Latest

Stripe Smart Retries: FAQs and Best Practices

What should your Stripe Smart Retries settings be set to in order to maximize revenue recovery?

Stripe: Should You Send Emails on Successful Payments?

Stripe offers a way for its customers to send emails on successful payments. Say, when a charge goes through. Should you set it up?

Stripe Expired Card Emails: Worth Turning On?

Send an expiring card email 1 month before the card expires. Here's how to do it. But should you do it?

Stripe Auto Renewal Reminders: Should You Enable?

There is a single a single toggle to turn auto renewal email notifications for everyone or off for everyone. So should you turn it on?

Launch: Feedback AI v2 is now live for all

You already know that collecting feedback during the cancellation process is one of the most valuable things you can do. It's direct from the customer, tells you exactly why they're thinking of leaving, and provides priceless insights you can use to improve your product, service, and

Fresh Insights from the Bay: Churnkey's Takeaways from Stripe Sessions 2025

A few weeks ago, five of us from the Churnkey team were buzzing with excitement in San Francisco, immersing ourselves in all things payments, product, and innovation at Stripe Sessions 2025! As you know from our previous announcement, we were stoked to be a sponsor and connect with so many

Stripe Dunning: Best Practices and Limitations

The recommended settings for Stripe Smart Retries, Emails, and Expiring Cards.

How to Pause Subscriptions in Stripe and the Smarter Alternative with Churnkey

Pausing subscriptions in Stripe sounds simple—until you look closer. We break down Stripe's native setup vs. Churnkey's smarter alternative: pros, cons, and a guide to doing it right. Read before you choose how to handle pauses in Stripe.

The 4 Ways to Set Up Cancel Surveys in Stripe: From Easiest to Most Effective

You know you need a cancel flow. You just don’t know what your options in Stripe are. Start here. We’ll walk you through four Stripe-compatible methods, from the fastest fix to the most effective.

Get Ready! Churnkey is Headed to Stripe Sessions 2025

Get ready to mark your calendars and pack your bags — the Churnkey team is absolutely stoked to announce that we'll be attending and sponsoring Stripe Sessions 2025! If you're building the future of the internet economy (and we know many of you are!), you know Stripe

How to Do Trial Extensions in Stripe (And When It’s Not Enough)

Trial extensions turn “almost‑there” users into paying subscribers without discounts. Below is a dense, no‑fluff guide: first the native‑Stripe method, and then why Churnkey is the faster, higher‑leverage option.

New: Churnkey's second annual State of Retention report

Welcome to Churnkey's second State of Retention report, where we analyzed over $3 billion in subscription revenue from over 1,000 companies across the world.

10 Customer Retention KPIs & Metrics: With Free KPI Dashboard

Understand 10 customer retention KPIs and metrics to see how well you retain your customers. Plus, explore several ways to improve them.

Revenue Growth Rate: Meaning, Calculator, Best Practices

IBM saw negative revenue growth rate while SpaceX saw a 63% revenue growth rate. Learn how to calculate and improve your revenue growth rate.

Churn Analytics: Easiest Way to Calculate and Track

The six cardinal churn analytics to track are: revenue churn, customer churn, involuntary churn, voluntary churn, retention cohorts and cake charts. Churnkey is the easiest way to keep a pulse on them.

Outsourced Churn Management: Who, How, and Alternatives

You can work with someone from the Reforge Collective, Growthmentor, churn focused advisors like Dan Layfied. Another way to search would be to look for people who have written about churn on Substack or has created Reforge artifacts.

The Best Churn Management Software Platforms in 2024 (Ranked and Reviewed)

What is the best software for churn management? Find out with this comparative guide.

17 Customer Retention Examples From Successful Companies

What do billion dollar companies know about retention that others don't? This is a list of examples from Oreo, Spotify, Calendly, Canva, and many more.

Chargebacks: Why They’re Dangerous & How to Prevent Them

Every $1 lost to fraud costs merchants $3.35. The average chargeback win rate is 30%. Learn the types of chargebacks and what you can do to prevent them.

