Blog
The Churnkey blog
Retention research, product launches, and customer interviews from the team building Churnkey.
Articles
Why you need Cancel Flows: increase customer loyalty, decrease churn, and find new customer price points
Cancel flows reduce customer churn, increase customer loyalty, and provide valuable data for what makes customer cancel.
Articles
Using personalized, targeted discounts to extend customer LTV and increase loyalty
Research shows that offering a medium-sized discount can increase the average future value of a customer by 20% to 25%.
Guides
How to gather and leverage customer feedback to reduce churn
Reduce churn by Investing in resources and systems that will help you analyze customer feedback.
Deep Dive
Why churn prediction ≠ churn reduction, and what to do instead
On the inherent shortcomings of churn prediction, and how customer retention can be improved with uplift modeling and dynamic point of cancellation offers.
Articles
How to identify productive usage patterns in your product
When it comes to SaaS products, your customers are constantly providing you with an incredibly useful amount of data with regards to your services, products, and overall business. If you know what you’re looking at, that customer data can offer you invaluable insights into your churn rates, product growth,
Articles
How to retain more customers and increase LTV by identifying the most valuable parts of your customer’s lifecycle
SaaS is incredibly unique when it comes to reducing churn and customer retention because, in theory, there’s not a true end to your customer's journey. There’s a ever-evolving customer lifecycle and the lifeblood of your company’s recurring revenue depends on that lifecycle. If you want
Articles
Dunning management: what is it and why should SaaS companies care?
To ensure long-term success and consistent revenue growth, SaaS companies need to proactively manage customer accounts through a process known as dunning management. This method automates the collections process so you can avoid involuntary churn from customers with late, failed, or missing payments.
Product Releases
Launch: Cancel Flow A/B testing
Churnkey’s Cancel Flow is the most modern, adaptable, and easy to use in the subscription industry. A/B tests simplify your decision-making process.
Product Releases
Launch: Cancel Flow design 2.0
Offering the subscription industry’s best cancel flow is continually our top priority, and that means creating an experience that's straightforward, intuitive, and enjoyable for your customers. I’m thrilled to introduce the next phase of our cancel flow experience. It’s designed to make the best impression on your behalf and fit cleanly into your design stack.
Articles
How to reduce customer churn: tactics and strategies for SaaS leaders
As investors continue to look toward retention metrics to determine company valuations and funding eligibility, SaaS leaders must ask themselves: how can I reduce customer churn?
Articles
What is a good monthly churn rate?
Churn is inevitable in SaaS. And it wreaks havoc on your company’s bottom line. Whenever a customer leaves, downgrades, or allows their subscription to lapse, it affects your business’ growth. But since a certain amount of churn is inevitable, it can be hard to assess: is your business experiencing too much churn?
Articles
What is product-led growth & why does it matter?
A product-led growth model allows product usage to drive customer acquisition. These products typically grow through word-of-mouth, not traditional marketing or sales channels. Companies using a PLG model leverage their products to create a pipeline of active users.
Product Releases
Launch: explore every customer’s journey with timelines
Customer Timelines give you a clear rollup of how every customer responds to invoices, cancel flows, and payment recovery efforts.
Articles
6 customer retention metrics required for SaaS growth
Customer retention focuses on reducing churn and capitalizing on the customers you already have, rather than spending money trying to pull in new customers.
Product Releases
Launch: block functionality for paused and past-due accounts without any dev time
Pause and Past Due Walls make life easier for both our Cancel Flow and Failed Payment Recovery automated retention products.
Product Releases
Launch: improve failed Payment Recovery rates with our intelligent retries
Churnkey Intelligent Retries uses machine learning and algorithmic processing on data from billions of transactions to know when, how, and why a payment will likely succeed. The effect: boosted recovery rates by 4-12%. That's big.
Retention
The 4 best customer retention software tools
Customer retention software helps businesses keep track of their customers and improve customer retention rates. The software can help businesses track customer behavior, preferences, and purchase history. It can also help businesses identify at-risk customers and deploy retention strategies.
Product Releases
Launch: win back “quiet cancellers” with dunning offers
With Dunning Offers, you turn a risky customer segment into a revenue expansion opportunity. It’s a unique chance to re-engage Quiet Cancellers who need to find a new price equilibrium with your product.
Articles
Convert more free trials into paying customers with these novel strategies
Conversion rates for free-to-paid trials range from 5% to 50%, depending on whether you require a credit card and a host of other factors. Here's how to improve those stats.
Product Releases
Launch: extend free trials and convert more customers automatically
Trial extensions are now available as a new offer within every Churnkey cancel flow. Convert more trialing customers and discover more effective trial durations, automatically.
Articles
The easiest way to manage seasonal churn
Where regular customer churn is usually caused by poor onboarding, weak relationships with customers, and poor customer service, seasonal churn is affected by external events based on the time of year. Here are ways to manage your SaaS exposure to seasonal churn.
Retention
The digital customer journey: how to optimize acquisition and retention (with examples)
The key to combating churn and retaining happy customers lies in managing their digital journey and personalization to match their needs at every stage of the process
Churn
Understanding subscription churn and why it matters to your business
Every time a customer elects to cancel their subscription, they face a choice. Your goal should be to make it as obvious as possible to the customer that continuing their subscription is the right option.
Product Releases
Launch: modern dunning for modern companies
We are launching a modern approach to dunning. Everyone gets their first month free. And every business making less than $25K MRR gets it for free, forever.