Blog
The Churnkey blog
Retention research, product launches, and customer interviews from the team building Churnkey.
Articles
When should I start focusing on SaaS churn?
As a SaaS founder, when should you focus on churn? The short answer is that it's never too late. Here is how to get started evaluating and reducing SaaS churn.
Guides
The best communities for SaaS founders
Building and launching a new product is never easy. However, there are many online SaaS communities where founders exchange ideas, obtain feedback and learn from one another.
Guides
How to collect insights from cancelling SaaS users
Learn the best ways to collect meaningful insights on why users cancel their subscriptions from your SaaS tool.
Articles
Post webinar - tactical ideas
Get better at subscription retention with detailed tutorials, case studies, opinion pieces from industry experts, product updates that help you grow.
Guides
34 podcasts for SaaS founders
The best podcasts that tackle different topics around building SaaS products.
Guides
A primer on fighting churn for SaaS founders
Tips for creating an effective customer retention strategy and ensuring efficient customer success management within your team.
Guides
How to properly cold email prospects as a SaaS founder
Most cold emailing is painful to read... but it doesn't have to be that way. Here are my thoughts on approaching cold email the right way.
News
What's new at Churnkey | February
Churnkey February Update 🔑 | Updated Customer Statistics, New Dashboard Features, and Session Recordings
Guides
How to write copy that helps cut churn
It’s often overlooked how intertwined copywriting is with the major functions of a SaaS business. This is no exception when it comes to churn.
Guides
4 effective marketing channels for new SaaS founders & Indie Hackers
Learn the basics behind the marketing strategies SaaS founders use to find initial distribution.
Case Studies
How Wavve cut churn by 2% over two months with better cancellation flows
How Wavve, a high-volume SaaS company in the podcasting space, cut churn with better cancellation flows.
Articles
Meet the investors that back or acquire bootstrapped and indie SaaS companies
While VC’s focus on 10x’ing their position as quickly as possible, these investors focus on holding long-term positions in bootstrapped and indie companies.
Guides
Using freemium to fuel SaaS growth
Is freemium the right pricing model for your SaaS business? Review the Pros & Cons behind using Freemium to Grow SaaS Revenue.
Guides
4 types of churn and how to prevent them
A discussion of customer churn, revenue churn, voluntary churn, involuntary churn. Learn about each type of churn and why they are important.
Retention
Retention is the most important revenue growth metric
Why high customer churn is the biggest threat to SaaS businesses.
Articles
What a proper offboarding cancelation flow should look like for a SaaS in 2020
How to properly walk users that are canceling through the process (and how to save them).
News
Introducing Churnkey
If you want to reliably reduce customer churn, you’re going to need a scientific, data-driven approach.