Blog
The Churnkey blog
Retention research, product launches, and customer interviews from the team building Churnkey.
Product Releases
Becoming retention infrastructure: MCP, open source SDK, and hosted Cancel Flows
Churnkey is becoming the layer powering retention wherever it happens. Introducing our MCP server, open-source cancel flow SDK, and Hosted Cancel Flows.
Car Wash Membership Retention
14 tactics to reduce car wash membership churn (with real data)
Car wash churn looks like one problem. The data suggests it's actually two, with very different fixes for each. This guide covers 14 tactics and 30 data points on what's actually working.
Articles
How to avoid losing customers to your competitors
Most subscription businesses don't lose customers to competitors overnight; they lose them through accumulated friction, missed value signals, and the silence that follows a support ticket that never got a real answer.
Articles
The difference between B2B & B2C churn rates
Key definitions and industry benchmarks when it comes to churn, as well as the difference between B2B, B2C, and prosumer churn rates.
Articles
How to calculate TAM, SAM, and SOM
In order to understand your market size and equip yourself with accurate figures, you have to know how to calculate your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).
Articles
Unit economics in SaaS: metrics, levers, and growth
Unit economics determines whether acquiring a new SaaS customer builds enterprise value or destroys it. This guide breaks down the metrics, the levers, and the growth stage where each one has the highest impact on your LTV:CAC ratio.
Articles
Complete guide to customer retention: keeping your clients
Most SaaS companies approach retention as damage control, something you think about after growth stalls, but the companies that scale sustainably built a retention system before they needed one.
Retention
Gross retention vs. net retention vs. logo retention: what they are & how to optimize them
Learn how to properly track these important SaaS Metrics and better understand what they mean for your business.
Product Releases
Launch: Cancel Flow follow-up questions
Churnkey's Cancel Flow surveys now support single choice, multiple choice, and hybrid follow-up questions. Turn freeform cancellation feedback into structured data you can act on.
Articles
Customer acquisition vs. retention: cost comparison guide
Acquiring customers costs more than retention. Learn when to prioritize each strategy and how to optimize your budget allocation.
Churnkey Lab
How do retention dynamics evolve on the path to $100M ARR?
We tested where conventional wisdom holds and where it breaks as companies scale, using data from Churnkey.
Articles
How to identify the early signs of churn?
Discover the early signs of customer churn that most subscription businesses miss. Detect at-risk customers before they cancel.
Product Releases
Launch: the next generation of Cancel Flow A/B testing
With Cancel Flow A/B Testing 2.0, you get deep statistical rigor, documented decisions, and extensive LTV tracking.
Articles
Churn rates for streaming services: latest market analysis
Compare streaming service churn rates across Netflix, Hulu, Disney+, and more. Updated 2025 benchmarks and insights on subscriber retention.
Articles
How do you reduce churn in an AI business?
Standard SaaS retention tactics don't work for AI products. Discover why AI churn is different and get proven strategies to reduce churn.
Articles
What is voluntary churn: the foundation
Most SaaS churn happens because customers choose to leave. Understand voluntary churn, why decisions happen, and how to stop the pattern.
Articles
What are the normal and good churn rates for SaaS?
Experienced SaaS founders try to answer an age-old question. Is my churn rate high?
Churnkey Lab
Involuntary churn benchmarks and tactical advice
This report combines data from Stripe with Churnkey's retention suite to bring you the most comprehensive churn insights on involuntary churn.
Churnkey Lab
Voluntary churn benchmarks and tactical advice
This report combines data from Stripe with Churnkey's retention suite to bring you the most comprehensive churn insights on voluntary churn.
Product Releases
Coming October 1: “intelligence,” our new line of breakthrough retention products
Announcing Churnkey Intelligence, a new line of AI products trained on over 700 million tracked billing events and nearly $550 million in additional LTV retained for our customers.
Product Releases
Launch: A/B testing for Payment Recovery campaigns
You can now run A/B tests across email and SMS Payment Recovery campaigns, with full control over copy, timing, subject lines, retry logic, incentives—you name it.
Churnkey Lab
Discounts don’t devalue your brand (when done right)
Customers who accept a discount stay 5.1 months longer on average. 11% remain subscribers over a year later, even after the discount expires. Churnkey helps you create the most effective cancellation flow.
Churnkey Lab
The complete guide to seasonality: we analyzed $2 billion and millions of subscriptions
Data reveals a clear pattern: July has the highest churn rates across SaaS companies. This means people actively go to the cancel button, even though some may change their mind later.
News
U.S. appeals court blocks FTC’s ‘click-to-cancel’ rule for recurring subscriptions
U.S. Court of Appeals struck down the rule entirely, just days before it was scheduled to take full effect on July 14. Now that the FTC isn’t making a large, sweeping ruling, laws will go into the hands of individual states.
