---
title: "Pulse — Ask for Feedback While Customers Are Still Engaged"
description: "Pulse collects customer feedback at a point in the journey you choose, while there's still time to respond. Infrequent usage is the fastest-growing reason customers cancel, and it shows up long before the cancel screen."
canonical: "https://churnkey.co/feature/pulse"
category: "feature"
related:
  - /feature/annual-upsell.html.md
  - /feature/customer-insights-ai.html.md
  - /feature/cancel-flows.html.md
  - /growth/index.html.md
last_updated: "2026-10-14"
---

# Ask for Feedback While Customers Are Still Engaged

## Overview

Infrequent usage is the fastest-growing reason customers cancel, and it shows up long before the cancel screen. Pulse collects feedback at a point in the journey you choose, while there's still time to respond.

Pulse is one of Churnkey's Growth Tools, alongside [Annual Upsell](/feature/annual-upsell.html.md). Growth Tools help teams act on customer signals earlier, before a cancellation decision is made. Pulse works with Stripe today.

## How Pulse Works

1. **Choose the moment** — Set the point in the customer journey when the prompt appears.
2. **Ask the question** — Write what you want to know and decide how customers can answer.
3. **Collect the feedback** — Customers respond and their answers come back to your team.

## Control How You Ask

- **Choose the trigger** — Ask after setup, after a key action, or at a point you define.
- **Customize the question** — Ask about whatever you want feedback on.
- **Add answer hints** — Give customers a few useful starting points for their response.
- **Allow free-form responses** — Let customers explain what happened in their own words.

## What the Answers Tell You

- **What is working** — See which steps customers find easy.
- **Where the friction is** — Find the problems customers run into earlier.
- **When to respond** — Follow up while the customer is still engaged.

## Who It Works For

Pulse works best when you have:

- A moment worth asking about
- Enough volume at that moment to see a pattern
- Someone who will read the responses and act on them

It works with Stripe today. Pulse is an early product.

Churnkey is building more Growth Tools. [Annual Upsell](/feature/annual-upsell.html.md) is available today.

## Related

- [Annual Upsell](/feature/annual-upsell.html.md) — The other Growth Tool: offer annual plans to monthly subscribers who are ready
- [Feedback AI](/feature/customer-insights-ai.html.md) — AI analysis of the feedback Churnkey collects at cancellation
- [Cancel Flows](/feature/cancel-flows.html.md) — Exit surveys and retention offers at the moment of cancellation
- [Churnkey Growth](/growth/index.html.md) — Growth plays for expansion, pricing, and LTV