Launch: Billing Contacts API, Payment Recovery campaign previews, and more
If your product supports multiple seats or roles, payment recovery campaigns can get tricky. Who's the right person to contact? Should you loop in multiple people? How does that even work? With our Billing Contacts API, we'll solve this for you.
We recently launched a series of improvements to Payment Recovery and Reactivation campaigns.
New: Billing Contacts API
When you're relying on outreach campaigns to recover failed payments—most often to circumvent hard card decline codes—routing the right message to the right person on a team account can be a difficult problem to solve. Most often, it's not appropriate or desirable to contact everyone who's subscribed to a team account. So what do you do?
Enter our new Billing Contacts API. If your product supports multiple seats or roles, you can push account metadata to us and indicate which ones are account owners, billing admins, workspace operators, or whatever indicator of payment authority you track.
Then, we can target these billing contacts for you within our outreach campaigns. With this new capability, you'll always be speaking directly to the contacts responsible for handling billing for their team.
We're already seeing greater payment recovery results among our customers who have team-based accounts.
New: Preview Payment Recovery & Reactivation Campaigns; generate Recovery links inline
This release addresses two longstanding customer requests: can you show me exactly what my customers will see in their Payment Recovery and Reactivations flows?
The answer to both is now: yes!
For both Payment Recovery and Reactivations, you can now generate flows for each type of campaign. We'll then take you into the relevant flow so you can experience it for yourself.
New: One-Time Reactivation Campaigns unlocked for everyone
Just in time for Black Friday, we've enabled One-Time Campaigns for everyone with access to Reactivations. It's so easy to win back past customers with our powerful targeting and seamless offer acceptance flows.
Target cancellation reason, price point, plan, sentiment, and so much more.
How to get started
Our mission is to help you find all the little optimizations in your business that can generate more revenue. So if you're keen to take our new releases out for a spin, we're more than happy to show you what we can do. Choose a time below that works for you.
