Launch: A/B testing for Payment Recovery campaigns
You can now run A/B tests across email and SMS Payment Recovery campaigns, with full control over copy, timing, subject lines, retry logic, incentives—you name it.
Your Payment Recovery campaigns just got smarter.
We're excited to roll out A/B testing for email and SMS Recovery campaigns, giving you the same powerful optimization tools you've already been using to improve Cancel Flows.
With this launch, you can finally test your way to higher recovery rates. Refine your messaging, adjust your timing, offer incentives, and see what actually works. It's the easiest, fastest way to unlock more retained revenue from customers who were at risk of involuntary churn.
Why this matters
Until now, optimizing Payment Recovery messaging has involved a lot of intuition, guesswork, and hope. You could edit campaigns, but without clear answers on what was working and what wasn't, there was always a ceiling on how much you could improve. That changes today.
Even a modest 2% boost in recovery rates can translate into tens or hundreds of thousands of dollars in monthly retained revenue. A/B testing gives you a structured path to find those gains.
How it works
If you've A/B tested Cancel Flows, you'll feel right at home.
You can now run A/B tests across segmented Payment Recovery Campaigns, with full control over copy, timing, subject lines, retry logic, incentives—you name it. The end-user experience is seamless, and results are tracked automatically.
Set up variations, launch your test, and watch the data roll in. Then double down on what's working.
Start testing today
This launch opens the door to true optimization for Payment Recovery campaigns. No more best guesses. No more hoping a message works.
Now, you can run experiments, learn what drives more successful recoveries, and scale the results across your customer base.
Sign in now and start testing your way to higher recovery rates, or have a chat with us to learn more.
