Launch: Win Back “Quiet Cancellers” with Dunning Offers

You’ve heard of “quiet quitting,” but have you heard of “quiet cancellers?”

Quiet Cancellers are customers who allow subscriptions to lapse—knowingly—by leaving an expired card on file in your product. From our research, Quiet Cancellers comprise about 5-10% of failed payments.

That changes today: we’re launching personalized Dunning Offers to improve failed payment recovery rates and reduce cancellation risk.

With Dunning Offers, you turn a risky customer segment into a revenue expansion opportunity. It’s a unique chance to re-engage Quiet Cancellers who need to find a new price equilibrium with your product.

By re-engaging these customers, you’re winning time and short-term loyalty to demonstrate how valuable your product is in their lives or workflow.

Here’s how it works:

• Enable partial payments on past-due invoices to ease the burden for a customer in the short term.
• Discount future payments to encourage longer-term loyalty.
• It’s your choice: offer one or the other or both.

In the history of automated customer retention platforms, nobody has ever offered a groundbreaking solution like this. We’re proud to be pioneers in the payment recovery space.

But we’re still going. Buckle up, friends. More news coming soon.

Dunning Offers are included in every Churnkey plan and are live in every account today. Sign in or sign up now to bring the benefits of Dunning Offers to your business.