Launch: Churn Metrics To Track and Improve Churn
You can’t improve what you don’t measure—and that’s especially true for retention. At Churnkey, we know retention is the lifeblood of every subscription business, which is why we’re excited to launch Churn Metrics. 🎉
With Churn Metrics, you’ll instantly access insights like churn rate, voluntary vs. involuntary churn, cake charts, cohort analyses, and gross and net churn. All in one fast, intuitive dashboard. Just connect your subscription billing platform to see where your churn stands over the last 30 days
Inspect Churn Metrics Granularly
Not all churn is the same. Churnkey will uncover churn metrics that other tools don’t surface. This granular view will help you tackle churn in a more targeted way.
Revenue vs. Logo Churn:
Customer shows how many customers you're losing, while revenue churn reveals how much money you're losing. This distinction matters because losing many small customers might not hurt your bottom line as much as losing a few high-paying ones.
Involuntary vs. Voluntary Churn:
Churn Metrics breaks down whether your customers are leaving by choice (voluntary) or due to payment issues (involuntary). By understanding the difference between voluntary and involuntary churn, you can develop targeted strategies to address each type.
Visualize Retention with Cohort and Cake Charts
As a business matures, as much as 50-80% of revenue should come from existing accounts, meaning churn and expansion should be #1 focus.
The cohort retention chart tracks how customer segments retain over a 12-month period, giving you a detailed, month-by-month view of churn trends.
The cake chart offers a layered visualization of how much revenue each cohort is contributing over time, making it easy to compare performance by year. Both of these charts show how effectively your retention strategies fare.
Why Churn Is The Silent Killer
Let’s take a look at an example comparing two competitors — Apple Corp and Banana Corp. Even though Banana acquires twice as many customers as Apple does, Banana still loses due to a slightly lower retention rate.
| New Users Per Month | Monthly Retention Rate | MAU after 3 years | |
|---|---|---|---|
| Apple | 1M | 85% | 6.6M |
| Banana | 2M (double!) | 65% (just 20% less) | 5.7M |
Every subscription business should have access to powerful retention insights. That’s why we’re offering Retention Metrics completely free.
Access Your Churn Metrics for Free—No Engineering Required
Just connect your subscription billing platform, and you’ll instantly unlock a wealth of retention data. With SOC-2 compliance and robust security measures, your data remains fully protected.
Already a Churnkey customer? Just send us a message, and we'll set you up with Churn Metrics.
