Launch: Reactivations, Reimagined

Reactivations are an essential part of any comprehensive retention strategy. Winning back customers you lost—whether due to cancellation or a failed payment—is one of the most efficient ways to grow revenue and make your customer base more durable.

As a reminder, Churnkey Reactivations can win back up to 34% of your former customers with recurring, personalized, and targeted campaigns. It's nearly effortless to create, send, and track automated reactivation efforts using branded emails and our one-click magic links.

A New Way to Use Reactivation Campaigns

But you don't always want to run Reactivation campaigns in the background. Sometimes, you want them to be loud, timely, opportunistic, and/or extremely targeted.

From our research, one of the most effective win-back campaigns to run for PLG SaaS companies is when you're launching a new feature. Chances are good that previous customers requested to accomplish something similar with your product in the past. Now, what if you targeted cancellations due to this missing feature? Even better, what if you could filter out customers who expressed negative sentiment towards your company?

Or, to switch gears, maybe you run a car wash membership program. You have a whole batch of customers who cancelled their memberships over the winter. Pollen season is approaching, and you know that your customers can't stand it when their cars are caked in the yellow stuff. But people are busy and Spring will catch up before they know it.

With Churnkey, creating, sending, and tracking the success of both of these example campaigns takes just a few clicks.

Since our previous Reactivations release was designed to be an always-on, always-running-in-the-background customer win-back machine, running a one-off campaign would be difficult to pull off. You'd have had to rely on external email apps to get it done. Worse, acceptance rates would be lower because you wouldn't be able to offer one-tap reactivations via magic link.

And then there's the issue of performance: how would you even know how successful a campaign was? Everything from targeting to attribution would be so difficult to piece together, it wouldn't even be worth it.

Introducing "One-Time Campaigns"

That's why we're happy to expand Reactivations' campaign capabilities into what we're calling One-Time Campaigns.

A One-Time Campaign starts sending at a pre-defined date and is synced with your customers' local timezone. A campaign can include multiple emails, each with their own sender data (to maximize deliverability), spaced out over a period of two months. Even better, each message within your campaign can include discrete offers—so it's easy to test receptiveness to different price points and deals.

Here are some ways you can leverage our new capability for the unique needs of your business and customer base:

• You fixed a technical problem that caused a whole batch of customers to cancel, and want to update them about the change while offering a discount to return.
• You launch a Happy New Year campaign to former customers with a message that drops precisely on January 1st at midnight (each customer will get the email at the appropriate time, right at the New Year, depending on their time zone).
• You've got a cohort of free trials who never activated, but they fit your ICP. They just got stuck somewhere in the activation flow that you've since improved. It's easy to deliver a win-back campaign to these potential customers with just a few clicks.
• You want to target customers who cancelled for specific reasons, within a specific time period, and left feedback with a positive sentiment. Now, it's effortless to spin up a new campaign and speak to the experiences had by unique segments of your customer base.

Simple Workflow, Powerful Capabilities

I could go on and on, but I'm sure you understand by now the potential that One-Time Reactivation Campaigns hold, especially since your current workflow might look quite different. You can avoid the scenario where every event is sent separately and manually, unsubscribing customers requires custom code, and the whole process needs dedicated staff to manage.

That's why our new Reactivations release is so exciting: it blends billing, revenue tracking, channel marketing, and a customer-centric flow that optimizes conversion while building trust.

Learn More About Churnkey Reactivations

Our mission is to help you find all the little optimizations in your business that can generate more revenue. So if you're keen to take Reactivations out for a spin, we're more than happy to show you what we can do.

Let’s Talk! | Churnkey

With Churnkey, supercharge customer retention and optimize your company’s growth.

Get a Demo