Churned ARR: How to Track It?

Learn how to calculate churned ARR across different tools. Understand why tracking churn is the most critical metric of your subscription business.

Customer Offboarding: Meaning, Templates, Best Practices

Not all churn is bad—what if the door customers exit through could bring them back? Discover how thoughtful offboarding flows, insights, and strategic touchpoints turn churn into a growth opportunity.

Renewal Rate vs Retention Rate: The Differences

Renewal rate works for subscription businesses whereas retention rate works for all businesses. See the most important differences between the two and how to improve them.

9 Dunning Emails Examples With Do's and Don'ts

Dunning email examples from companies like Duolingo, Canva, Slack, Spotify and more.

Dunning Process: 15 Best Practices

Learn how to retry intelligently, escalate communications, send targeted emails to admins and users, proactively notify via SMS, enable one-click reactivation, offer grace periods, personalize and segment campaigns, track churn metrics, and employ five additional tactics.

Launch: Billing Contacts API, Payment Recovery campaign previews, and more

If your product supports multiple seats or roles, payment recovery campaigns can get tricky. Who's the right person to contact? Should you loop in multiple people? How does that even work? With our Billing Contacts API, we'll solve this for you.

Post-Money Valuation Calculator

Calculate post-money valuation of a company and the investor share (%) with the investment amount and pre-money valuation.

SaaS MRR Calculator and Benchmarks

With our interactive MRR calculator, discover how each component—new MRR, expansion, churn, and more—affects your bottom line. Learn why reducing churn, even by a small percentage, can create significant long-term gains, and explore how benchmarks help you set ambitious, achievable growth targets.

SaaS ARR Calculator and Benchmarks

With our interactive ARR calculator, discover how each component—new ARR, expansion, churn, and more—affects your bottom line. Learn why reducing churn, even by a small percentage, can create significant long-term gains, and explore how benchmarks help you set ambitious, achievable growth targets.

SaaS LTV Calculators: Four Formulas, Benchmarks

To calculate the LTV, there are four different formulas. They're used in slightly different contexts and can yield different results.

SaaS Valuation Calculator: How Churn, Growth Rate, and Profit Impacts Valuation

We've been through the trenches ourselves. First by selling our bootstrapped company, Wavve, to Calm Capital, and more recently raising $1.5 million for Churnkey’s growth. These experiences taught us what really drives investor value in the SaaS landscape. Most SaaS valuation calculators focus only on growth

Understanding the FTC's New Negative Option Rule and Its Impact on Free Trials

One of the most important clarifications in the updated rule is that negative option features don’t always start with an actual purchase — free trials are a key example.

A Simple FTC Compliance Checklist

This checklist is designed to guide you through the key steps needed to stay compliant with the FTC’s Click to Cancel ruling.

The FTC’s New “Click-to-Cancel” Rule: What You Need to Know and How to Stay Compliant

The rule requires businesses to make it just as easy for consumers to cancel a subscription as it was to sign up. This means no more forcing customers to jump through hoops, interact with representatives, or dig through dark UX patterns to cancel a service.

Membership Churn: Benchmarks, Calculator and Best Practices to Improve Churn

Membership churn refers to the percentage of members who cancel or do not renew their subscriptions over a given period. View membership churn rates of gyms, Costco, Amazon Prime and WeWork.

Average Churn Rates for Subscription Services: Data From 8 Industries

SaaS averages at 4-6% churn rates per month. While ecommerce subscriptions hover at 10-15%. Telecom is lower at 1-2%.

Unusually High Churn Rate: Benchmarks and How to Fix?

Anything over 46% annual churn ie 5% monthly is high for B2B mid-market and B2C companies. For enterprises, anything above 22% annual or 2% monthly is considered high.

Convert Annual To Monthly Churn: Calculator, Formula, Benchmarks

High annual churn is devastating. Annual churn rates above 70% lead would be catastrophic for most businesses. Here's a simple way to calculate it.

