Latest Episodes

Geoff Roberts: How Outseta Grew by Doing Less | Subscription Heroes #26

Geoff Roberts co-founded Outseta with a radical vision: make it as easy to launch a SaaS or subscription business as Shopify made it to launch an online store. Instead of stitching together payments, CRM, authentication, email, and support tools, Outseta bundles them all into a single platform. But the journey

Meri Williams: From Teen Hardware Hacker to CTO | Subscription Heroes #25

Meri Williams’ path to becoming CTO at Pleo is anything but ordinary. Growing up in South Africa, she began her tech journey as a teenage hardware hacker, soldering a component for South Africa’s first satellite. After moving to the UK for university and meeting her future wife there, Meri

Marko Saric: How Plausible Grew to $1M ARR Without Investors | Subscription Heroes #24

When Plausible Analytics started more than six years ago, it was a solo project by developer Uku Taht, a privacy-friendly alternative to Google Analytics. He built a beta, shared it on Indie Hackers, and promoted it publicly to gain traction. About a year and three or four months in, revenue

Eli Weiss: Branding, Burnout, and Breaking the Rules | Subscription Heroes #23

Eli Weiss has led customer experience at brands across wildly different industries. He’s worked with better-for-you consumer companies like Olipop and Jones Road Beauty, and now he’s VP of Retention Advocacy in the SaaS world at Yotpo. During our conversation, we were surprised to learn that Eli has

Yan Grinshtein: Why Listening to Customers Isn’t Enough | Subscription Heroes #22

In this episode, Yan Grinshtein walks us through his journey from design leader to founder, and the problems in product development that led him to build Nsight Yan shares how a frustrating experience in a fast-paced startup exposed how siloed data and anecdotal decision-making derail product strategy. The conversation dives

Amanda DeLuca: Can AI Really Help Raise Kids? | Subscription Heroes #21

In this episode, Amanda shares how her postpartum struggles and tech background led her to build Riley—a tool designed to reduce the mental load of parenting through personalized, science-backed guidance. The conversation covers product vision, AI trust, marketing strategy, and Amanda’s journey as a solo female founder. About

Vinay Patankar: AI Works Best With Humans | Subscription Heroes #20

In this episode, Vinay Patankar unpack the company’s founding story, evolution from a horizontal SaaS product to a compliance-focused automation platform, and the growing role of AI in business workflows. The conversation highlights key learnings from building a product in the process management space, the challenges of product-led growth

Cristina Flaschen: The Founder Who Turned Her Problem Into a Business | Subscription Heroes #19

In this episode, Cristina Flaschen shares how she turned her deep frustration with software integrations into a scalable B2B SaaS business. She discusses falling in love with the problem, identifying the right customers, and competing with bigger players by staying focused on product quality and authenticity. Cristina also opens up

Liam Martin: Adapting Your Business for an AI-Dominated Future | Subscription Heroes #18

In this episode, Liam Martin breaks down the evolving landscape of AI, marketing, and business strategy. The conversation explores the coming disruption from AI, the decline of traditional marketing channels like SEO, and the rising value of product marketing, community, and brand equity. Liam outlines where he sees the most

Akshay Maharaj: Why Brands Must Think Like Creators (Or Get Left Behind) | Subscription Heroes #17

In this episode, Akshay Maharaj explore his journey from helping YouTubers like Logan Paul globalize content at 17 to building a streamlined, AI-driven platform for creators and brands. He discuss how brands must now act like creators, the risks of creator partnerships, handling global content adaptation, and why a "

Alex Boyd: Content That Converts – Real Talk from a LinkedIn Pro | Subscription Heroes #16

In this episode, Alex Boyd shares his journey from sales and agency work to building a product that helps users grow on LinkedIn. He contrasts the high-stress nature of agency life with the scalability and stability of SaaS, highlighting why LinkedIn was the natural platform for Aware. The conversation explores

Vova Feldman: Inside Freemius – Building Connections, Not Just Software | Subscription Heroes #15

In this episode, Vova Feldman, founder of Freemius, dives into his story about scaling a side project into a successful SaaS platform supporting indie software creators. Vova shares how Freemius evolved from an MVP to a WordPress-centric monetization engine, eventually expanding into broader software markets. He discuss how community-building, product

Keith Perhac: Why He Built SaaS Tools Marketers Actually Understand | Subscription Heroes #14

In this episode, Keith Perhac deep dive into marketing attribution and the analytics challenges of growing a bootstrapped SaaS company. Keith shares his journey from CRO agency owner to solo founder and explains how SegMetrics bridges the gap between developer tools and marketer needs, especially when it comes to understanding

Matthew Tse: Buy the Next Big Thing Instead of Building One | Subscription Heroes #13

