Baird Hall
Baird Hall
Baird is a co-founder of Churnkey, where he leads growth. He has spent a decade building and scaling subscription businesses.
Pricing
Overpricing: how to tell if your price is too high, and what to do about it
Overpricing is charging more than your product is worth to the buyer. It is not the same as a premium price, and the difference is measurable. Here is how to find your ceiling and stay under it.
Pricing
Captive product pricing: the truth about razor-and-blades
Sell the device cheap, then earn on everything it needs to keep running. Here is how captive product pricing works, and why its most famous story is only half true.
Pricing
Flat-rate pricing: one price for everyone (and when it works)
One price, every feature, any size of customer. It is simple to sell, and many products outgrow it.
Pricing
Discount pricing: 3 types, risks, and smarter alternatives
Discount pricing moves sales quickly, but it can also train customers to expect a lower price.
Pricing
Premium pricing strategy: what it is and when it works for SaaS
A guide to premium pricing strategy for SaaS: what it is, the trade-offs, when it works, real examples, and how to hold a premium price while keeping the customers it wins.
Pricing
Price bundling strategy: why bundling sells more
Price bundling combines products into one price so buyers see more value and buy more. It works when every item in the bundle earns its place, and when you can keep the customers it wins.
Compliance
How to comply with British Columbia's 2026 subscription rules (BPCPA)
New rules take effect August 1, 2026. Here is what British Columbia now requires for subscription renewals and cancellation.
Compliance
Canada subscription cancellation law: auto-renewal rules by province
What Ontario, Quebec, British Columbia, and federal law require for subscription cancellation, and how to keep one cancel flow compliant across all of them.
Compliance
Colorado's Automatic Renewal Law: a subscription cancellation guide
Colorado now requires a one-step online cancel and renewal reminders. Here is what the law asks for and how to comply.
Compliance
DMCCA subscription rules: a UK cancellation compliance guide
The UK's new subscription rules bring cooling-off rights, reminders, and easy exit. Here is what changes and how to get your cancel flow ready.
Compliance
The EU Consumer Rights Directive: a subscription cancellation guide (including the new cancel button rule)
What the directive requires for online cancellation, the new EU cancel button that applies from June 2026, and how to stay compliant without giving up on retention.
Compliance
Massachusetts's automatic renewal rules (940 CMR 38.00): a cancellation guide
Massachusetts regulates auto-renewals through an Attorney General rule that took effect in 2025. Here is what it requires.
Compliance
Minnesota's Automatic Renewal Law: a subscription cancellation guide
Minnesota's law took effect in 2025 and restricts the save offers you can show during cancellation. Here is what it requires.
Compliance
Ontario's Consumer Protection Act, 2023: what it means for subscription cancellation
Ontario is overhauling its consumer law with new consent and cancellation rules for subscriptions. Here is what changes and how to prepare.
Compliance
Quebec's Consumer Protection Act: subscription cancellation rules (and Bill 10)
Quebec has Canada's strictest subscription rules, and Bill 10 is about to make them stricter. Here is what to do about it.
Payment Recovery
12 tactics to reduce involuntary churn (data from 5.4M failed payments)
A playbook to recover failed payments, without touching your product or pricing.
Compliance
France's 3-click cancellation law (résiliation en 3 clics): a compliance guide for subscription businesses
What the résiliation en 3 clics rule requires, who it applies to, and how to build a cancel flow that stays compliant without giving up on retention.
Compliance
US state automatic renewal laws: a subscription cancellation guide by state
California, New York, Colorado, Minnesota, Virginia, and Massachusetts each set their own auto-renewal rules. Here is what they require and how to keep one cancel flow compliant.
Compliance
Virginia's Automatic Renewal Law: a subscription cancellation guide
Virginia's 2026 amendments add an online cancel button and require cancelling to be as easy as signing up. Here is what changes.
Retention
14 tactics to reduce subscription churn (data from 200M subscriptions)
Fourteen data-backed tactics to reduce subscription churn, covering both voluntary cancellations and involuntary payment failures, with benchmarks from 25M+ subscriptions.
Retention
What Is a Reactivation Campaign and How You Can Implement One (With Examples)
Most SaaS teams treat churned subscribers as a closed chapter, but a cancelled account is not a lost customer, it's a customer who left for a specific, recoverable reason that a well-built reactivation campaign can directly address.
Retention
How to Leverage Customer Feedback to Fuel Product-Led Growth
Product-Led Growth (PLG) companies enjoy a unique advantage: their product itself drives customer acquisition, retention, and expansion. However, this model comes with the challenge of managing a high volume of users and the feedback they provide. Effectively leveraging this feedback is crucial for refining products, improving user experiences, and
Retention
Customer Retention Management for SaaS
Discover effective customer retention management strategies for SaaS companies. Learn how to reduce churn, enhance customer loyalty, and boost revenue with actionable insights and best practices.
Retention
5 Essential PLG Metrics to Measure for Growth & Retention
Unlock growth with these 5 essential Product-Led Growth metrics. Learn how PLG SaaS companies measure user engagement, retention, and more while diving into data-driven insights for sustainable success.
Retention
Time to Value: The Overlooked Metric in Product-Led Growth Strategies
Unlock the power of time-to-value (TTV) in your Product-Led SaaS product. Learn how to accelerate user adoption, improve retention, and drive growth by focusing on TTV.
Retention
How Product-Led SaaS Companies Can Retain More Self-Serve Subscribers
Retaining self-serve customers is a challenge. Let’s explore some key retention automation strategies that can help PLG SaaS companies reduce churn and retain more self-serve customers.
Retention
How to Use Trial Extensions to Convert More Trialing Users
Learn how to use trial extensions to optimize trial conversion rates for Product-Led Growth SaaS Companies. In this post, we explore strategies, trial types, and tactics to convert more trialing users into paying customers.
Retention
A Guide to Net Revenue Retention for Subscription & SaaS Companies
If you’re in the SaaS industry, then you probably already have some idea of the pivotal role net revenue retention (NRR) plays in the success and sustainability of your business. NRR is a key metric for SaaS companies that helps give you a better sense for the strength of
Payment Recovery
How To Fix Failed Payments if You're Using Stripe
Struggling with failed payments in Stripe? Here is a full guide on how to deal with and recover failed payments while using Stripe. Understand the most common card failure codes and how to fix them.
Metrics
State of Retention Report Webinar
Churnkey partnered with Saas.Group and Usersnap on an annual retention report which helps subscription companies make sense of industry trends and changes. Watch the Webinar here.
Retention
A Churn Reduction Guide For Stripe
Unlock the secrets to reducing churn with Churnkey’s expert strategies for Stripe. Learn how personalized cancellation flows can transform your SaaS business.