---
title: "Annual Upsell — Offer Annual Plans to Monthly Subscribers Who Are Ready"
description: "Annual Upsell shows monthly subscribers an offer to switch to an annual plan. You choose who sees it, when they see it and what the offer looks like."
canonical: "https://churnkey.co/feature/annual-upsell"
category: "feature"
related:
  - /feature/pulse.html.md
  - /feature/customer-segmentation.html.md
  - /feature/cancel-flows.html.md
  - /growth/index.html.md
last_updated: "2026-10-14"
---

# Offer an Annual Plan to the Monthly Subscribers Who Are Ready for It

## Overview

Annual Upsell shows monthly subscribers an offer to switch to an annual plan. You choose who sees it, when they see it and what the offer looks like.

Annual Upsell is one of Churnkey's Growth Tools, alongside [Pulse](/feature/pulse.html.md). Growth Tools help teams act on customer signals earlier, before a cancellation decision is made. Annual Upsell works with Stripe today.

## How Annual Upsell Works

1. **Choose who sees the offer** — Build a segment from the subscribers who are ready for annual.
2. **Build the offer** — Set the discount and design what subscribers see.
3. **Show it to subscribers** — A small prompt appears in your product. Subscribers can accept the annual offer or keep their monthly rate.

## Control How the Offer Works

- **Targeting** — Set conditions with Stripe metadata and Churnkey's preset segments.
- **Discounts and coupons** — Offer a discount, and add a sweetener coupon to improve the deal.
- **Placement** — Choose where subscribers see the offer.
- **Offer design** — Change the content of the offer.
- **Frequency cap** — Limit how often a subscriber sees the offer.
- **Analytics** — See offers shown, acceptance and revenue.

## Start With the Right Subscribers

Begin with monthly subscribers who have already seen enough value to consider an annual plan. Tenure, healthy usage, plan type and recent engagement are useful signals.

Launch to a small group first, then ramp up gradually.

## Who It Works For

Annual Upsell works best for companies with:

- Meaningful self-serve volume
- Clear monthly and annual plans
- Enough product activity to identify useful moments

It works with Stripe today, and richer targeting based on product behavior needs product-usage signals or custom attributes.

Churnkey is building more Growth Tools. [Pulse](/feature/pulse.html.md) is available today.

## Related

- [Pulse](/feature/pulse.html.md) — The other Growth Tool: collect feedback at a point in the customer journey you choose
- [Customer Segmentation](/feature/customer-segmentation.html.md) — How Churnkey segments subscribers for targeting
- [Cancel Flows](/feature/cancel-flows.html.md) — Personalized retention flows at the moment of cancellation
- [Churnkey Growth](/growth/index.html.md) — Growth plays for expansion, pricing, and LTV