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How Subscription Pauses and Trial Extensions Increase Retention and Decrease Churn

Increasing customer retention and decreasing churn are essential when it comes to growing your SaaS business. But no matter how many churn-reducing tactics you try (gathering customer feedback, creating effective cancel flows, offering targeted discounts, etc.), there are still going to be those inevitable times when customers hit the cancel

Switch Customers to Different Pricing Tiers to Reduce Churn

There are many tactics you can use to reduce churn in your SaaS business, like offering targeted discounts and implementing effective cancel flows. But one of the simplest and most constructive ways to reduce user churn is by redirecting customers with different needs to more relevant pricing tiers. Providing your

8 Principles to Guide Your SaaS Pricing Strategy

Your pricing model is central to your SaaS business: it's the foundation that allows you to build out repeatable sales processes and generate recurring revenue. Creating a pricing model that is consistent and easy for customers to understand can help take the friction out of purchasing decisions.

How to Gather and Leverage Customer Feedback to Reduce Churn

One of the best things you can do to leverage customer feedback in order to reduce churn is to invest in resources and systems that will help you analyze that feedback.

Using Personalized, Targeted Discounts to Extend Customer LTV and Increase Loyalty

Research has shown that offering a medium-sized discount can increase the average future value of a customer by 20% to 25%, compared to offering high or no discounts. A good medium discount would be anywhere between 5-20%.

Why You Need Cancel Flows: Increase Customer Loyalty, Decrease Churn, and Find New Customer Price Points

Cancel flows reduce customer churn, increase customer loyalty, and provide valuable data for what makes customer cancel. This allows your team to make product improvements and tweak pricing strategy over time.

Why Churn Prediction ≠ Churn Reduction, and What To Do Instead

On the inherent shortcomings of churn prediction, and how customer retention can be improved with uplift modeling and dynamic point of cancellation offers.

How to Identify Productive Usage Patterns in Your Product

When it comes to SaaS products, your customers are constantly providing you with an incredibly useful amount of data with regards to your services, products, and overall business. If you know what you’re looking at, that customer data can offer you invaluable insights into your churn rates, product growth,

How to Retain More Customers and Increase LTV by Identifying The Most Valuable Parts of Your Customer’s Lifecycle

SaaS is incredibly unique when it comes to reducing churn and customer retention because, in theory, there’s not a true end to your customer's journey. There’s a ever-evolving customer lifecycle and the lifeblood of your company’s recurring revenue depends on that lifecycle. If you want to retain

Dunning Management: What Is It and Why Should SaaS Companies Care?

To ensure long-term success and consistent revenue growth, SaaS companies need to proactively manage customer accounts through a process known as dunning management.

Launch: Cancel Flow A/B Testing

Churnkey’s Cancel Flow is the most modern, adaptable, and easy to use in the subscription industry. A/B tests simplify your decision-making process.

Launch: Cancel Flow Design 2.0

I’m thrilled to introduce the next phase of our cancel flow experience. It’s designed to make the best impression on your behalf and fit cleanly into your design stack.

How To Reduce Customer Churn: Tactics and Strategies for SaaS Leaders

As investors continue to look toward retention metrics to determine company valuations and funding eligibility, SaaS leaders must ask themselves: how can I reduce customer churn?

What Is a Good Monthly Churn Rate?

Churn is inevitable in SaaS. And it wreaks havoc on your company’s bottom line. But since a certain amount of churn is inevitable, it can be hard to assess: is your business experiencing too much churn?

What Is Product-Led Growth & Why Does It Matter?

A product-led growth model allows product usage to drive customer acquisition. These products typically grow through word-of-mouth, not traditional marketing or sales channels.  Companies using a PLG model leverage their products to create a pipeline of active users.

How to Calculate TAM, SAM, and SOM

In order to understand your market size and equip yourself with accurate figures, you have to know how to calculate your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).

Launch: Explore Every Customer’s Journey with Timelines

Customer Timelines give you a clear rollup of how every customer responds to invoices, cancel flows, and payment recovery efforts.

6 Customer Retention Metrics Required for SaaS Growth

Customer retention focuses on reducing churn and capitalizing on the customers you already have, rather than spending money trying to pull in new customers.

Launch: Block Functionality for Paused and Past-Due Accounts Without Any Dev Time

Pause and Past Due Walls make life easier for both our Cancel Flow and Failed Payment Recovery automated retention products.

Launch: Improve Failed Payment Recovery Rates With Our Intelligent Retries

Churnkey Intelligent Retries uses machine learning and algorithmic processing on data from billions of transactions to know when, how, and why a payment will likely succeed. The effect: boosted recovery rates by 4-12%. That's big.

