Churn works differently in every industry. Pick yours for the reasons customers cancel, the offers that keep them, and save rates from Churnkey's own data.
By industry
Users cancel once the novelty wears off or a usage-based bill surprises them.
36.4%
Cancellations saved
40.8%
Failed payments recovered
Campaigns end, budgets get cut, and the tool leaves with the operator who bought it.
32.0%
Cancellations saved
53.1%
Failed payments recovered
Learners finish the goal, fall behind the material, or reach the end of a cohort.
30.3%
Cancellations saved
44.6%
Failed payments recovered
Projects finish, teams consolidate their stack, and a pricing change reads as broken trust.
24.2%
Cancellations saved
26.5%
Failed payments recovered
Cards fail, fees surprise, and customers leave once the financial goal is met.
22.3%
Cancellations saved
48.1%
Failed payments recovered
Bookings follow the season, so subscribers cancel once their off-season starts.
21.1%
Cancellations saved
48.2%
Failed payments recovered
Members discontinue when results plateau or the daily routine breaks.
Based on Churnkey's accounts, trailing 12 months. Edtech is directional, drawn from two customers.
Churnkey saves cancellations, recovers failed payments, and turns churn into recurring revenue. Every plan starts with the reasons your own customers leave.