New Churnkey Growth
Find the revenue stuck in your funnel. Let AI run the plays that capture it.
Churnkey Growth is an AI engine built on first-party data from 3,000+ subscription companies. It finds the plays most likely to move your LTV and runs them inside your product, like a growth team that never sleeps.
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Built on first-party subscription data
- 118M+
- Subscriptions analyzed
- $7.8B+
- Subscription revenue analyzed
- 3,000+
- Subscription companies
- 22
- Industries covered
Every play Churnkey Growth runs is graded against this. When it calls a play a winner, it's already seen that play win, thousands of times.
Your tools each tell a different story.
Your analytics tool says usage is up. Your click reports say the funnel is fine. Your ARR dashboard says revenue is flat. Each tells a different story, and none of them shows where the growth is stuck: which trial won't convert, which account is ready to expand, which plan change would hold.
So the revenue sits there, untouched. The customer ready for a higher tier never gets the nudge. The monthly account that would commit to annual stays monthly. And no team can hand-run enough experiments to surface it all before the quarter closes.
The revenue is real. You can't see it, or act on it, fast enough.
Imagine an AI growth engine that already knows what works.
That engine has watched every play run across millions of subscriptions, so it never tests blind. It surfaces the levers worth pulling for your business, ranked by impact and evidence, and puts the right offer in front of the right customer the moment they're ready to grow with you.
You stop guessing which experiment to run and start reading results. A growth engine that never stops, with every move measured against a holdout so the lift is real.
Churnkey Growth: the data, the plays, and the engine to run them.
Churnkey Growth is three layers working as one.
- The intelligence
- Our dataset grades every growth lever across 118M+ subscriptions and 3,000+ companies, so you start from what's proven, not what's popular.
- The plays
- Our graded tactics library turns that intelligence into growth plays. Connect the Churnkey MCP and your agent reads your data to surface the right ones, or browse the whole library yourself.
- The execution
- Churnkey runs the strongest growth plays in production—annual-plan conversions, usage-based upgrade offers, expansion nudges, and pricing tests—across your customer base, measured against a holdout.
Your AI agent installs it and runs the experiments. You approve the winners.
Connect the Churnkey MCP to your favorite AI agent, point it at your data, and the plays start running. Three steps.
Install
Drop the Churnkey MCP into your favorite AI agent with one command. No build step, no infrastructure.
$ npm install -g @churnkey/mcpConnect your data
Point the agent at your Churnkey workspace. It reads your own usage and billing data over MCP.
"churnkey": {
"command": "npx",
"args": ["-y", "@churnkey/mcp"],
"env": {
"CHURNKEY_APP_ID": "…",
"CHURNKEY_API_KEY": "…"
}
}Get your plays
Ask which growth plays to run. Churnkey ranks them against your data and sets up the winners.
> which growth plays should I run?
From your data, start with:
• Staged annual offers
• Usage-limit upgrade offers
• Reason-matched save offersA few of the plays
Churnkey Growth is a suite of growth plays that are graded against your data and run in production.
Trial Conversion
Targets conversion offers at engaged trialists instead of blanketing the whole trial pool—the engaged convert at 28 percent against nine percent for the unengaged.
View tactic
Trial Extension Save
When an engaged trialist cancels or expires unconverted, extend the runway instead of losing them—trial length alone holds conversion flat across 24 million trials, which is exactly why a targeted extension beats a blanket longer trial.
View tactic
Staged Annual Offers
Moves subscribers up the commitment ladder with staged offers, an annual term paired with a forever-percent discount, at the month-3 and month-12 milestones.
View tactic
Enterprise-grade by default.
Churnkey meets the top standards for data security and privacy, so your growth program is safe to run at scale.
Find your next growth lever.
The same dataset behind these plays powers our growth products. See what it finds in your subscription data.
