Guides
Subscription Metrics guides
Guides to the numbers that run a subscription business: churn rate, LTV, CAC, NRR, and the KPIs worth tracking.
Metrics
How to perform churn analysis from measurement to prevention
Learn how to perform churn analysis from start to finish, measure churn accurately, and build effective strategies to prevent customer loss.
Metrics
What is customer churn: causes, types, and prevention
Customer churn measures how many customers your business loses over time. Learn what it is, why it happens, and how it affects business growth.
Metrics
State of retention report webinar
Churnkey partnered with Saas.Group and Usersnap on an annual retention report which helps subscription companies make sense of industry trends and changes. Watch the Webinar here.
Metrics
What is “willingness to pay” and how can you affect it?
"Willingness to pay" encapsulates the perceived value your SaaS product provides to your target audience. Understanding and harnessing your WTP is crucial to SaaS success.
Metrics
Customer churn analysis: how to master SaaS' most important process
Customer churn analysis is the evaluation of your churn rates with the goal of reducing your business' overall churn.
Metrics
How to calculate and increase your customer lifetime value
Excelling in the SaaS industry means retaining customers and reducing your customer churn. In order to accomplish that, there are plenty of statistics and metrics you need to track and churn-fighting strategies you can implement. But one of the most important areas to focus on is your customer lifetime
Metrics
How to calculate a customer health score
Here are the are five major steps that you’ll take when calculating your own customer health score.
Metrics
What is a good CAC? How to calculate and reduce customer acquisition cost
What CAC is, how to calculate it, why it’s important, and how you can reduce your customer acquisition cost.
Metrics
Customer retention emails: our complete guide (with examples)
By sending consistent customer retention emails, you can establish yourself as a value-adding presence in their inbox.
Metrics
The SaaS KPIs you really need to track
Ot’s important to specify SaaS key metrics and KPIs that’ll guide you through critical decisions.
Metrics
The guide to churn management: improving retention, keep customers happy, staying sane
Maintaining robust customer retention with a proactive churn management system is crucial for building a healthy subscription business. But in terms of priority, it can be easy to let churn slip. You know why: unleashing customer acquisition projects and optimizing growth channels is difficult enough. And when new customer acquisition
Metrics
The guide to negative churn: the holy grail of subscription retention
The higher your churn rate, the more capital you need to maintain your revenue. That’s why low churn rates are essential for long-term success. But what’s better than a low churn rate? A negative churn rate. Get ready for a deep dive into negative churn. We'll
Metrics
Identifying customers at risk of churning and how to keep them as customers
Loyal and satisfied customers are not only less likely to churn— they’re also more likely to recommend your product to others and essentially act as brand ambassadors for your company. So what do you do about your cohorot of at-risk customers? To truly understand which customers churn and
Metrics
Churn prevention: calculate and lower your churn rate
As a SaaS founder, you already know that customer churn is inevitable to some degree. Research has actually shown that, on average, SaaS businesses lose about 10% of their annual revenue to churn. But too much of it can severely impact the long-term growth and success of your business.