Launch: Churn Metrics To Track and Improve Churn

You can’t improve what you don’t measure—and that’s especially true for retention. At Churnkey, we know retention is the lifeblood of every subscription business, which is why we’re excited to launch Churn Metrics. 🎉 With Churn Metrics, you’ll instantly access insights like churn rate, voluntary

Join Churnkey at Pendomonium 2024: Connect, Learn, and Reduce Churn Like a Pro

Pendomonium 2024 is fast approaching, and Churnkey will be there to help product-led SaaS companies tackle one of their biggest challenges: churn! As a sponsor of this year’s event (from October 7-9 in Raleigh, NC), we’re excited to meet with product managers and SaaS founders who are focused

Passive Churn: 9 Best Practices to Fix Passive Churn

Passive churn happens when customers are lost due to issues like failed payments or billing errors, without actively choosing to leave. Thankfully, there are ways to reduce passive churn.

Stripe Card Not Supported Decline Code: Meaning, Stats, and How To Fix?

Card Not Supported refers to when transactions are refused due to card type restriction, geographic restriction, or bank policies. It's a hard decline so the best thing to do is to nicely ask customers to enter a new card.

Stolen Card Decline Code: Meaning, Stats, and How To Fix?

Stolen cards are an unusual payment error returned by banks. This occurs when fraudsters test the validity of stolen cards on your site. It’s a hard decline, meaning you cannot retry the payment.

Restricted Card Decline Code (62): Meaning, Stats, and How To Fix?

Restricted card refers to when transactions are refused because the card is reported lost or stolen. You can let the customer know and make it easy for them to enter a new card. It's a hard decline which means you cannot retry the payment.

Stripe Card Velocity Exceeded Decline Code: Meaning, Stats, and How To Fix?

Card Exceeded Decline refers to when transactions are refused because customers exceeds the balance or the transaction limit (# or $). You can let the customer know and make it easy for them to enter a new card. It's a hard decline which means merchants cannot retry the payment.

Launch: SMS Payment Recovery

SMS is a natural extension of our payment recovery ecosystem, performing 3-4x better than email campaigns. Better yet, SMS doesn't add any more burden to your dunning campaign setup.

Stripe Generic Decline Code: Meaning, Stats, and How To Fix?

Generic Decline refers to when transactions are refused by banks or financial institutions. You can let the customer know and make it easy for them to enter a new card. It's a soft decline which means you can retry within certain limits.

Call Issuer Decline Code: Meaning, Stats, and How To Fix?

Call Issuer refers to when transactions are refused by banks or financial institutions. The ask is to call the issuer. It's a soft decline.

Stripe Authentication Required: Meaning and How To Fix?

The authentication_required code means the transaction needs more verification, usually through 3D Secure. Proper handling of this code can lead to successful transactions and improved security.

Do Not Honor Decline: Meaning, Stats, and How To Fix?

"Do Not Honor" is a catch-all decline code used when a bank rejects a transaction without providing a specific reason. See what you can do recover revenue from it.

How To Calculate Annual Churn Rate: Five Formulas, Benchmarks

To calculate the annual churn rate, there are five different formulas. They're used in slightly different contexts and can yield different results.

Convert Monthly To Annual Churn: Calculator, Formula, Benchmarks

High monthly churn is devastating. Monthly churn rates above 10% lead to annual churn rates over 70%, which would be catastrophic for most businesses.

Renewal Rate: 15 Tactical Ideas To Improve And A Calculator

Is your renewal rate healthy? When do users disable auto-renew? How to calculate renewal rates for subscription vs. transactional models? A comprehensive list of tactical ideas across product, organization, payment, psychology, and outreach.

Retention Cohort Analysis: Four Simple Ways

There are four ways to analyze a churn or retention cohort chart. Vertically, horizontally, diagonally, and by monitoring outlier events.

