Launch: Win Back “Quiet Cancellers” with Dunning Offers

With Dunning Offers, you turn a risky customer segment into a revenue expansion opportunity. It’s a unique chance to re-engage Quiet Cancellers who need to find a new price equilibrium with your product.

Scott Hurff, Rob Moore, Nick Fogle

Scott Hurff, Rob Moore, Nick Fogle

Share this post:

Get subscription retention insights like this right in your inbox.

Updates from Churnkey's team of experts have been known to change lives.

You’ve heard of “quiet quitting,” but have you heard of “quiet cancellers?” 

Quiet Cancellers are customers who allow subscriptions to lapse—knowingly—by leaving an expired card on file in your product. From our research, Quiet Cancellers comprise about 5-10% of failed payments. 

That changes today: we’re launching personalized Dunning Offers to improve failed payment recovery rates and reduce cancellation risk.

With Dunning Offers, you turn a risky customer segment into a revenue expansion opportunity. It’s a unique chance to re-engage Quiet Cancellers who need to find a new price equilibrium with your product. 

By re-engaging these customers, you’re winning time and short-term loyalty to demonstrate how valuable your product is in their lives or workflow.

Here’s how it works: 

  • Enable partial payments on past-due invoices to ease the burden for a customer in the short term. 
  • Discount future payments to encourage longer-term loyalty.
  • It’s your choice: offer one or the other or both.

In the history of automated customer retention platforms, nobody has ever offered a groundbreaking solution like this. We’re proud to be pioneers in the payment recovery space. 

But we’re still going. Buckle up, friends. More news coming soon.

Dunning Offers are included in every Churnkey plan and are live in every account today. Sign in or sign up now to bring the benefits of Dunning Offers to your business.

Like what you read?

Get more insights like this, right in your inbox.

Share this post:

Other Top Resources

We keep up with the latest in the world of subscription retention, so you don't have to.

Let us show you how Churnkey outsmarts legacy retention products.

We’ll take you on a quick, friendly, no-pressure walkthrough of what we do. And you’ll see why so many companies are graduating to Churnkey to boost their revenue and make customers happier.

Chat With Us