Launch: SMS Payment Recovery
SMS is a natural extension of our payment recovery ecosystem, performing 3-4x better than email campaigns. Better yet, SMS doesn't add any more burden to your dunning campaign setup.
One of the greatest reasons to have direct, one-on-one conversations with your customers is that you never know when they'll say something that will change how you see things. A small turn of phrase, a slight shift in perspective. These little moments help us do our jobs better.
In a recent chat, a customer described back to me what Churnkey does in a different way than I've ever thought about describing it:
"You're in an enviable position of helping people find money. It's hard to disappoint people because whatever you find, it's all gravy."
A direct consequence of this conversation is today's launch: SMS Payment Recovery. It's a bold new addition to our suite of revenue recovery capabilities that spans our industry-leading suite of capabilities like Precision Retries, Dunning Offers, the Failed Payment Wall, verified-sender email campaigns , robust analytics, effortless segmentation, and so much more.
Why SMS?
In a word: superiority. If you've got a customer's mobile number, SMS is a much more personal communication channel to which your customers are much more responsive.
- SMS has a 98% open rate, versus ~20% for email campaigns
- The average clickthrough rates for text messaging is ~19%, as compared to ~4% for email
- 60% of people read new text messages within five minutes
All the means that you'll get nearly immediate responses to your SMS recovery campaigns, which means more recovered revenue heading back your way.
The result? In our early pilots, customers using SMS Payment Recovery saw 3-4x more recoveries than equivalent email campaigns.
Plays Nicely with Others
We've intentionally provided a number of powerful inline controls within our campaign UI: payment retries; campaign sending dates and times; email subject lines, senders, and body copy; Dunning Offers, and more. So we wanted SMS to feel like it was a natural part of the ecosystem that didn't add any unnecessary burden to your campaign creation, editing, and maintenance.
Crafting a payment recovery campaign with SMS is simple: to add this channel to your dunning campaign, simple toggle it on. This way, you can group SMS and email within the same stage of your campaign. You can have both or one or the other be sent.
You can customize the SMS copy or leave as-is. Previewing and testing the SMS by texting a live number can be done inline. Your recovery links are generated with your company subdomain and domain and are pre-signed with a unique hash that authorizes your customer with one tap. No logins, no passwords, no other verification required.
How to Get Started
Our mission is to help you find all the little optimizations in your business that can generate more revenue. So if you're keen to take our new SMS Payment Recovery experience out for a spin, we're more than happy to show you what we can do. Choose a time below that works for you! SMS Payment Recovery is available as an add-on for any Churnkey account.