Hard vs Soft Declines: Definition, Calculator, Strategies

Soft declines are temporary issues (e.g., insufficient funds, credit limit exceeded) that can be resolved with precision retries and dunning campaigns. Hard declines are permanent issues (e.g., stolen cards, account closures) and require customer intervention via dunning campaigns.

Launch: Payment Recovery Analytics 2.0

Understand Payment Recovery trends and opportunities with all-new date selectors, modernized tooltips, and improved data visualizations across topline metrics, payment status, recovery methods, and more.

Launch: Reactivations, Reimagined

Churnkey Reactivations have a new campaign type. One-Time Campaigns blend effortless targeting, revenue tracking, channel marketing, and a customer-centric reactivation flow that optimizes conversion while building trust.

Churn Reduction for Chargebee

Discover effective strategies for enhancing customer retention and managing churn while using Chargebee. Gain insights into improving Net Retention Revenue and other key SaaS metrics.

How To Interview Churned Customers?

Interviewing churned customers is a great way to get qualitative feedback to your team. This article shows how you can automate feedback collection with Churnkey.

Customer Retention Curve: Calculator, Definition, Examples

There are four types of retention curves: declining, flat, and smile curve. You measure active users (# or % or $) on the x axis. And how that number changes over time.

Retention automation separates growth heroes from growth zeroes

Even a 1% improvement in your retention rate can increase your growth ceiling or MRR by 10%. Retention automation is what makes it a reality.

What Is Involuntary Churn, How To Reduce It, Benchmarks

All involuntary churn issues like payment processing errors, logging out, switching emails, expired credit cards, limit reached, address change and how to solve them.

Unlocking growth: Understanding Unit Economics in SaaS

In the realm of Software as a Service (SaaS), you’ll hear the term "unit economics" getting thrown around… but what does it really mean? Unraveling this concept and the important metrics behind it is pivotal for any SaaS founder or startup aiming for sustainable growth, profitability, and

Churnkey Achieves SOC-2 Certification: A Milestone in Data Security

At Churnkey, security has always been at the forefront of our mission. We are excited to announce that we have achieved SOC-2 Certification in addition to GDPR compliance.

Churn Rate vs Retention Rate: Two Sides of The Same Coin?

Like the two-faced Greek God, Janus, retention rate and churn rate are intertwined.

Revenue Churn And Its Common Pitfalls

Revenue churn is the loss of revenue from existing customers over a specific period, which can occur through cancellations, downgrades, or non-renewals.

Gross Churn vs Net Churn: Calculator, Formulas, and Tactical Tips

If you can't measure gross churn, you can't improve it. This article will not just show you how to measure it, but also proactively measure it for you with an interactive calculator. And then we will also offer lots of tactical tips alongside tool recommendations to make it happen.

Calculate Customer Retention Rate and Revenue Retention [Calculator]

A free customer retention rate calculator to understand the health of your business. Learn how calculating dollar retention rate can change the trajectory of your subscription business.

Customer Exit Survey: Examples from Canva, Todoist, Youtube and 18 more

A massive vault of of 21 templates, done-for-you exit surveys, and a tactical list of best practices to build your best customer exit survey.

From The CEO: Churnkey Raises $1.5M in Growth Equity

Churnkey raises $1.5m in growth equity to further accelerate its retention automation platform for high-volume subscription companies.

The Best Dunning Software in 2024

Discover the top dunning software of 2024 to tackle churn and manage failed payments, ensuring your SaaS business thrives despite inevitable involuntary cancellations.

How to Build a Cancel Flow that Minimizes Chargebacks

Customers often initiate chargebacks out of frustration with unexpected subscription terms or difficulty in cancelling their subscriptions. Here are several reasons this happens.

Launch: Reactivations

The goal of Reactivations is to help you realize more revenue without much effort. You serve a bevy of unique customer segments and your retention efforts should reflect that reality.

The Best Churn Reduction Software Platforms in 2024 (Ranked and Reviewed)

What is the best platform for churn reduction? Find out with this comparative guide.