In this episode, Matthew shares his transition from software engineer to acquisition entrepreneur, detailing his journey through early entrepreneurial experiments, the challenges of bootstrapping SaaS businesses, and his decision to acquire ImprovMX rather than build from scratch. He discusses the acquisition process, key evaluation criteria, initial fears, and the lessons

Adrian Marin: How a Self-Taught Developer Built a SaaS Business | Subscription Heroes #12

In this episode, Adrian Marin discusses about his journey from finance to software development and the challenges of building and selling a SaaS product. Adrian shares insights on self-learning, the transition from side project to business, and the role of customer feedback in product development. He shares the unique difficulties

Craig Hewitt: From Podcast Editor to SaaS CEO | Subscription Heroes #11

In this episode, Craig Hewitt discusses about his journey from running a podcast editing service to building a SaaS podcast hosting platform. They cover the challenges of transitioning from services to SaaS, customer retention in podcast hosting, pricing struggles, and scaling a SaaS business in a competitive market. Craig also

John Horn: Optimizing Google Ads | Subscription Heroes #10

In this episode, John Horn discusses how businesses can effectively use Google Ads to amplify reach, validate market demand, and optimize ad spend. They compare Google Ads with other marketing channels, explore investment thresholds, key success metrics, attribution challenges, keyword targeting, bidding strategies, landing page optimization, conversion rate improvements, and

Aubrey Rhodes: Mastering Monetization | Subscription Heroes #9

In this episode, join host Jay Nathan (COO of Churnkey), with Aubrey Rhodes, an experienced SaaS engineering leader specializing in monetization and product-led growth. They explore his career journey from MailChimp, Stitch Fix, and Calendly to founding TopView Labs, a consulting firm for SaaS monetization. About Aubrey Rhodes: Aubrey Rhodes

The Real Cost of Lost Customers with Nick Fogle and Baird Hall, Founders of Churnkey

In this episode Nick Fogle and Baird Hall, the founders of Churnkey, tackle the critical issue of customer churn in SaaS businesses. Drawing from their personal experiences as founders of subscription-based platforms, they shed light on the financial, operational, and cultural costs of churn. They also share actionable strategies, tools,

Building a Customer Centric Business with Robbie Baxter, Author & Subscription Expert

Join hosts Jay Nathan and Robbie Baxter as they discuss building strong subscription businesses, being obsessed about customers, and strategies for every business.

What You Need to Know Now: The FTC's New "Click-to-Cancel" Rule

How is the FTC's new "Click-to-Cancel" rule going to affect your subscription business? Tune in and hear from the Cancellation Experts about what you need to do now.

The Future of B2B SaaS Marketing with Adam Robinson, CEO at Retention.com & RB2B

Join hosts Jay Nathan and Baird Hall as they dive into modern marketing with Adam Robinson, CEO of Retention.com & RB2B, discussing authentic content creation, video strategy, community building, and more. Discover key insights to enhance audience engagement and conversion rates.

B2B SaaS Industry Report (Q1 2024) with Randy Wootton, CEO at Maxio

Randy Wootton, CEO at Maxio joins the podcast to discuss the latest trends uncovered in Maxio's latest B2B SaaS Industry Report.

The "Build vs. Buy" Debate in SaaS – Making the Right Choice (Internal Use Only with Churnkey Leadership)

Join Jay Nathan, Baird Hall, and Nick Fogle as they discuss the "build vs buy" debate in the SaaS industry, exploring historical context, AI impact, and real-world insights.

From B2C to B2B: Strategies for Effective SaaS Marketing | Alex Nazarevich, VP Growth at Unbounce

In this episode, Jay Nathan (COO, Churnkey) and Baird Hall (Co-Founder, Churnkey) sit down with Alex Nazarevich, Vice President of Growth at Unbounce, for an insightful podcast discussion on SaaS marketing.

Scaling to $200M ARR with Todd Olson | CEO & Founder, Pendo

In this episode, Jay Nathan (COO, Churnkey) and Baird Hall (Co-Founder, Churnkey) have a candid conversation with Todd Olson, Founder & CEO of Pendo, a comprehensive product experience platform.

How to scale customer success at every SaaS stage | Jay Nathan (EVP & CCO Higher Logic, co-founder Gain Grow Retain)

Now that the days of cheap money and spending your way out of problems is over, SaaS companies are in a sudden search for newfound efficiencies. But how do you pull that off while maintaining and creating deep customer relationships? Jay Nathan has the answers. Jay's one of

Interlude: from nearly out of cash to achieving 300% revenue growth & profitability in 8 months | Nick Fogle (CEO & co-founder, Churnkey)

We're taking a little break from our usual lineup of guests to peel back the curtain on our story. For our first interlude, I sit down with my business partner and co-founder, Nick Fogle. About Nick He's a lawyer-turned-SaaS-founder who also happens to be an engineer,

Scaling accessibility: from a single Sketch plugin to enterprise player | Cat Noone (Founder & CEO, Stark)

We talk Stark's community-driven distribution strategy, the shift from founder-led sales to a sales team, and more.