The 4 Best Customer Retention Software Tools

Customer retention software helps businesses keep track of their customers and improve customer retention rates. The software can help businesses track customer behavior, preferences, and purchase history. It can also help businesses identify at-risk customers and deploy retention strategies.

Launch: Win Back “Quiet Cancellers” with Dunning Offers

With Dunning Offers, you turn a risky customer segment into a revenue expansion opportunity. It’s a unique chance to re-engage Quiet Cancellers who need to find a new price equilibrium with your product.

Convert More Free Trials Into Paying Customers With These Novel Strategies

Conversion rates for free-to-paid trials range from 5% to 50%, depending on whether you require a credit card and a host of other factors. Here's how to improve those stats.

Launch: Extend Free Trials and Convert More Customers Automatically

Trial extensions are now available as a new offer within every Churnkey cancel flow. Convert more trialing customers and discover more effective trial durations, automatically.

The Easiest Way To Manage Seasonal Churn

Where regular customer churn is usually caused by poor onboarding, weak relationships with customers, and poor customer service, seasonal churn is affected by external events based on the time of year. Here are ways to manage your SaaS exposure to seasonal churn.

Understanding Subscription Churn and Why It Matters to Your Business

Every time a customer elects to cancel their subscription, they face a choice. Your goal should be to make it as obvious as possible to the customer that continuing their subscription is the right option.

The Digital Customer Journey: How to Optimize Acquisition and Retention (With Examples)

The key to combating churn and retaining happy customers lies in managing their digital journey and personalization to match their needs at every stage of the process

Launch: Modern dunning for modern companies

We are launching a modern approach to dunning. Everyone gets their first month free. And every business making less than $25K MRR gets it for free, forever.

Using Cohort Analysis To Reduce SaaS Churn

Cohort analysis is one of the key ways to understand and reduce SaaS customer churn. Learn how to understand cohort analysis and use it to improve your SaaS metrics.

The SaaS Founder's Guide to Inflation

Why don't software founders adjust pricing more frequently, testing higher price points, or at least peg their monthly rates to inflation?

Launch: Churnkey Stripe App

Integrating the best of Churnkey's dashboard with Stripe's new app marketplace

An in-depth guide to churn prevention

So if you're tired of the subscription cancellations or last-minute backouts from leads, it's time to get proactive about churn prevention with eight proven strategies to keep customers happy.

Launch: Insight AI for Customer Feedback Analysis

We just launched a state-of-the-art machine learning model that looks through every piece of customer feedback for you.

The difference between B2B & B2C churn rates

Key definitions and industry benchmarks when it comes to churn, as well as the difference between B2B, B2C, and prosumer churn rates.

Launch: Fresh Dashboard With Powerful New Metrics

Today, we’re officially launching Churnkey’s new dashboard and introducing a new metric: Boosted Revenue.

How to Measure and Analyze Your SaaS Churn

Understand the four types of SaaS churn, how to calculate each type, and what we believe are the best ways to increase your growth ceiling.

Defining Your SaaS Magic Number & the Best Practices to Improve It

Your SaaS magic number can pull back the curtain on your sales and marketing dollars’ efficiency – and help you make decisions that will reduce customer churn. In this article, you’ll learn how to calculate it, how to understand it, and how to improve it.

How To Encourage Saas Customers To Pause Their Subscriptions (Instead of Cancelling)

Looking for ways to effectively reduce SaaS churn? Learn how and why you should give users the ability to pause their subscription instead of cancel.

B2B SaaS Retention Guide: Strategies, Examples & Tools to Adopt

To maintain happy and loyal subscribers requires creativity and sustainable tactics. That’s where customer retention strategies and tools come at hand to automate this process for you

B2B SaaS Churn Rate Guide, Benchmarks & How to Improve

Churn is unavoidable in any SaaS business. That’s why understanding your B2B SaaS churn rate is essential for evaluating marketing effectiveness, improving your bottom line, and doubling down on your customer retention strategies.

Tiered & Volume Pricing Strategy, Models, & Examples

Depending on your goals, the tiered or volume pricing model can make the difference between a profitable, growing business or a business losing money with each sale.

Danny Luskin Joins Churnkey as Head of Sales

Danny brings impressive experience as a sales leader to Churnkey. He specializes in building out sales teams in early-stage startups, having done so at Yelp and a number of high-growth companies.

SaaS Reporting Analytics Guide: Metrics, Tools, Examples

Not knowing where to focus your attention in your SaaS analytics could get overwhelming and confusing. That’s why it’s important to specify SaaS key metrics and KPIs that’ll guide you through critical decisions. Here are our top SaaS metrics that will help you run your business most effectively.

Gross Retention Vs. Net Retention Vs. Logo Retention: What They Are & How to Optimize Them

Learn how to properly track these important SaaS Metrics and better understand what they mean for your business.

