Guides
Pricing guides
Guides to pricing strategy for subscription businesses: premium, flat-rate, bundling, discounting, and finding what customers will pay.
Pricing
Psychological pricing: 8 tactics, real examples, and the trust line
Psychological pricing shapes how a price feels as much as what it costs. Here are the eight tactics, the science behind them, real pricing-page examples, and the line where they start costing you trust and customers.
Pricing
Cost-plus pricing: what it is, when it works, and when it costs you customers
Cost-plus pricing adds a markup to your unit cost to set a price. Here is the formula, where it works, and why it quietly mis-prices subscriptions and drives churn.
Pricing
Price skimming: 5 real examples, the risks, and how to lower a price safely
Apple charged its first iPhone buyers $200 more than everyone else, then apologized. Here is how price skimming works, when it makes sense, and how to lower a launch price without losing the customers who paid it.
Pricing
Product line pricing: how to build tiers that sell and stay
Product line pricing sets a deliberate price for each plan in a line, so one lineup sells to the bargain buyer and the power user at once. Here is how to design tiers that work, and keep the customers they win.
Pricing
Product pricing: how to set a price customers keep paying
A practical guide to product pricing: the main strategies and models, how to choose one, how to calculate a price, and how to set a number your customers keep paying instead of churning.
Pricing
Overpricing: how to tell if your price is too high, and what to do about it
Overpricing is charging more than your product is worth to the buyer. It is not the same as a premium price, and the difference is measurable. Here is how to find your ceiling and stay under it.
Pricing
Captive product pricing: the truth about razor-and-blades
Sell the device cheap, then earn on everything it needs to keep running. Here is how captive product pricing works, and why its most famous story is only half true.
Pricing
Flat-rate pricing: one price for everyone (and when it works)
One price, every feature, any size of customer. It is simple to sell, and many products outgrow it.
Pricing
Discount pricing: 3 types, risks, and smarter alternatives
Discount pricing moves sales quickly, but it can also train customers to expect a lower price.
Pricing
Premium pricing strategy: what it is and when it works for SaaS
A guide to premium pricing strategy for SaaS: what it is, the trade-offs, when it works, real examples, and how to hold a premium price while keeping the customers it wins.
Pricing
Price bundling strategy: why bundling sells more
Price bundling combines products into one price so buyers see more value and buy more. It works when every item in the bundle earns its place, and when you can keep the customers it wins.