Baird Hall
Baird Hall
Baird is a co-founder of Churnkey, where he leads growth. He has spent a decade building and scaling subscription businesses.
Pricing
Psychological pricing: 8 tactics, real examples, and the trust line
Psychological pricing shapes how a price feels as much as what it costs. Here are the eight tactics, the science behind them, real pricing-page examples, and the line where they start costing you trust and customers.
Pricing
Cost-plus pricing: what it is, when it works, and when it costs you customers
Cost-plus pricing adds a markup to your unit cost to set a price. Here is the formula, where it works, and why it quietly mis-prices subscriptions and drives churn.
Pricing
Price skimming: 5 real examples, the risks, and how to lower a price safely
Apple charged its first iPhone buyers $200 more than everyone else, then apologized. Here is how price skimming works, when it makes sense, and how to lower a launch price without losing the customers who paid it.
Pricing
Product line pricing: how to build tiers that sell and stay
Product line pricing sets a deliberate price for each plan in a line, so one lineup sells to the bargain buyer and the power user at once. Here is how to design tiers that work, and keep the customers they win.
Pricing
Product pricing: how to set a price customers keep paying
A practical guide to product pricing: the main strategies and models, how to choose one, how to calculate a price, and how to set a number your customers keep paying instead of churning.
Pricing
Overpricing: how to tell if your price is too high, and what to do about it
Overpricing is charging more than your product is worth to the buyer. It is not the same as a premium price, and the difference is measurable. Here is how to find your ceiling and stay under it.
Pricing
Captive product pricing: the truth about razor-and-blades
Sell the device cheap, then earn on everything it needs to keep running. Here is how captive product pricing works, and why its most famous story is only half true.
Pricing
Flat-rate pricing: one price for everyone (and when it works)
One price, every feature, any size of customer. It is simple to sell, and many products outgrow it.
Pricing
Discount pricing: 3 types, risks, and smarter alternatives
Discount pricing moves sales quickly, but it can also train customers to expect a lower price.
Pricing
Premium pricing strategy: what it is and when it works for SaaS
A guide to premium pricing strategy for SaaS: what it is, the trade-offs, when it works, real examples, and how to hold a premium price while keeping the customers it wins.
Pricing
Price bundling strategy: why bundling sells more
Price bundling combines products into one price so buyers see more value and buy more. It works when every item in the bundle earns its place, and when you can keep the customers it wins.
Compliance
How to comply with British Columbia's 2026 subscription rules (BPCPA)
New rules take effect August 1, 2026. Here is what British Columbia now requires for subscription renewals and cancellation.
Compliance
Canada subscription cancellation law: auto-renewal rules by province
What Ontario, Quebec, British Columbia, and federal law require for subscription cancellation, and how to keep one cancel flow compliant across all of them.
Compliance
Colorado's automatic renewal law: a subscription cancellation guide
Colorado now requires a one-step online cancel and renewal reminders. Here is what the law asks for and how to comply.
Compliance
DMCCA subscription rules: a UK cancellation compliance guide
The UK's new subscription rules bring cooling-off rights, reminders, and easy exit. Here is what changes and how to get your cancel flow ready.
Compliance
The EU consumer rights directive: a subscription cancellation guide (including the new cancel button rule)
What the directive requires for online cancellation, the new EU cancel button that applies from June 2026, and how to stay compliant without giving up on retention.
Compliance
Massachusetts's automatic renewal rules (940 CMR 38.00): a cancellation guide
Massachusetts regulates auto-renewals through an Attorney General rule that took effect in 2025. Here is what it requires.
Compliance
Minnesota's automatic renewal law: a subscription cancellation guide
Minnesota's law took effect in 2025 and restricts the save offers you can show during cancellation. Here is what it requires.
Compliance
Ontario's consumer protection act, 2023: what it means for subscription cancellation
Ontario is overhauling its consumer law with new consent and cancellation rules for subscriptions. Here is what changes and how to prepare.
Compliance
Quebec's consumer protection act: subscription cancellation rules (and Bill 10)
Quebec has Canada's strictest subscription rules, and Bill 10 is about to make them stricter. Here is what to do about it.
Payment Recovery
12 tactics to reduce involuntary churn (data from 5.4M failed payments)
A playbook to recover failed payments, without touching your product or pricing.
Compliance
France's 3-click cancellation law (résiliation en 3 clics): a compliance guide for subscription businesses
What the résiliation en 3 clics rule requires, who it applies to, and how to build a cancel flow that stays compliant without giving up on retention.
Compliance
US state automatic renewal laws: a subscription cancellation guide by state
California, New York, Colorado, Minnesota, Virginia, and Massachusetts each set their own auto-renewal rules. Here is what they require and how to keep one cancel flow compliant.
Compliance
Virginia's automatic renewal law: a subscription cancellation guide
Virginia's 2026 amendments add an online cancel button and require cancelling to be as easy as signing up. Here is what changes.
Retention
14 tactics to reduce subscription churn (data from 200M subscriptions)
Fourteen data-backed tactics to reduce subscription churn, covering both voluntary cancellations and involuntary payment failures, with benchmarks from 25M+ subscriptions.
Articles
How to avoid losing customers to your competitors
Most subscription businesses don't lose customers to competitors overnight; they lose them through accumulated friction, missed value signals, and the silence that follows a support ticket that never got a real answer.
