Blog
Churn
Articles on subscription churn — what causes it, how to measure it, and proven tactics to reduce it.
Articles
The difference between B2B & B2C churn rates
Key definitions and industry benchmarks when it comes to churn, as well as the difference between B2B, B2C, and prosumer churn rates.
Articles
Churn rates for streaming services: latest market analysis
Compare streaming service churn rates across Netflix, Hulu, Disney+, and more. Updated 2025 benchmarks and insights on subscriber retention.
Articles
What are the normal and good churn rates for SaaS?
Experienced SaaS founders try to answer an age-old question. Is my churn rate high?
Churn
Churn analytics: easiest way to calculate and track
The six cardinal churn analytics to track are: revenue churn, customer churn, involuntary churn, voluntary churn, retention cohorts and cake charts. Churnkey is the easiest way to keep a pulse on them.
Churn
Outsourced churn management: who, how, and alternatives
You can work with someone from the Reforge Collective, Growthmentor, churn focused advisors like Dan Layfied. Another way to search would be to look for people who have written about churn on Substack or has created Reforge artifacts.
Churn
Churned ARR: how to track it?
Learn how to calculate churned ARR across different tools. Understand why tracking churn is the most critical metric of your subscription business.
Tools
SaaS valuation calculator: how churn, growth rate, and profit impacts valuation
We've been through the trenches ourselves. First by selling our bootstrapped company, Wavve, to Calm Capital, and more recently raising $1.5 million for Churnkey’s growth. These experiences taught us what really drives investor value in the SaaS landscape. Most SaaS valuation calculators focus only on growth rate
Churn
Membership churn: benchmarks, calculator and best practices to improve churn
Membership churn refers to the percentage of members who cancel or do not renew their subscriptions over a given period. View membership churn rates of gyms, Costco, Amazon Prime and WeWork.
Product Releases
Launch: churn metrics to track and improve churn
You can’t improve what you don’t measure—and that’s especially true for retention. At Churnkey, we know retention is the lifeblood of every subscription business, which is why we’re excited to launch Churn Metrics. 🎉 With Churn Metrics, you’ll instantly access insights like churn rate, voluntary
Articles
Passive churn: 9 best practices to fix passive churn
Passive churn happens when customers are lost due to issues like failed payments or billing errors, without actively choosing to leave. Thankfully, there are ways to reduce passive churn.
Articles
Unusually high churn rate: benchmarks and how to fix?
Anything over 46% annual churn ie 5% monthly is high for B2B mid-market and B2C companies. For enterprises, anything above 22% annual or 2% monthly is considered high.
Churn
How to interview churned customers?
Interviewing churned customers is a great way to get qualitative feedback to your team. This article shows how you can automate feedback collection with Churnkey.
Churn
Escape involuntary churn and make it past(due)
All involuntary churn issues like payment processing errors, logging out, switching emails, expired credit cards, limit reached, address change and how to solve them.
Tools
Churn rate vs retention rate: two sides of the same coin?
Like the two-faced Greek God, Janus, retention rate and churn rate are intertwined.
Churn
Revenue churn and its common pitfalls
Revenue churn is the loss of revenue from existing customers over a specific period, which can occur through cancellations, downgrades, or non-renewals.
Churn
The best churn reduction software platforms in 2024 (ranked and reviewed)
What is the best platform for churn reduction? Find out with this comparative guide.
Guides
How to predict churn and improve retention
When churn prediction is done well, it can allow your SaaS company to identify at-risk customers and retain them before they churn.
Guides
Churnkey's best practices for customer retention
A collection of best practices and recommendations for fine-tuning your customer offboarding strategy.
Guides
What can be the cause of a churn rate increase?
Let’s talk about some of the main causes of customer churn, as well as some concrete actions you can take to reduce your churn rate.
Articles
"Churn" isn't a metric, it's people rejecting you—grow from it
The term churn is dehumanizing. What we’re really talking about when we talk about churn is rejection.
Retention
How subscription pauses and trial extensions increase retention and decrease churn
There are times when customers hit the cancel button. When you run into those instances, offer subscription pauses or trial extensions.
Articles
Switch customers to different pricing tiers to reduce churn
By switching customers to different pricing tiers, you can significantly reduce SaaS and subscription churn.
Articles
Why you need Cancel Flows: increase customer loyalty, decrease churn, and find new customer price points
Cancel flows reduce customer churn, increase customer loyalty, and provide valuable data for what makes customer cancel.
Guides
How to gather and leverage customer feedback to reduce churn
Reduce churn by Investing in resources and systems that will help you analyze customer feedback.
Deep Dive
Why churn prediction ≠ churn reduction, and what to do instead
On the inherent shortcomings of churn prediction, and how customer retention can be improved with uplift modeling and dynamic point of cancellation offers.
Articles
How to reduce customer churn: tactics and strategies for SaaS leaders
As investors continue to look toward retention metrics to determine company valuations and funding eligibility, SaaS leaders must ask themselves: how can I reduce customer churn?
Articles
What is a good monthly churn rate?
Churn is inevitable in SaaS. And it wreaks havoc on your company’s bottom line. Whenever a customer leaves, downgrades, or allows their subscription to lapse, it affects your business’ growth. But since a certain amount of churn is inevitable, it can be hard to assess: is your business experiencing too much churn?
Articles
The easiest way to manage seasonal churn
Where regular customer churn is usually caused by poor onboarding, weak relationships with customers, and poor customer service, seasonal churn is affected by external events based on the time of year. Here are ways to manage your SaaS exposure to seasonal churn.
Churn
Understanding subscription churn and why it matters to your business
Every time a customer elects to cancel their subscription, they face a choice. Your goal should be to make it as obvious as possible to the customer that continuing their subscription is the right option.
Guides
Using cohort analysis to reduce SaaS churn
Cohort analysis is one of the key ways to understand and reduce SaaS customer churn. Learn how to understand cohort analysis and use it to improve your SaaS metrics.
Guides
An in-depth guide to churn prevention
So if you're tired of the subscription cancellations or last-minute backouts from leads, it's time to get proactive about churn prevention with eight proven strategies to keep customers happy.
Guides
How to measure and analyze your SaaS churn
Understand the four types of SaaS churn, how to calculate each type, and what we believe are the best ways to increase your growth ceiling.
Guides
B2B SaaS churn rate guide, benchmarks & how to improve
Churn is unavoidable in any SaaS business. That’s why understanding your B2B SaaS churn rate is essential for evaluating marketing effectiveness, improving your bottom line, and doubling down on your customer retention strategies.
Guides
Churn analysis: from measurement to prevention
If you're struggling to analyze churn, we’ll share what we've learned over almost a decade of running SaaS companies.
Articles
How churn affects SaaS company valuations
Whether you are preparing to sell your SaaS company or want to know its worth, churn rate carries significant weight in your company’s valuation.
Articles
When should I start focusing on SaaS churn?
As a SaaS founder, when should you focus on churn? The short answer is that it's never too late. Here is how to get started evaluating and reducing SaaS churn.
Guides
A primer on fighting churn for SaaS founders
Tips for creating an effective customer retention strategy and ensuring efficient customer success management within your team.
Guides
How to write copy that helps cut churn
It’s often overlooked how intertwined copywriting is with the major functions of a SaaS business. This is no exception when it comes to churn.
Case Studies
How Wavve cut churn by 2% over two months with better cancellation flows
How Wavve, a high-volume SaaS company in the podcasting space, cut churn with better cancellation flows.
Guides
4 types of churn and how to prevent them
A discussion of customer churn, revenue churn, voluntary churn, involuntary churn. Learn about each type of churn and why they are important.