Churned ARR: How to Track It?
Learn how to calculate churned ARR across different tools. Understand why tracking churn is the most critical metric of your subscription business.
Articles
Customer Offboarding: Meaning, Templates, Best Practices
Not all churn is bad—what if the door customers exit through could bring them back? Discover how thoughtful offboarding flows, insights, and strategic touchpoints turn churn into a growth opportunity.
Renewal Rate vs Retention Rate: The Differences
Renewal rate works for subscription businesses whereas retention rate works for all businesses. See the most important differences between the two and how to improve them.
9 Dunning Emails Examples With Do's and Don'ts
Dunning email examples from companies like Duolingo, Canva, Slack, Spotify and more.
Dunning Process: 15 Best Practices
Learn how to retry intelligently, escalate communications, send targeted emails to admins and users, proactively notify via SMS, enable one-click reactivation, offer grace periods, personalize and segment campaigns, track churn metrics, and employ five additional tactics.
Membership Churn: Benchmarks, Calculator and Best Practices to Improve Churn
Membership churn refers to the percentage of members who cancel or do not renew their subscriptions over a given period. View membership churn rates of gyms, Costco, Amazon Prime and WeWork.
Average Churn Rates for Subscription Services: Data From 8 Industries
SaaS averages at 4-6% churn rates per month. While ecommerce subscriptions hover at 10-15%. Telecom is lower at 1-2%.