Jason Fried On Writing, Profitability, AI, and the Most Improbable Thing He’d Like To Do (but Probably Can’t)

Jason is the co-founder and CEO of 37signals (the parent company of Basecamp and HEY). During our talk, we discussed what he learned from his recent sabbatical, his views on writing, the future of AI and its implications for creativity, and more.

Claire Suellentrop on Unlocking Customer-Led Growth in SaaS

Identify who your best customers are and how to reach and resonate with more of them with Claire Suellentrop's Forget the Funnel framework.

Be Prepared: How Higher Credit Card Delinquencies Can Affect Your Business (Fed Research)

Delinquencies are happening more often among households with auto or student loans, and those with higher credit balances.

Write for Conversions, Build a Bigger SaaS: Copywriting Advice From Joanna Wiebe

We discussed the role of AI and copywriting, what you need to be doing to convert more leads into clients with your writing, and the most ridiculous tactics within conversion copywriting that work, but really shouldn't.

Churn Rates for Streaming Services: How Sticky Are Hulu, Disney+, Netflix, and Apple TV+? (Updated Q1 2024)

Streaming services were pioneered by Netflix in 2007, with Hulu launching publicly in 2008. It took until November 2019 for both Disney+ and Apple TV+ to launch. Streaming Service Customers Today, each streaming service has millions of customers: * Hulu has 48.5 million paying subscribers * Netflix has 247.1 million

Launch: Customer Health

Customer Health helps you and your team be more strategic with your time: know when to engage your best customers, predict at-risk revenue, and address problems before they become unrecoverable.

Seven Pieces of Advice From Customer Success Veteran Jay Nathan

Jay is one of the foremost customer success experts in the world and a major thought leaders in the Customer Success space. He'll teach you how how to scale your customer success organization.

Preview: Customer Health, Reactivations, and Precision Payment Retries

Announcing Customer Health, Reactivations, and Precision Payment Retries, all new products coming soon to Churnkey.

How to Predict Churn and Improve Retention

When churn prediction is done well, it can allow your SaaS company to identify at-risk customers and retain them before they churn.

The Benefits of Dunning Offers: Improved Payment Recovery Rates & Reduced Cancellation Risk

“Churn” is an abstraction of something very real and concrete: rejection. That's why we approach every touchpoint in your customer’s journey by remembering that there's a human behind every interaction: someone with a wakeup routine, bills to pay, who has family and friends and emotions.

Churnkey Taps Software Vet Jay Nathan as Strategic Advisor

Addition of Nathan Arrives as Churnkey Surpasses $1 Billion in Protected Subscription Revenue

Launch: Segmented Payment Recovery and Trended Cancel Reasons

Last month, we brought you AI-centric product improvements with a single goal: to help you build a better product. The first—an extension of Insights AI—sorts through your qualitative cancel flow feedback, categorizes, and sources up to 15 of the most useful, relevant, and urgent pieces. And the second—

Churnkey's Best Practices for Customer Retention

A collection of best practices and recommendations for fine-tuning your customer offboarding strategy.

Launch: build better products with our AI

Sharing raw customer feedback with your team is one of the best ways to spark grounded, effective, and satisfying product improvements. Yes, but: sourcing helpful customer feedback can be a full time job in and of itself. You need to vet it, categorize it, and send it to the right

Preview: "Build with AI" writes and rewrites your cancel flows for you

There's nothing worse than a blank text box and a blinking cursor, especially when you're just starting out with cancel flows. That changes with "Build with AI." How "Build with AI" works for creating new cancel flows * Tell Churnkey AI about your

What can be the cause of a churn rate increase in business?

When you’re busy building your SaaS business, it can feel impossible to think about anything outside of development and customer acquisition and troubleshooting and marketing and the hundreds of other things on your plate as an operator. But if you don’t add addressing churn to your to-do list,

Launch: Managed Email-Verified Cancel Flows

Cancel flows are powerful for every type of subscription business, including those that don't have traditional customer account configurations. Think accounts that are verified by something other than a password, or subscriptions that live on no-code platforms. Fall into any of these categories? We've got you

When your product has a soul

It’s your customers who are the ultimate inspiration and your reason for existence. Not your competitors.

