Guides

Guides and data on subscription retention.

In-depth, data-backed guides on reducing churn, recovering failed payments, and growing subscription revenue.

How to Perform Churn Analysis From Measurement to Prevention

Learn how to perform churn analysis from start to finish, measure churn accurately, and build effective strategies to prevent customer loss.

Scott Hurff · December 30, 2025

Recipes for Churnkey Cancel Flows

A long list of ideas to show you what's possible with Churnkey.

Khushi Lunkad · October 15, 2024

6 Cancellation Flow Examples That Reduce SaaS Customer Churn (and How to Build One)

Scott Hurff · March 6, 2024

The Guide to Reducing Customer Attrition

Scott Hurff · October 13, 2023

Your Guide to Customer Churn Prevention

Scott Hurff · September 7, 2023

Maximize Growth With These SaaS Retention Strategies

Scott Hurff · August 24, 2023

Reactivations

What Is a Reactivation Campaign and How You Can Implement One (With Examples)

Most SaaS teams treat churned subscribers as a closed chapter, but a cancelled account is not a lost customer, it's a customer who left for a specific, recoverable reason that a well-built reactivation campaign can directly address.

Baird Hall · March 18, 2026

Why a SaaS Customer Hasn’t Truly Churned After They Cancel: How To Win Back Churned Customers

Scott Hurff · March 8, 2024

Payment Failures

How To Fix Failed Payments if You're Using Stripe

Struggling with failed payments in Stripe? Here is a full guide on how to deal with and recover failed payments while using Stripe. Understand the most common card failure codes and how to fix them.

Baird Hall · April 11, 2024

The Guide to Reducing Customer Attrition

Scott Hurff · October 13, 2023

Guide to Revenue Recovery: Modern Tips for SaaS and Subscription Businesses

Scott Hurff · August 24, 2023

How to Reduce Payment Failures and Recover Customer Accounts

Scott Hurff · June 14, 2023

Compliance

How to comply with British Columbia's 2026 subscription rules (BPCPA)

New rules take effect August 1, 2026. Here is what British Columbia now requires for subscription renewals and cancellation.

Baird Hall · July 1, 2026

Canada subscription cancellation law: auto-renewal rules by province

Baird Hall · July 1, 2026

Colorado's Automatic Renewal Law: a subscription cancellation guide

Baird Hall · July 1, 2026

DMCCA subscription rules: a UK cancellation compliance guide

Baird Hall · July 1, 2026

The EU Consumer Rights Directive: a subscription cancellation guide (including the new cancel button rule)

Baird Hall · July 1, 2026

Pricing

Overpricing: how to tell if your price is too high, and what to do about it

Overpricing is charging more than your product is worth to the buyer. It is not the same as a premium price, and the difference is measurable. Here is how to find your ceiling and stay under it.

Baird Hall · July 7, 2026