Blog
The Churnkey blog
Retention research, product launches, and customer interviews from the team building Churnkey.
Guides
Using cohort analysis to reduce SaaS churn
Cohort analysis is one of the key ways to understand and reduce SaaS customer churn. Learn how to understand cohort analysis and use it to improve your SaaS metrics.
Guides
The SaaS founder's guide to inflation
Why don't software founders adjust pricing more frequently, testing higher price points, or at least peg their monthly rates to inflation?
Product Releases
Launch: Churnkey Stripe app
Integrating the best of Churnkey's dashboard with Stripe's new app marketplace
Guides
An in-depth guide to churn prevention
So if you're tired of the subscription cancellations or last-minute backouts from leads, it's time to get proactive about churn prevention with eight proven strategies to keep customers happy.
Product Releases
Launch: insight AI for customer feedback analysis
Churnkey launches a neural net to synthesize freeform customer feedback and help companies boost customer retention.
Product Releases
Launch: fresh dashboard with powerful new metrics
Today, we’re officially launching Churnkey’s new dashboard and introducing a new metric: Boosted Revenue.
Guides
How to measure and analyze your SaaS churn
Understand the four types of SaaS churn, how to calculate each type, and what we believe are the best ways to increase your growth ceiling.
Guides
Defining your SaaS magic number & the best practices to improve it
Your SaaS magic number can pull back the curtain on your sales and marketing dollars’ efficiency – and help you make decisions that will reduce customer churn. In this article, you’ll learn how to calculate it, how to understand it, and how to improve it.
Tips
How to encourage SaaS customers to pause their subscriptions (instead of cancelling)
Looking for ways to effectively reduce SaaS churn? Learn how and why you should give users the ability to pause their subscription instead of cancel.
Retention
B2B SaaS retention guide: strategies, examples & tools to adopt
To maintain happy and loyal subscribers requires creativity and sustainable tactics. That’s where customer retention strategies and tools come at hand to automate this process for you
Guides
B2B SaaS churn rate guide, benchmarks & how to improve
Churn is unavoidable in any SaaS business. That’s why understanding your B2B SaaS churn rate is essential for evaluating marketing effectiveness, improving your bottom line, and doubling down on your customer retention strategies.
Guides
Tiered & volume pricing strategy, models, & examples
Depending on your goals, the tiered or volume pricing model can make the difference between a profitable, growing business or a business losing money with each sale.
Guides
SaaS reporting analytics guide: metrics, tools, examples
Not knowing where to focus your attention in your SaaS analytics could get overwhelming and confusing. That’s why it’s important to specify SaaS key metrics and KPIs that’ll guide you through critical decisions. Here are our top SaaS metrics that will help you run your business most effectively.
Guides
Top 23 SaaS blogs in product, marketing and sales to follow
If you’re a SaaS founder, a product manager, or a marketer searching for the best SaaS blogs to follow in 2022, look no further.
Guides
6 SaaS analytics questions you should always ask
SaaS analytics can only drive your growth if you can validate, organize, and use the metrics properly. Here are the top six questions you should be asking about your SaaS analytics to ensure your data is accurate, meaningful, and actionable.
News
We’ve joined the TinySeed accelerator fall 2021 batch
Churnkey has joined the TinySeed startup accelerator as part of the Fall 2021 batch, alongside Keeping, Tonomo, Trendful, and Suggestion Ox.
Product Releases
Launch: customer segmentation for targeted Cancel Flows
Use our new Customer Segments to reduce voluntary churn with targeted cancel flows. That means that you can target specific customers and serve up unique cancel flows for each of them.
Articles
How 12 big tech companies save millions of dollars with cancellation flows
Personalized cancel experiences—flows that offer subscribers discounts, deals, or any other reason to stay—are proliferating among big tech companies. At Churnkey, we've documented dozens of cancel experiences and integrated what we've learned into our product.
Retention
Retention metrics to reduce churn and win back customers
Leveraging customer churn and retention leads to higher customer lifetime value. Understanding these retention metrics is critical for long-term business planning and growth.
Tools
Our favorite customer retention tools
Whether you’re at a small startup or a larger company, lowering your churn rate counteracts the cost of customer acquisition and increases customer lifetime value. Here are our favorite customer retention tools.
Guides
Churn analysis: from measurement to prevention
If you're struggling to analyze churn, we’ll share what we've learned over almost a decade of running SaaS companies.
News
Wavve has been acquired by Calm Capital
Our first bootstrapped SaaS company has been acquired. Here is why we sold and how it all happened.
Articles
How churn affects SaaS company valuations
Whether you are preparing to sell your SaaS company or want to know its worth, churn rate carries significant weight in your company’s valuation.
Product Releases
Churnkey springtime product updates
This month we released free SaaS churn tools, new dashboard reporting tools, and an update on how paused customers are handled. Read up for more info.