Nick Fogle
Nick Fogle
Nick is a co-founder and CEO of Churnkey. Engineer turned founder, he has helped thousands of subscription companies fight churn.
News
U.S. appeals court blocks FTC’s ‘click-to-cancel’ rule for recurring subscriptions
U.S. Court of Appeals struck down the rule entirely, just days before it was scheduled to take full effect on July 14. Now that the FTC isn’t making a large, sweeping ruling, laws will go into the hands of individual states.
Product Releases
Launch: Feedback AI v2 is now live for all
You already know that collecting feedback during the cancellation process is one of the most valuable things you can do. It's direct from the customer, tells you exactly why they're thinking of leaving, and provides priceless insights you can use to improve your product, service, and ultimately, your
Articles
Fresh insights from the Bay: Churnkey's takeaways from Stripe Sessions 2025
Five of us from the Churnkey team spent Stripe Sessions 2025 in San Francisco, deep in payments, product, and innovation. Here is what we took away.
Articles
Churnkey is headed to Stripe Sessions 2025
The Churnkey team is attending and sponsoring Stripe Sessions 2025. Here is where to find us, and what we are hoping to learn.
Compliance
New York subscription cancellation law
New York’s Automatic Renewal Law (ARL) requires subscription-based businesses to present transparent terms, secure affirmative consent, and provide hassle-free cancellation options.
Compliance
California subscription cancellation law
California's subscription cancellation law could have a massive impact on your business. This article explains the auto renewal law and has a compliance checklist
Articles
Chargebacks: why they’re dangerous & how to prevent them
Every $1 lost to fraud costs merchants $3.35. The average chargeback win rate is 30%. Learn the types of chargebacks and what you can do to prevent them.
News
The end of the FTC's 'click-to-cancel' rule: what SaaS companies need to know now
The rule requires businesses to make it just as easy for consumers to cancel a subscription as it was to sign up. This means no more forcing customers to jump through hoops, interact with representatives, or dig through dark UX patterns to cancel a service.
News
Understanding the FTC's new negative option rule and its impact on free trials
One of the most important clarifications in the updated rule is that negative option features don’t always start with an actual purchase — free trials are a key example.
News
A simple FTC compliance checklist
This checklist is designed to guide you through the key steps needed to stay compliant with the FTC’s Click to Cancel ruling.
Articles
Join Churnkey at Pendomonium 2024: connect, learn, and reduce churn like a pro
Churnkey is sponsoring Pendomonium 2024 in Raleigh, NC from October 7-9, where we will meet product managers and SaaS founders working on churn.
Articles
Churnkey achieves SOC-2 certification: a milestone in data security
At Churnkey, security has always been at the forefront of our mission. We are excited to announce that we have achieved SOC-2 Certification in addition to GDPR compliance.
News
From the CEO: Churnkey raises $1.5M in growth equity
Churnkey raises $1.5m in growth equity to further accelerate its retention automation platform for high-volume subscription companies.
Guides
How to build a Cancel Flow that minimizes chargebacks
Customers often initiate chargebacks out of frustration with unexpected subscription terms or difficulty in cancelling their subscriptions. Here are several reasons this happens.
News
Churnkey taps software vet Jay Nathan as strategic advisor
Addition of Nathan Arrives as Churnkey Surpasses $1 Billion in Protected Subscription Revenue
Guides
Churnkey's best practices for customer retention
A collection of best practices and recommendations for fine-tuning your customer offboarding strategy.
Articles
8 principles to guide your SaaS pricing strategy
Creating a pricing model that is consistent and easy for customers to understand can help take the friction out of purchasing decisions.
Articles
Why you need Cancel Flows: increase customer loyalty, decrease churn, and find new customer price points
Cancel flows reduce customer churn, increase customer loyalty, and provide valuable data for what makes customer cancel.
Articles
Using personalized, targeted discounts to extend customer LTV and increase loyalty
Research shows that offering a medium-sized discount can increase the average future value of a customer by 20% to 25%.
Guides
How to gather and leverage customer feedback to reduce churn
Reduce churn by Investing in resources and systems that will help you analyze customer feedback.
