Baird HallPart of: US state automatic renewal laws
Colorado's Automatic Renewal Law sets clear rules for subscriptions: disclose the renewal terms, remind customers before they are charged, and make cancelling easy. A 2025 update adds a one-step online cancel and takes effect in early 2026.
A quick note
This is a practical guide, not legal advice. The rules sit in C.R.S. 6-1-732, as amended by SB25-145. Confirm your setup with counsel.
A checklist to comply with Colorado's law
Audit your subscription lifecycle against these obligations.
Disclose the renewal terms. State the auto-renewal, term length, recurring charge, and cancellation policy before signup.
Send renewal reminders. Monthly for month-to-month plans, and 25 to 45 days before renewal for longer terms.
Offer a one-step online cancel. Anyone who subscribed online must be able to cancel online in a single step.
Warn before price or material changes. Give clear notice 5 to 30 days ahead, in the customer's chosen channel.
What Colorado's Automatic Renewal Law requires
The rules live in C.R.S. 6-1-732 and break into three parts.
1. Clear and conspicuous disclosures
Before signup, state that the subscription renews automatically, the length of the renewal term, the recurring charge, the cancellation policy, and any minimum purchase.
2. Renewal reminders
For month-to-month plans, send a monthly reminder. For terms longer than a month, send a reminder 25 to 45 days before the renewal date.
3. Easy cancellation
Give customers an easy way to cancel. For anyone who subscribed online, that means a one-step online cancellation link.
4. Trial offers
If you offer a free or discounted trial, the written acknowledgment has to explain how to cancel, and you must let the customer cancel before they owe anything.
The 2025 update (SB25-145)
SB25-145 takes effect February 16, 2026. It requires that anyone who enrolled online can always cancel online through a one-step link.
It also requires advance notice of any material change, including a price change. The notice must be clear, sent 5 to 30 days before the change, and delivered the way the customer chose to be contacted.
Penalties and enforcement
The Colorado Attorney General and district attorneys enforce the law, and there is no private right of action. Violations can carry civil penalties of up to $20,000 per violation, and each day a violation continues can count separately.
Because each day can count on its own, a small ongoing gap can add up to a large bill fast.
Who does it apply to?
It applies to businesses that offer automatically renewing subscriptions to consumers in Colorado, wherever the business is based. Licensed financial institutions, such as credit unions, and regulated air carriers are exempt.
How Churnkey helps you stay compliant and reduce churn
Churnkey offers a Cancel Flow that is compliant and retains customers, two outcomes that are hard to balance at once.
Getting started is easy, with an SDK, an embedded option, or a self-serve hosted page.
Churnkey's automatic compliance detects each customer's location and shows the right cancel option, including the one-step online cancel Colorado requires.
We work with businesses across many states and countries, each with its own evolving rules, so we can help you configure flows that support compliance. Review the rules with your legal team and meet with ours to set up your flows.
Before a customer confirms, Churnkey can offer a pause or discount they are free to decline, and you can A/B test flows to find what saves revenue. On average, companies using Churnkey save 20 to 40% of the revenue they would otherwise lose to churn.
Churnkey is GDPR compliant and SOC 2 Type II certified.
FAQ
What is Colorado's Automatic Renewal Law?
A consumer protection law (C.R.S. 6-1-732) that requires clear disclosure of auto-renewal terms, renewal reminders, and an easy way to cancel. SB25-145 updates it with a one-step online cancel and change notices.
When does SB25-145 take effect?
February 16, 2026. It requires a one-step online cancellation for anyone who enrolled online, and advance notice of material or price changes 5 to 30 days ahead.
What are the renewal reminder requirements?
Month-to-month subscriptions need a monthly reminder. Subscriptions with a term longer than a month need a reminder 25 to 45 days before the renewal date.
What are the penalties?
The Colorado Attorney General enforces the law, with civil penalties up to $20,000 per violation. Each day a violation continues can count as a separate violation. There is no private right of action.
Does a confirmation step or retention offer break the rules?
No. The law requires easy, one-step cancellation. It does not forbid a confirmation step or a relevant offer the customer can decline. Avoid anything that hides, blocks, or complicates completing the cancellation.
Are any businesses exempt?
Yes. Licensed financial institutions, such as credit unions, and regulated air carriers are exempt from Colorado's Automatic Renewal Law.
How can Churnkey help my business?
Churnkey provides a Cancel Flow with a one-step online cancel option, automatic compliance by location, and A/B testing. You can present a fair offer before the customer confirms while leaving them free to cancel. We can help you configure flows that support compliance, but review the rules with your legal team.