Launch: Live Variables unlock even more personalization at scale

Unlocking new ways for you to speak directly and personally to your customers at scale is an enduring project for us here at Churnkey HQ. It’s an essential aspect supporting one of our core philosophies: that cancel flows should always be user-friendly, customer-centric, and as empathetic as possible. * 🖖 This

"Churn" isn't a metric, it's people rejecting you—grow from it

The term churn is dehumanizing. What we’re really talking about when we talk about churn is rejection.

Want to Win Back Customers Who Cancel? Get Personal.

The key to successful winback campaigns is personalization and timing.

How Subscription Pauses and Trial Extensions Increase Retention and Decrease Churn

Increasing customer retention and decreasing churn are essential when it comes to growing your SaaS business. But no matter how many churn-reducing tactics you try (gathering customer feedback, creating effective cancel flows, offering targeted discounts, etc.), there are still going to be those inevitable times when customers hit the cancel

Switch Customers to Different Pricing Tiers to Reduce Churn

There are many tactics you can use to reduce churn in your SaaS business, like offering targeted discounts and implementing effective cancel flows. But one of the simplest and most constructive ways to reduce user churn is by redirecting customers with different needs to more relevant pricing tiers. Providing your

8 Principles to Guide Your SaaS Pricing Strategy

Creating a pricing model that is consistent and easy for customers to understand can help take the friction out of purchasing decisions.

How to Gather and Leverage Customer Feedback to Reduce Churn

Reduce churn by Investing in resources and systems that will help you analyze customer feedback.

Using Personalized, Targeted Discounts to Extend Customer LTV and Increase Loyalty

Research shows that offering a medium-sized discount can increase the average future value of a customer by 20% to 25%.

Why You Need Cancel Flows: Increase Customer Loyalty, Decrease Churn, and Find New Customer Price Points

Cancel flows reduce customer churn, increase customer loyalty, and provide valuable data for what makes customer cancel.

Why Churn Prediction ≠ Churn Reduction, and What To Do Instead

On the inherent shortcomings of churn prediction, and how customer retention can be improved with uplift modeling and dynamic point of cancellation offers.

How to Identify Productive Usage Patterns in Your Product

When it comes to SaaS products, your customers are constantly providing you with an incredibly useful amount of data with regards to your services, products, and overall business. If you know what you’re looking at, that customer data can offer you invaluable insights into your churn rates, product growth,

How to Retain More Customers and Increase LTV by Identifying The Most Valuable Parts of Your Customer’s Lifecycle

SaaS is incredibly unique when it comes to reducing churn and customer retention because, in theory, there’s not a true end to your customer's journey. There’s a ever-evolving customer lifecycle and the lifeblood of your company’s recurring revenue depends on that lifecycle. If you want

Dunning Management: What Is It and Why Should SaaS Companies Care?

Proactively manage customer and revenue churn through a process known as dunning management.

Launch: Cancel Flow A/B Testing

Churnkey’s Cancel Flow is the most modern, adaptable, and easy to use in the subscription industry. A/B tests simplify your decision-making process.

Launch: Cancel Flow Design 2.0

Designed to make the best impression on your behalf and fit cleanly into your design stack.

How To Reduce Customer Churn: Tactics and Strategies for SaaS Leaders

Retention metrics determine company valuations and funding eligibility. So you must ask yourself: how can I reduce customer churn?

What Is a Good Monthly Churn Rate?

How to know if your business experiencing too much churn.

What Is Product-Led Growth & Why Does It Matter?

How to build a product-led growth model to drive usage and customer acquisition.

How to Calculate TAM, SAM, and SOM

How to understand your market size and plan more strategically.

Launch: Explore Every Customer’s Journey with Timelines

Customer Timelines give you a clear rollup of how every customer responds to invoices, cancel flows, and payment recovery efforts.

