How do retention dynamics evolve on the path to $100M ARR?
We tested where conventional wisdom holds and where it breaks as companies scale, using data from Churnkey.
Churnkey Lab
Involuntary Churn Benchmarks and Tactical Advice
This report combines data from Stripe with Churnkey's retention suite to bring you the most comprehensive churn insights on involuntary churn.
Voluntary Churn Benchmarks and Tactical Advice
This report combines data from Stripe with Churnkey's retention suite to bring you the most comprehensive churn insights on voluntary churn.
Discounts Don’t Devalue Your Brand (When Done Right)
Customers who accept a discount stay 5.1 months longer on average. 11% remain subscribers over a year later, even after the discount expires. Churnkey helps you create the most effective cancellation flow.
The Complete Guide to Seasonality: We Analyzed $2 Billion and Millions of Subscriptions
Data reveals a clear pattern: July has the highest churn rates across SaaS companies. This means people actively go to the cancel button, even though some may change their mind later.