How to unlock crazy fast customer-led growth in SaaS | Claire Suellentrop (Forget the Funnel)

Claire Suellentrop is co-founder of Forget the Funnel, a fresh marketing approach for SaaS companies.

Outrunning platform risk & creating the future of AI interfaces | Amit Gupta (co-founder, Sudowrite)

In this episode, I sit down with Amit Gupta, co-founder of Sudowrite. Sudowrite is  an AI-assisted creative writing tool for fiction writers. In addition to co-running Sudowrite, Amit is a sci-fi writer and sold his previous company, Photojojo, in 2014. About Amit Amit is one of the most optimistic people

Build business partnerships that last | Daryn Kelley (Stripe)

Daryn is an expert at sourcing, crafting, and maintaining business partnerships that deliver real business results. We chat about her journey from Box to Stripe, the launch of Stripe's App Marketplace, and how Stripe is strengthening its ecosystem with the help of third-party apps. With insights from Stripe&

How to become a one-person media empire | Rob Walling (TinySeed, MicroConf, Drip)

How to listen * 🍎 Apple Podcasts * 🟢 Spotify * 🎙️ Google Podcasts In this episode, I sit down with Rob Walling — serial entrepreneur, investor, founder of TinySeed, MicroConf, and host of a bunch of hugely popular podcasts, including Startups for the Rest of Us. The Ted Lasso chant "He’s here! He’s

Unlocking the secrets of SaaS growth | Corey Haines (SwipeWell, Baremetrics, SavvyCal)

About Corey I sat down with Corey Haines: marketer, entrepreneur, and podcaster. After his role as Head of Growth at Baremetrics—and consulting with companies like SavyyCal and Riverside.fm—he founded SwipeWell, the only tool dedicated to helping you save, organize, and reference marketing examples. What we discussed 👇 Corey

Rallying to $10M ARR | Jacob Eiting (Founder & CEO, RevenueCat)

I recorded this episode with Jacob Eiting—founder and CEO of the beloved RevenueCat—just after the collapse of Silicon Valley Bank. And while Jacob and his company made it through the banking crisis relatively unscathed, it served as the perfect foil for Jacob's story and what he

Creating unstoppable self-serve SaaS growth | Samuel Hulick (SelfServeSaas.com)

How to listen * 🍎 Apple Podcasts * 🟢 Spotify * 🎙️ Google Podcasts * ▶️ YouTube About Samuel Samuel Hulick is co-founder of Self-Serve SaaS, and has personally helped teams at Atlassian, Spotify, Miro, and many more with their expertise in onboarding, retention, and increasing revenue. In this episode, they share strategies for achieving exponential business growth

Build your company like a product | Sahil Lavingia (Founder & CEO, Gumroad)

How to listen * 🍎 Apple Podcasts * 🟢 Spotify * 🎙️ Google Podcasts About Sahil Sahil Lavingia is an entrepreneur, investor, writer, and painter. He’s the founder of Gumroad, which empowers creators to sell goods and memberships with little overhead. Gumroad runs as a lean, open startup with a no-meeting, no full-time culture, and

Write your way to 3.5x more conversions: a mini masterclass in conversion copywriting | Joanna Wiebe (Copyhackers)

How to listen * 🍎 Apple Podcasts * 🟢 Spotify * 🎙️ Google Podcasts * ▶️ YouTube About Joanna In this episode, I spoke with Joanna Wiebe, founder of Copyhackers and the “OG conversion copywriter.” Joanna is an incredible teacher through her great content and many courses, and works with companies like Canva, Intuit, and MetaLab to up

How to build a business that lasts | Jason Fried (CEO & Co-founder, 37signals, Basecamp, HEY)

How to listen * 🍎 Apple Podcasts * 🟢 Spotify * 🎙️ Google Podcasts * ▶️ YouTube About Jason Jason Fried is co-founder and CEO of 37signals, the makers of Basecamp and HEY. He's a best-selling author of four books about work, design, and building calm companies. Here's what we cover with in this

Premiering soon: Subscription Heroes

What do Jason Fried (Basecamp, HEY), Sahil Lavingia (Gumroad), Joanna Wiebe (Copyhackers), Rob Walling (TinySeed, MicroConf, Drip), Jacob Eiting (RevenueCat), Amit Gupta (Sudowrite), Corey Haines (SwipeWell), Samuel Hulick (Self-Serve SaaS), and others have in common? They're all guests in Season 1 of our new show, Subscription Heroes! With