Deep Dive
Why churn prediction ≠ churn reduction, and what to do instead
On the inherent shortcomings of churn prediction, and how customer retention can be improved with uplift modeling and dynamic point of cancellation offers.
Articles
How to identify productive usage patterns in your product
When it comes to SaaS products, your customers are constantly providing you with an incredibly useful amount of data with regards to your services, products, and overall business. If you know what you’re looking at, that customer data can offer you invaluable insights into your churn rates, product growth,
Articles
How to retain more customers and increase LTV by identifying the most valuable parts of your customer’s lifecycle
SaaS is incredibly unique when it comes to reducing churn and customer retention because, in theory, there’s not a true end to your customer's journey. There’s a ever-evolving customer lifecycle and the lifeblood of your company’s recurring revenue depends on that lifecycle. If you want
Articles
Dunning management: what is it and why should SaaS companies care?
To ensure long-term success and consistent revenue growth, SaaS companies need to proactively manage customer accounts through a process known as dunning management. This method automates the collections process so you can avoid involuntary churn from customers with late, failed, or missing payments.
Articles
How to reduce customer churn: tactics and strategies for SaaS leaders
As investors continue to look toward retention metrics to determine company valuations and funding eligibility, SaaS leaders must ask themselves: how can I reduce customer churn?
Articles
What is a good monthly churn rate?
Churn is inevitable in SaaS. And it wreaks havoc on your company’s bottom line. Whenever a customer leaves, downgrades, or allows their subscription to lapse, it affects your business’ growth. But since a certain amount of churn is inevitable, it can be hard to assess: is your business experiencing too much churn?
Articles
What is product-led growth & why does it matter?
A product-led growth model allows product usage to drive customer acquisition. These products typically grow through word-of-mouth, not traditional marketing or sales channels. Companies using a PLG model leverage their products to create a pipeline of active users.
Articles
6 customer retention metrics required for SaaS growth
Customer retention focuses on reducing churn and capitalizing on the customers you already have, rather than spending money trying to pull in new customers.
Articles
The easiest way to manage seasonal churn
Where regular customer churn is usually caused by poor onboarding, weak relationships with customers, and poor customer service, seasonal churn is affected by external events based on the time of year. Here are ways to manage your SaaS exposure to seasonal churn.
Guides
The SaaS founder's guide to inflation
Why don't software founders adjust pricing more frequently, testing higher price points, or at least peg their monthly rates to inflation?
Product Releases
Launch: Churnkey Stripe app
Integrating the best of Churnkey's dashboard with Stripe's new app marketplace
Product Releases
Launch: insight AI for customer feedback analysis
Churnkey launches a neural net to synthesize freeform customer feedback and help companies boost customer retention.
Tips
How to encourage SaaS customers to pause their subscriptions (instead of cancelling)
Looking for ways to effectively reduce SaaS churn? Learn how and why you should give users the ability to pause their subscription instead of cancel.
News
We’ve joined the TinySeed accelerator fall 2021 batch
Churnkey has joined the TinySeed startup accelerator as part of the Fall 2021 batch, alongside Keeping, Tonomo, Trendful, and Suggestion Ox.
News
Wavve has been acquired by Calm Capital
Our first bootstrapped SaaS company has been acquired. Here is why we sold and how it all happened.
Product Releases
Churnkey springtime product updates
This month we released free SaaS churn tools, new dashboard reporting tools, and an update on how paused customers are handled. Read up for more info.
News
What's new at Churnkey | February
Churnkey February Update 🔑 | Updated Customer Statistics, New Dashboard Features, and Session Recordings
Guides
4 types of churn and how to prevent them
A discussion of customer churn, revenue churn, voluntary churn, involuntary churn. Learn about each type of churn and why they are important.
Retention
Retention is the most important revenue growth metric
Why high customer churn is the biggest threat to SaaS businesses.
Articles
What a proper offboarding cancelation flow should look like for a SaaS in 2020
How to properly walk users that are canceling through the process (and how to save them).
News
Introducing Churnkey
If you want to reliably reduce customer churn, you’re going to need a scientific, data-driven approach.