---
title: "Launch: Cancel Flow A/B testing"
description: "Churnkey’s Cancel Flow is the most modern, adaptable, and easy to use in the subscription industry. A/B tests simplify your decision-making process."
canonical: "https://churnkey.co/blog/launch-cancel-flow-a-b-testing"
category: "blog"
author: "Scott Hurff"
author_role: "Co-founder & Chief Product Officer"
date_published: "2023-01-24"
last_updated: "2025-01-23"
---

# Launch: Cancel Flow A/B testing

By Scott Hurff, Co-founder & Chief Product Officer · Published 2023-01-24

Getting everything right when it comes to setting up a cancel flow can be overwhelming: right segment, right copywriting, right questions, right offers.

## Simplifying your decisionmaking process

🤩 That's why getting our new A/B testing suite in your hands is incredibly exciting:

-   **A/B tests are** easy to deploy from within the Churnkey admin and don't require any intervention from data or engineering teams.
-   **Testing happens at** the cancel flow segment level, which means you have the freedom to modify any details you'd like—from copy to offers and everything in between.
-   **A copy of a Churnkey Cancel Flow** segment is made automatically so you don’t have to copy and paste anything. Just modify what you want to test, and you’re done.
-   **We handle experimentation** for you, deterministically randomizing cancel flow sessions based on customer ID.

You can create an A/B test for any one of your Cancel Flow Segments. [Simply select "Create A/B Test"](https://app.churnkey.co/flows/all?ref=churnkey.co) in the dropdown next to one to begin.

Once you’ve run enough sessions through your A/B test to discover a statistically significant result, you can end the A/B test by choosing a winner. Once chosen, the winning Cancel Flow Segment will replace the test and become the selected flow for that particular segment.

## More to come

Churnkey’s Cancel Flow is the most modern, adaptable, and easy to use in the subscription industry. A/B tests are live in every account today.

And if you aren’t a Churnkey customer, [start a free trial](https://app.churnkey.co/register?ref=churnkey.co) or [book a meeting with us](https://savvycal.com/churnkey/strategy?ref=churnkey.co) now.