Pricing
Pricing guides.
Guides to pricing strategy for subscription businesses: premium, flat-rate, bundling, discounting, and finding what customers will pay.
Pricing
Overpricing: how to tell if your price is too high, and what to do about it
Overpricing is charging more than your product is worth to the buyer. It is not the same as a premium price, and the difference is measurable. Here is how to find your ceiling and stay under it.
Pricing
Captive product pricing: the truth about razor-and-blades
Sell the device cheap, then earn on everything it needs to keep running. Here is how captive product pricing works, and why its most famous story is only half true.
Pricing
Flat-rate pricing: one price for everyone (and when it works)
One price, every feature, any size of customer. It is simple to sell, and many products outgrow it.
Pricing
Discount pricing: 3 types, risks, and smarter alternatives
Discount pricing moves sales quickly, but it can also train customers to expect a lower price.
Pricing
Premium pricing strategy: what it is and when it works for SaaS
A guide to premium pricing strategy for SaaS: what it is, the trade-offs, when it works, real examples, and how to hold a premium price while keeping the customers it wins.
Pricing
Price bundling strategy: why bundling sells more
Price bundling combines products into one price so buyers see more value and buy more. It works when every item in the bundle earns its place, and when you can keep the customers it wins.