6 Customer Retention Metrics Required for SaaS Growth

Customer retention focuses on reducing churn and capitalizing on the customers you already have, rather than spending money trying to pull in new customers.

Launch: Block Functionality for Paused and Past-Due Accounts Without Any Dev Time

Pause and Past Due Walls make life easier for both our Cancel Flow and Failed Payment Recovery automated retention products.

Launch: Improve Failed Payment Recovery Rates With Our Intelligent Retries

Churnkey knows when, how, and why a payment will likely succeed. The effect: boosted recovery rates by 4-12%. That's big.

The 4 Best Customer Retention Software Tools

Customer retention software helps businesses keep track of their customers and improve customer retention rates.

Launch: Win Back “Quiet Cancellers” with Dunning Offers

With Dunning Offers, you turn a risky customer segment into a revenue expansion opportunity.

Convert More Free Trials Into Paying Customers With These Novel Strategies

Conversion rates for free-to-paid trials range from 5% to 50%. Here's how to improve those stats.

Launch: Extend Free Trials and Convert More Customers Automatically

Trial extensions are now available as a new offer within every Churnkey cancel flow.

The Easiest Way To Manage Seasonal Churn

How to manage your exposure to seasonal churn.

Understanding Subscription Churn and Why It Matters to Your Business

The types of churn and how you can improve your retention rates.

The Digital Customer Journey: How to Optimize Acquisition and Retention (With Examples)

The key to customer retention lies in managing their digital journey and meeting their needs at every stage of the process.

Launch: Modern dunning for modern companies

We are launching a modern approach to dunning. Everyone gets their first month free. And every business making less than $25K MRR gets it for free, forever.

Using Cohort Analysis To Reduce SaaS Churn

Learn how to understand cohort analysis and use it to improve your subscription metrics.

The SaaS Founder's Guide to Inflation

Why don't software founders adjust pricing more frequently, testing higher price points, or at least peg their monthly rates to inflation?

Launch: Churnkey Stripe App

Integrating the best of Churnkey's dashboard with Stripe's new app marketplace

An in-depth guide to churn prevention

Get proactive about churn prevention with eight proven strategies to keep customers happy.

Launch: Insight AI for Customer Feedback Analysis

We just launched a state-of-the-art machine learning model that looks through every piece of customer feedback for you.

The difference between B2B & B2C churn rates

Key definitions and industry benchmarks when it comes to churn, as well as the difference between B2B, B2C, and prosumer churn rates.

Launch: Fresh Dashboard With Powerful New Metrics

Today, we’re officially launching Churnkey’s new dashboard and introducing a new metric: Boosted Revenue.

How to Measure and Analyze Your SaaS Churn

Understand the four types of SaaS churn, how to calculate each type, and what we believe are the best ways to increase your growth ceiling.

Defining Your SaaS Magic Number & the Best Practices to Improve It

Your SaaS magic number can pull back the curtain on your sales and marketing dollars’ efficiency.

How To Encourage Saas Customers To Pause Their Subscriptions (Instead of Cancelling)

Looking for ways to effectively reduce SaaS churn? Learn how and why you should give users the ability to pause their subscription instead of cancel.

B2B SaaS Retention Guide: Strategies, Examples & Tools to Adopt

Learn all you need to know about automating B2B retention.

B2B SaaS Churn Rate Guide, Benchmarks & How to Improve

Understanding your B2B SaaS churn rate is essential for evaluating marketing effectiveness and improving your bottom line.

Tiered & Volume Pricing Strategy, Models, & Examples

Tiered or volume pricing models can make the difference between a profitable, growing business or a business losing money.

SaaS Reporting Analytics Guide: Metrics, Tools, Examples

Our top SaaS metrics that will help you run your business most effectively.

Gross Retention Vs. Net Retention Vs. Logo Retention: What They Are & How to Optimize Them

Learn how to properly track these important SaaS Metrics and better understand what they mean for your business.

