Blog
The Churnkey blog
Retention research, product launches, and customer interviews from the team building Churnkey.
Product Releases
Launch: Reactivations
The goal of Reactivations is to help you realize more revenue without much effort. You serve a bevy of unique customer segments and your retention efforts should reflect that reality.
Articles
Jason Fried on writing, profitability, AI, and the most improbable thing he’d like to do (but probably can’t)
Jason is the co-founder and CEO of 37signals (the parent company of Basecamp and HEY). During our talk, we discussed what he learned from his recent sabbatical, his views on writing, the future of AI and its implications for creativity, and more.
Articles
Claire Suellentrop on unlocking customer-led growth in SaaS
Identify who your best customers are and how to reach and resonate with more of them with Claire Suellentrop's Forget the Funnel framework.
Articles
Be prepared: how higher credit card delinquencies can affect your business (Fed research)
Delinquencies are happening more often among households with auto or student loans, and those with higher credit balances.
Articles
Write for conversions, build a bigger SaaS: copywriting advice from Joanna Wiebe
We discussed the role of AI and copywriting, what you need to be doing to convert more leads into clients with your writing, and the most ridiculous tactics within conversion copywriting that work, but really shouldn't.
Product Releases
Launch: customer health
Customer Health helps you and your team be more strategic with your time: know when to engage your best customers, predict at-risk revenue, and address problems before they become unrecoverable.
Articles
Seven pieces of advice from customer success veteran Jay Nathan
Jay is one of the foremost customer success experts in the world and a major thought leaders in the Customer Success space. He'll teach you how how to scale your customer success organization.
Product Releases
Preview: customer health, Reactivations, and precision payment retries
Announcing Customer Health, Reactivations, and Precision Payment Retries, all new products coming soon to Churnkey.
Guides
How to predict churn and improve retention
When churn prediction is done well, it can allow your SaaS company to identify at-risk customers and retain them before they churn.
Articles
The benefits of dunning offers: improved Payment Recovery rates & reduced cancellation risk
“Churn” is an abstraction of something very real and concrete: rejection. That's why we approach every touchpoint in your customer’s journey by remembering that there's a human behind every interaction: someone with a wakeup routine, bills to pay, who has family and friends and emotions. The net
News
Churnkey taps software vet Jay Nathan as strategic advisor
Addition of Nathan Arrives as Churnkey Surpasses $1 Billion in Protected Subscription Revenue
Product Releases
Launch: segmented Payment Recovery and trended cancel reasons
Last month, we brought you AI-centric product improvements with a single goal: to help you build a better product. The first—an extension of Insights AI—sorts through your qualitative cancel flow feedback, categorizes, and sources up to 15 of the most useful, relevant, and urgent pieces. And the
Guides
Churnkey's best practices for customer retention
A collection of best practices and recommendations for fine-tuning your customer offboarding strategy.
Product Releases
Launch: build better products with our AI
Sharing raw customer feedback with your team is one of the best ways to spark grounded, effective, and satisfying product improvements. Yes, but: sourcing helpful customer feedback can be a full time job in and of itself. You need to vet it, categorize it, and send it to the right
Product Releases
Preview: "build with AI" writes and rewrites your Cancel Flows for you
There's nothing worse than a blank text box and a blinking cursor, especially when you're just starting out with cancel flows. That changes with "Build with AI." How "Build with AI" works for creating new cancel flows * Tell Churnkey AI about your customers, if you have any goals
Guides
What can be the cause of a churn rate increase?
Let’s talk about some of the main causes of customer churn, as well as some concrete actions you can take to reduce your churn rate.
Product Releases
Launch: managed email-verified Cancel Flows
Cancel flows are powerful for every type of subscription business, including those that don't have traditional customer account configurations. Think accounts that are verified by something other than a password, or subscriptions that live on no-code platforms. Fall into any of these categories? We've got you covered
Articles
When your product has a soul
It’s your customers who are the ultimate inspiration and your reason for existence. Not your competitors.
Product Releases
Launch: live variables unlock even more personalization at scale
Live Variables surfaces your customer's data. That means you can include everything from name fields to key metrics.
Articles
"Churn" isn't a metric, it's people rejecting you—grow from it
The term churn is dehumanizing. What we’re really talking about when we talk about churn is rejection.
Articles
Want to win back customers who cancel? Get personal.
The key to successful winback campaigns is personalization and timing.
Retention
How subscription pauses and trial extensions increase retention and decrease churn
There are times when customers hit the cancel button. When you run into those instances, offer subscription pauses or trial extensions.
Articles
Switch customers to different pricing tiers to reduce churn
By switching customers to different pricing tiers, you can significantly reduce SaaS and subscription churn.
Articles
8 principles to guide your SaaS pricing strategy
Creating a pricing model that is consistent and easy for customers to understand can help take the friction out of purchasing decisions.