Blog
Deep Dive
Long-form analysis of subscription retention topics — cancel flow design, dunning strategies, and pricing research.
Deep Dive
New: Churnkey's second annual state of retention report
Welcome to Churnkey's second State of Retention report, where we analyzed over $3 billion in subscription revenue from over 1,000 companies across the world.
Tips
The best dunning software in 2024
Discover the top dunning software of 2024 to tackle churn and manage failed payments, ensuring your SaaS business thrives despite inevitable involuntary cancellations.
Deep Dive
Why churn prediction ≠ churn reduction, and what to do instead
On the inherent shortcomings of churn prediction, and how customer retention can be improved with uplift modeling and dynamic point of cancellation offers.
Articles
Dunning management: what is it and why should SaaS companies care?
To ensure long-term success and consistent revenue growth, SaaS companies need to proactively manage customer accounts through a process known as dunning management. This method automates the collections process so you can avoid involuntary churn from customers with late, failed, or missing payments.
Articles
How to reduce customer churn: tactics and strategies for SaaS leaders
As investors continue to look toward retention metrics to determine company valuations and funding eligibility, SaaS leaders must ask themselves: how can I reduce customer churn?
Articles
What is a good monthly churn rate?
Churn is inevitable in SaaS. And it wreaks havoc on your company’s bottom line. Whenever a customer leaves, downgrades, or allows their subscription to lapse, it affects your business’ growth. But since a certain amount of churn is inevitable, it can be hard to assess: is your business experiencing too much churn?
Articles
What is product-led growth & why does it matter?
A product-led growth model allows product usage to drive customer acquisition. These products typically grow through word-of-mouth, not traditional marketing or sales channels. Companies using a PLG model leverage their products to create a pipeline of active users.
Articles
Convert more free trials into paying customers with these novel strategies
Conversion rates for free-to-paid trials range from 5% to 50%, depending on whether you require a credit card and a host of other factors. Here's how to improve those stats.
Guides
The SaaS founder's guide to inflation
Why don't software founders adjust pricing more frequently, testing higher price points, or at least peg their monthly rates to inflation?