Growth Rate Calculator

In the SaaS world, growth isn't just a "nice-to-have" – it's the lifeblood of your business. It tells you if you're on the right track, if you can keep the lights on, and if you've got a shot at becoming the next big thing. Investors? They're all over that growth rate. A healthy growth rate shows you're grabbing new customers, keeping the ones you've got, and maybe even giving them more value. It's a sign you're making waves in the market, your product is a hit, and you're ready to take on the competition.

To help get you started, we've developed a powerful Growth Rate Calculator. Get quick insights into your growth trends, analyze the effect of customer retention, and use data to enhance your growth strategies.

Here's the thing about growth rate in SaaS: it's a bit different than in other businesses. Since we're all about those subscriptions, growth is often measured by how much that recurring revenue is growing. That's what really shows the long-term value and stability you're building. So, when we talk SaaS growth, we're mostly talking about those recurring revenue streams.

But there are a few ways to look at it, and they all tell you something important:

Revenue Growth Rate (MoM, YoY)

Customer Growth Rate

ARR Growth Rate

The standard way to calculate stickiness ratio is with this formula:

So, for example, if your value at the end of an established period was $12,000 and your value at the beginning of that same established period was $10,000, then your calculation would be ($12,000 - $10,000 / $10,000) * 100. That means your total growth rate would be 20%.

​​Remember: Accuracy is key! Make sure you're using consistent data for your calculations.

Want to know how your growth rate compares? Benchmarks can give you a general idea, but keep in mind they're not set in stone.

Here's what you need to know:

• Why Benchmarks Matter:  They help you set realistic goals and see how you're doing compared to others.
• Growth Rate by Company Stage:  Getting back lost revenue from failed payments.
• Startup (ARR under $1M): Growth is usually super high, like 15-20% per month. Some startups even aim for 10% per week. Annually, you could see growth over 144%.
• Growth Stage ($1M - $10M ARR): Growth starts to slow down a bit, maybe 8-12% per month. But you can still double your revenue every year. Top performers in this stage can see annual growth between 121% and 192%.
• Maturity Stage ($10M+ ARR): Growth stabilizes. You might aim for 50-100% annual growth. If you've been around for a while (like 13+ years), 20% YoY might be typical. Even in this stage, the top dogs can hit 60-70% annual growth.
• Impact of Company Size and Industry:  Smaller companies often grow faster (that's just how it works), and different industries have different benchmarks. For example, B2B SaaS might grow differently than B2C SaaS.
• What's "Good," "Average," and "Excellent" Growth:  Getting back lost revenue from failed payments.
• Average YoY revenue growth: 15-45%.
• Good growth: Aim for 50% or higher.
• Excellent growth: Doubling revenue year-over-year (especially in the early stages). Some SaaS companies can even achieve annual growth rates of over 100%.

Want to take your growth to the next level? Here's how:

• Effective Customer Acquisition:
• Know your target market inside and out.
• Use a multi-channel approach:
• SEO (get those organic searches).
• Paid ads (reach people fast).
• Content marketing (educate and engage).
• Email marketing (nurture those leads).
• Social media (connect with your audience).
• Referral programs (get your fans to spread the word).
• Make your sales pipeline smooth as butter.
• Offer free trials or a freemium version (let people try before they buy).
• Make signing up and onboarding super easy and personalized.
• Consider product-led growth (let your product do the selling).
• Leveraging Product Development and Engagement:
• Keep making your product better based on what your customers say.
• Focus on making your product "sticky" (something people love to use).
• Personalize the in-app experience.
• Create awesome onboarding walkthroughs.
• Provide easy-to-use self-service support.
• Make sure people are using all the cool features.
• Use product analytics to see how people are using your product and make data-driven decisions.
• Strategic Market Expansion:
• Think about new customer segments or industries that could use your product.
• Offer new products or features that go well with what you already have.
• Partner up with other companies to reach new customers.
• Optimizing Pricing Strategies:
• Make sure your pricing matches the value you're providing.
• Try out different pricing models:
• Tiered pricing (different features for different prices).
• Usage-based pricing (pay as you go).
• Freemium (free basic version).
• Keep your pricing competitive, but make sure you're still making a profit.
• Upsell existing customers to higher plans and cross-sell other products.
• Regularly review your pricing and make adjustments as needed.

Churnkey is a tool that's designed to help SaaS companies like yours boost their growth rate, mainly by focusing on keeping your customers and getting back lost revenue.

Here's how Churnkey can help:

• Churnkey's got features like…
• Cancel Flows: These help you keep customers who are trying to cancel.
• Payment Recovery: This helps you get back money from failed payments.
• Reactivations: This helps you win back customers who have left.
• Customer Health: This gives you insights into which customers are at risk.
• Customer Timelines: This gives you a detailed view of what your customers are doing.


• How Churnkey impacts growth:
• Payment Recovery and Reactivations directly increase your revenue and customer count.
• Cancel Flows help you keep more customers, which is a huge part of sustainable growth. When you keep customers, you don't have to spend as much to get new ones, and those customers tend to stick around longer and become loyal fans.
• Churnkey's Insights AI helps you get feedback and improve your product, which leads to happier customers and more growth.

Unlock insights into your SaaS business with Churnkey's Stickiness Ratio Calculator. Churnkey can be a game-changer for your growth. By helping you reduce churn and recover revenue, Churnkey lets you build a stronger customer base and grow sustainably. Start optimizing your strategy today with Churnkey’s all-in-one retention platform.