Top 23 Saas Blogs In Product, Marketing And Sales To Follow

If you’re a SaaS founder, a product manager, or a marketer searching for the best SaaS blogs to follow in 2022, look no further.

6 SaaS Analytics Questions You Should Always Ask

SaaS analytics can only drive your growth if you can validate, organize, and use the metrics properly. Here are the top six questions you should be asking about your SaaS analytics to ensure your data is accurate, meaningful, and actionable.

We’ve Joined The TinySeed Accelerator Fall 2021 Batch (TinySeed F21)

For the next act in our journey, we’re excited to officially announce that Churnkey is a part of the TinySeed startup accelerator program! We’re a part of the Fall 2021 Batch, alongside other great companies like Keeping, Tonomo, Trendful, and Suggestion Ox.

Launch: Customer Segmentation for Targeted Cancel Flows

Use our new Customer Segments to reduce voluntary churn with targeted cancel flows. That means that you can target specific customers and serve up unique cancel flows for each of them.

How 12 Big Tech Companies Save Millions of Dollars With Cancellation Flows

When it comes to handling customer offboarding and establishing cancellation flow patterns, established "Big Tech" players are way out ahead of the industry.

Retention Metrics to Reduce Churn and Win Back Customers

Leveraging customer churn and retention leads to higher customer lifetime value. Understanding these retention metrics is critical for long-term business planning and growth.

Our Favorite Customer Retention Tools

Whether you’re at a small startup or a larger company, lowering your churn rate counteracts the cost of customer acquisition and increases customer lifetime value. Here are our favorite customer retention tools.

Churn Analysis: From Measurement to Prevention

If you're struggling to analyze churn, we’ll share what we've learned over almost a decade of running SaaS companies.

Wavve Has Been Acquired By Calm Capital

Our first bootstrapped SaaS company has been acquired. Here is why we sold and how it all happened.

How Churn Affects SaaS Company Valuations

Whether you are preparing to sell your SaaS company or want to know its worth, churn rate carries significant weight in your company’s valuation.

Churnkey Springtime Product Updates

This month we released free SaaS churn tools, new dashboard reporting tools, and an update on how paused customers are handled. Read up for more info.

When Should I Start Focusing On SaaS Churn?

As a SaaS founder, when should you focus on churn? The short answer is that it's never too late. Here is how to get started evaluating and reducing SaaS churn.

The Best Communities For SaaS Founders

Building and launching a new product is never easy. However, there are many online SaaS communities where founders exchange ideas, obtain feedback and learn from one another.

How To Collect Insights From Cancelling SaaS Users

Learn the best ways to collect meaningful insights on why users cancel their subscriptions from your SaaS tool.

34 Podcasts for SaaS Founders

The best podcasts that tackle different topics around building SaaS products.

A Primer on Fighting Churn for SaaS Founders

Tips for creating an effective customer retention strategy and ensuring efficient customer success management within your team.

How to Properly Cold Email Prospects as a SaaS Founder

Most cold emailing is painful to read... but it doesn't have to be that way. Here are my thoughts on approaching cold email the right way.

What's New at Churnkey | February

Churnkey February Update 🔑 | Updated Customer Statistics, New Dashboard Features, and Session Recordings

How To Write Copy That Helps Cut Churn

It’s often overlooked how intertwined copywriting is with the major functions of a SaaS business. This is no exception when it comes to churn.

What's a Normal Churn Rate in SaaS?

Experienced SaaS founders try to answer an age-old question. Is my churn rate high?

4 Effective Marketing Channels For New SaaS Founders & Indie Hackers

Learn the basics behind the marketing strategies SaaS founders use to find initial distribution.

Meet The Investors That Back or Acquire Bootstrapped and Indie SaaS Companies

While VC’s focus on 10x’ing their position as quickly as possible, these investors focus on holding long-term positions in bootstrapped and indie companies.

How Wavve Cut Churn by 2% Over Two Months With Better Cancellation Flows

How Wavve, a high-volume SaaS company in the podcasting space, cut churn with better cancellation flows.s

Using Freemium to Fuel SaaS Growth

Is freemium the right pricing model for your SaaS business? Review the Pros & Cons behind using Freemium to Grow SaaS Revenue.

4 Types of Churn and How to Prevent Them

A discussion of customer churn, revenue churn, voluntary churn, involuntary churn. Learn about each type of churn and why they are important.

Retention is the Most Important Revenue Growth Metric

Why high customer churn is the biggest threat to SaaS businesses.

What a proper offboarding cancelation flow should look like for a SaaS in 2020

How to properly walk users that are canceling through the process (and how to save them).

Introducing Churnkey

If you want to reliably reduce customer churn, you’re going to need a scientific, data-driven approach.