Blog
Guides
In-depth guides on churn reduction, retention, and payment recovery.
Articles
How to calculate TAM, SAM, and SOM
In order to understand your market size and equip yourself with accurate figures, you have to know how to calculate your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).
Retention
Gross retention vs. net retention vs. logo retention: what they are & how to optimize them
Learn how to properly track these important SaaS Metrics and better understand what they mean for your business.
Guides
How to build a Cancel Flow that minimizes chargebacks
Customers often initiate chargebacks out of frustration with unexpected subscription terms or difficulty in cancelling their subscriptions. Here are several reasons this happens.
Guides
How to predict churn and improve retention
When churn prediction is done well, it can allow your SaaS company to identify at-risk customers and retain them before they churn.
Guides
Churnkey's best practices for customer retention
A collection of best practices and recommendations for fine-tuning your customer offboarding strategy.
Guides
What can be the cause of a churn rate increase?
Let’s talk about some of the main causes of customer churn, as well as some concrete actions you can take to reduce your churn rate.
Guides
How to gather and leverage customer feedback to reduce churn
Reduce churn by Investing in resources and systems that will help you analyze customer feedback.
Articles
How to retain more customers and increase LTV by identifying the most valuable parts of your customer’s lifecycle
SaaS is incredibly unique when it comes to reducing churn and customer retention because, in theory, there’s not a true end to your customer's journey. There’s a ever-evolving customer lifecycle and the lifeblood of your company’s recurring revenue depends on that lifecycle. If you want
Articles
How to reduce customer churn: tactics and strategies for SaaS leaders
As investors continue to look toward retention metrics to determine company valuations and funding eligibility, SaaS leaders must ask themselves: how can I reduce customer churn?
Guides
Using cohort analysis to reduce SaaS churn
Cohort analysis is one of the key ways to understand and reduce SaaS customer churn. Learn how to understand cohort analysis and use it to improve your SaaS metrics.
Guides
The SaaS founder's guide to inflation
Why don't software founders adjust pricing more frequently, testing higher price points, or at least peg their monthly rates to inflation?
Guides
An in-depth guide to churn prevention
So if you're tired of the subscription cancellations or last-minute backouts from leads, it's time to get proactive about churn prevention with eight proven strategies to keep customers happy.
Guides
How to measure and analyze your SaaS churn
Understand the four types of SaaS churn, how to calculate each type, and what we believe are the best ways to increase your growth ceiling.
Guides
Defining your SaaS magic number & the best practices to improve it
Your SaaS magic number can pull back the curtain on your sales and marketing dollars’ efficiency – and help you make decisions that will reduce customer churn. In this article, you’ll learn how to calculate it, how to understand it, and how to improve it.
Retention
B2B SaaS retention guide: strategies, examples & tools to adopt
To maintain happy and loyal subscribers requires creativity and sustainable tactics. That’s where customer retention strategies and tools come at hand to automate this process for you
Guides
B2B SaaS churn rate guide, benchmarks & how to improve
Churn is unavoidable in any SaaS business. That’s why understanding your B2B SaaS churn rate is essential for evaluating marketing effectiveness, improving your bottom line, and doubling down on your customer retention strategies.
Guides
Tiered & volume pricing strategy, models, & examples
Depending on your goals, the tiered or volume pricing model can make the difference between a profitable, growing business or a business losing money with each sale.
Guides
SaaS reporting analytics guide: metrics, tools, examples
Not knowing where to focus your attention in your SaaS analytics could get overwhelming and confusing. That’s why it’s important to specify SaaS key metrics and KPIs that’ll guide you through critical decisions. Here are our top SaaS metrics that will help you run your business most effectively.
Guides
Top 23 SaaS blogs in product, marketing and sales to follow
If you’re a SaaS founder, a product manager, or a marketer searching for the best SaaS blogs to follow in 2022, look no further.
Guides
6 SaaS analytics questions you should always ask
SaaS analytics can only drive your growth if you can validate, organize, and use the metrics properly. Here are the top six questions you should be asking about your SaaS analytics to ensure your data is accurate, meaningful, and actionable.
Guides
Churn analysis: from measurement to prevention
If you're struggling to analyze churn, we’ll share what we've learned over almost a decade of running SaaS companies.
Guides
The best communities for SaaS founders
Building and launching a new product is never easy. However, there are many online SaaS communities where founders exchange ideas, obtain feedback and learn from one another.
Guides
How to collect insights from cancelling SaaS users
Learn the best ways to collect meaningful insights on why users cancel their subscriptions from your SaaS tool.
Guides
34 podcasts for SaaS founders
The best podcasts that tackle different topics around building SaaS products.
Guides
A primer on fighting churn for SaaS founders
Tips for creating an effective customer retention strategy and ensuring efficient customer success management within your team.
Guides
How to properly cold email prospects as a SaaS founder
Most cold emailing is painful to read... but it doesn't have to be that way. Here are my thoughts on approaching cold email the right way.
Guides
How to write copy that helps cut churn
It’s often overlooked how intertwined copywriting is with the major functions of a SaaS business. This is no exception when it comes to churn.
Guides
4 effective marketing channels for new SaaS founders & Indie Hackers
Learn the basics behind the marketing strategies SaaS founders use to find initial distribution.
Guides
Using freemium to fuel SaaS growth
Is freemium the right pricing model for your SaaS business? Review the Pros & Cons behind using Freemium to Grow SaaS Revenue.
Guides
4 types of churn and how to prevent them
A discussion of customer churn, revenue churn, voluntary churn, involuntary churn. Learn about each type of churn and why they are important.