Top 23 Saas Blogs In Product, Marketing And Sales To Follow

If you’re a SaaS founder, a product manager, or a marketer searching for the best SaaS blogs to follow in 2022, look no further.

6 SaaS Analytics Questions You Should Always Ask

The top six questions you should be asking about your SaaS analytics.

We’ve Joined The TinySeed Accelerator Fall 2021 Batch (TinySeed F21)

We’re a part of the Fall 2021 Batch alongside other great companies.

Launch: Customer Segmentation for Targeted Cancel Flows

Target specific customers and serve up unique cancel flows for each of them.

How 12 Big Tech Companies Save Millions of Dollars With Cancellation Flows

We've documented where "Big Tech" players are way ahead of the industry with their use of cancel flows.

Retention Metrics to Reduce Churn and Win Back Customers

Understanding these retention metrics is critical for long-term business planning and growth.

Our Favorite Customer Retention Tools

Save time and prevent your customers' needs from going unnoticed.

Churn Analysis: From Measurement to Prevention

If you're struggling to analyze churn, we’ll share what we've learned over almost a decade of running SaaS companies.

Wavve Has Been Acquired By Calm Capital

Our first bootstrapped SaaS company has been acquired. Here is why we sold and how it all happened.

How Churn Affects SaaS Company Valuations

Whether you are preparing to sell your SaaS company or want to know its worth, churn rate carries significant weight in your company’s valuation.

Churnkey Springtime Product Updates

This month we released free SaaS churn tools, new dashboard reporting tools, and an update on how paused customers are handled. Read up for more info.

When Should I Start Focusing On SaaS Churn?

As a SaaS founder, when should you focus on churn? The short answer is that it's never too late. Here is how to get started evaluating and reducing SaaS churn.

The Best Communities For SaaS Founders

Communities where founders exchange ideas, obtain feedback, and learn from one another.

How To Collect Insights From Cancelling SaaS Users

Learn the best ways to collect meaningful insights on why users cancel their subscriptions from your SaaS tool.

34 Podcasts for SaaS Founders

The best podcasts that tackle different topics around building SaaS products.

A Primer on Fighting Churn for SaaS Founders

Tips for creating an effective customer retention strategy and ensuring efficient customer success management within your team.

How to Properly Cold Email Prospects as a SaaS Founder

Most cold emailing is painful to read... but it doesn't have to be that way. Here are my thoughts on approaching cold email the right way.

What's New at Churnkey | February

Churnkey February Update 🔑 | Updated Customer Statistics, New Dashboard Features, and Session Recordings

How To Write Copy That Helps Cut Churn

It’s often overlooked how intertwined copywriting is with the major functions of a SaaS business. This is no exception when it comes to churn.

What's a Normal Churn Rate in SaaS?

Experienced SaaS founders try to answer an age-old question. Is my churn rate high?

4 Effective Marketing Channels For New SaaS Founders & Indie Hackers

Learn the basics behind the marketing strategies SaaS founders use to find initial distribution.

Meet The Investors That Back or Acquire Bootstrapped and Indie SaaS Companies

While VC’s focus on 10x’ing their position as quickly as possible, these investors focus on holding long-term positions in bootstrapped and indie companies.

How Wavve Cut Churn by 2% Over Two Months With Better Cancellation Flows

How Wavve, a high-volume SaaS company in the podcasting space, cut churn with better cancellation flows.s

Using Freemium to Fuel SaaS Growth

Is freemium the right pricing model for your SaaS business? Review the Pros & Cons behind using Freemium to Grow SaaS Revenue.

4 Types of Churn and How to Prevent Them

A discussion of customer churn, revenue churn, voluntary churn, involuntary churn. Learn about each type of churn and why they are important.

Retention is the Most Important Revenue Growth Metric

Why high customer churn is the biggest threat to SaaS businesses.

What a proper offboarding cancelation flow should look like for a SaaS in 2020

How to properly walk users that are canceling through the process (and how to save them).

Introducing Churnkey

If you want to reliably reduce customer churn, you’re going to need a scientific, data-driven approach.