Articles
The difference between B2B & B2C churn rates
Key definitions and industry benchmarks when it comes to churn, as well as the difference between B2B, B2C, and prosumer churn rates.
Articles
How to calculate TAM, SAM, and SOM
In order to understand your market size and equip yourself with accurate figures, you have to know how to calculate your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).
Articles
Unit economics in SaaS: metrics, levers, and growth
Unit economics determines whether acquiring a new SaaS customer builds enterprise value or destroys it. This guide breaks down the metrics, the levers, and the growth stage where each one has the highest impact on your LTV:CAC ratio.
Retention
What is a reactivation campaign and how you can implement one (with examples)
Most SaaS teams treat churned subscribers as a closed chapter, but a cancelled account is not a lost customer, it's a customer who left for a specific, recoverable reason that a well-built reactivation campaign can directly address.
Articles
Complete guide to customer retention: keeping your clients
Most SaaS companies approach retention as damage control, something you think about after growth stalls, but the companies that scale sustainably built a retention system before they needed one.
Retention
Gross retention vs. net retention vs. logo retention: what they are & how to optimize them
Learn how to properly track these important SaaS Metrics and better understand what they mean for your business.
Articles
Customer acquisition vs. retention: cost comparison guide
Acquiring customers costs more than retention. Learn when to prioritize each strategy and how to optimize your budget allocation.
Articles
How to identify the early signs of churn?
Discover the early signs of customer churn that most subscription businesses miss. Detect at-risk customers before they cancel.
Articles
How do you reduce churn in an AI business?
Standard SaaS retention tactics don't work for AI products. Discover why AI churn is different and get proven strategies to reduce churn.
Articles
What is voluntary churn: the foundation
Most SaaS churn happens because customers choose to leave. Understand voluntary churn, why decisions happen, and how to stop the pattern.
Articles
What are the normal and good churn rates for SaaS?
Experienced SaaS founders try to answer an age-old question. Is my churn rate high?
Retention
How to leverage customer feedback to fuel product-led growth
Product-Led Growth (PLG) companies enjoy a unique advantage: their product itself drives customer acquisition, retention, and expansion. However, this model comes with the challenge of managing a high volume of users and the feedback they provide. Effectively leveraging this feedback is crucial for refining products, improving user experiences, and
Retention
Customer retention management for SaaS
Discover effective customer retention management strategies for SaaS companies. Learn how to reduce churn, enhance customer loyalty, and boost revenue with actionable insights and best practices.
Articles
Churn reduction for Chargebee
Discover effective strategies for enhancing customer retention and managing churn while using Chargebee. Gain insights into improving Net Retention Revenue and other key SaaS metrics.
Retention
5 essential PLG metrics to measure for growth & retention
Unlock growth with these 5 essential Product-Led Growth metrics. Learn how PLG SaaS companies measure user engagement, retention, and more while diving into data-driven insights for sustainable success.
Retention
Time to value: the overlooked metric in product-led growth strategies
Unlock the power of time-to-value (TTV) in your Product-Led SaaS product. Learn how to accelerate user adoption, improve retention, and drive growth by focusing on TTV.
Retention
How product-led SaaS companies can retain more self-serve subscribers
Retaining self-serve customers is a challenge. Let’s explore some key retention automation strategies that can help PLG SaaS companies reduce churn and retain more self-serve customers.
Retention
How to use trial extensions to convert more trialing users
Learn how to use trial extensions to optimize trial conversion rates for Product-Led Growth SaaS Companies. In this post, we explore strategies, trial types, and tactics to convert more trialing users into paying customers.
Retention
A guide to net revenue retention for subscription & SaaS companies
If you’re in the SaaS industry, then you probably already have some idea of the pivotal role net revenue retention (NRR) plays in the success and sustainability of your business. NRR is a key metric for SaaS companies that helps give you a better sense for the strength of
Payment Recovery
How to fix failed payments if you're using Stripe
Struggling with failed payments in Stripe? Here is a full guide on how to deal with and recover failed payments while using Stripe. Understand the most common card failure codes and how to fix them.
Metrics
State of retention report webinar
Churnkey partnered with Saas.Group and Usersnap on an annual retention report which helps subscription companies make sense of industry trends and changes. Watch the Webinar here.
Retention
A churn reduction guide for Stripe
Unlock the secrets to reducing churn with Churnkey’s expert strategies for Stripe. Learn how personalized cancellation flows can transform your SaaS business.
Tips
The best dunning software in 2024
Discover the top dunning software of 2024 to tackle churn and manage failed payments, ensuring your SaaS business thrives despite inevitable involuntary cancellations.
Guides
34 podcasts for SaaS founders
The best podcasts that tackle different topics around building SaaS products.
Guides
4 effective marketing channels for new SaaS founders & Indie Hackers
Learn the basics behind the marketing strategies SaaS founders use to find initial distribution.
Articles
Meet the investors that back or acquire bootstrapped and indie SaaS companies
While VC’s focus on 10x’ing their position as quickly as possible, these investors focus on holding long-term positions in bootstrapped and indie companies.
Guides
Using freemium to fuel SaaS growth
Is freemium the right pricing model for your SaaS business? Review the Pros & Cons behind using Freemium to Grow SaaS Revenue.