matches how they actually use the product.
Keep the app. Lower the bill.
Move to a plan that matches how much you actually use.
Pay for what you actually use.
Move to a lighter plan and keep the essentials you rely on.
Trial extension
A trial extension grants more time before the next charge. It gives users who have not yet seen a result room to get there before they decide.
Give the app time to prove itself.
The value shows up after a few weeks of real use. Take 30 more days on us.
See one full month first.
Thirty more days, no charge, to see it work on your own money.
Onboarding help
An onboarding offer routes the user to a real person before they finalize the decision. When the problem is a missing workflow rather than a missing feature, a short session brings the customer back.
Most of the value is in the setup.
A short session with our team gets your accounts connected and your first goal set up.
Tell us what's missing.
Some of what you need may already be there, or close. Talk to the team before you go.
Adaptive Offers
Adaptive Offers uses machine learning to find the right discount amount and duration for each user rather than defaulting to a fixed percentage, so a save does not come at the cost of an already-thin margin.
Your next month is on us.
The first weeks matter most. Stay on and your next month is free.
You have been here a while.
Keep your plan at 30% off for the next full year.
Usage credits
A credit applies a one-time amount rather than reducing the recurring price, giving the user an immediate reason to stay without a permanent pricing change.
This month, on us.
A credit toward this month while you get back into a rhythm.
A thank-you credit.
A one-time credit for sticking with us this long.
3Segment
Every customer is different. Treat them that way
Segment by subscription age
Route a week-one signup into a different flow than a power user on month twelve. The curious tourist and the committed resident are not the same person, and they should not see the same offer.
Segment by usage
A customer transacting every day and one who has not logged in for three weeks need different responses. Send logins, transactions, and feature adoption straight from your product with Event Tracking and segment on any of them.
Segment by plan tier
A twenty-dollar self-serve user and a five-hundred-dollar team plan are different economics. Give each a flow that reflects what the customer is actually worth to you.
4Optimize
Test, watch, and stay compliant
A/B test your flows
Run a pause against a downgrade for the same cancel reason. Let the data decide which one keeps more users on the product.
Stay compliant
Consumer financial subscriptions fall under the FTC's click-to-cancel rules. Churnkey's compliance mode keeps your Cancel Flow aligned with consumer protection requirements without your team tracking every update.
Session recordings
Watch exactly how users move through the Cancel Flow. See where they hesitate, what they skip, and what makes them stay.
Churnkey Data
What Churnkey does for fintech companies
Across our fintech customers, Cancel Flows save 22.3% of attempted cancellations and Payment Recovery reclaims 48.1% of failed payments.
Company A
30.4% voluntary · 46.6% involuntary
Company B
20.9% voluntary · 50.6% involuntary
Company C
20.7% voluntary · 49.5% involuntary
Company D
20% voluntary
Company E
19.7% voluntary · 45.5% involuntary
Average estimate
22.3% voluntary · 48.1% involuntary
Company C
$904,842
recovered in failed payments
49.5% recovery rate
Company B
$35,189
recovered in failed payments
50.6% recovery rate
Company E
$9,843
recovered in failed payments
45.5% recovery rate
Understand
The nuance is in the comments
You are getting thousands of free-text cancel responses every month. Reading them by hand is impossible. Feedback AI reads every response for you and tells you whether the churn is a price problem, a trust problem, or a value gap.
Automatic categorization
Freeform feedback is grouped into emergent categories and themes for prioritization and analysis.
MRR connection
Rank the impact of each cancel reason on your bottom line so you know where to focus your product roadmap.
Intelligent search
Use natural language to search for specific feedback, themes, and customers.
Get started with Cancel Flows
There are three ways to deploy Churnkey Cancel Flows in your stack. Pick one, or request a demo.
Request a demoPayment Recovery
Most failed payments are recoverable
Up to 40% of churn is involuntary. Most of it comes from soft declines, like a low balance or a bank timeout, that clear on their own with a well-timed retry. Churnkey reads every decline code, retries the payments that can still succeed, and only asks the customer to update a card when one truly needs it.
Precision Retries
Precision Retries find the moment a card will actually clear
Card issuers allow only a handful of retry attempts before they start blocking you, so each one has to count. Churnkey's models, trained on tens of millions of transactions, pick the time, day, and method most likely to clear for each card type, decline code, and processor.
- Works alongside Stripe to recover about 20% more failed-payment revenue.
- Too many retries make banks flag you, so Churnkey caps and spaces them to protect your approval rate.
Omnichannel dunning
When a retry cannot win, we reach the customer everywhere
Expired and closed cards need the customer to act. Churnkey runs that outreach for you across email, SMS, and an in-app payment wall, all on your own verified domain and branding. Campaigns are segmented by plan, language, time zone, and payment method, and routed to the right billing contact on the subscription.
- SMS opens at 98%, and in our pilots recovered three to four times what email did.
- One-tap, pre-authenticated links, so bypassing the login removes the friction entirely.
- Fixed fees, never a percentage of what you recover.
Payment Recovery Wall
When the emails go unread, ask inside the product
Some customers never open the email. The Wall asks for the card update inside your product, where they already are, and holds back access until the payment clears. It uses your brand styles and your wording, and you decide how firm it gets.
- Lifts recovery of failed payments by 4% to 12%.
- Soft restriction toggles set how much of the product stays usable.
- Past-due customers stop running up usage you are not paid for.
Churnkey Data
The full recovery stack recovers ~48% of failed payments
Got questions?
Common questions
Keep the customers you worked to earn.
Churnkey is the retention infrastructure for fintech and financial-software companies. Save cancellations, recover failed payments, and turn churn into recurring revenue.
