Latest

How to Calculate a Customer Health Score

The calculation for your customer health score will be unique to your company and your specific product. But there are five major steps that you’ll take when calculating a customer health score.

Your Guide to Customer Churn Prevention

It's your biggest obstacle to profitability.

Maximize Growth With These SaaS Retention Strategies

Let’s take a deep dive into some the best long-term, sustainable SaaS retention strategies that you can start putting into action.

Guide to Revenue Recovery: Modern Tips for SaaS and Subscription Businesses

Let’s take a look at some more modern tips for revenue recovery.

The SaaS KPIs You Really Need to Track

Not knowing where to focus your attention in your SaaS analytics could get overwhelming and confusing. That’s why it’s important to specify SaaS key metrics and KPIs that’ll guide you through critical decisions. Here are our top SaaS metrics that will help you run your business most effectively.

Customer Retention Emails: Our Complete Guide (with Examples)

By sending consistent customer retention emails, you can establish yourself as a value-adding presence in their inbox, build a strong connection, and remind customers of how your product can solve their pain points and improve their lives.

What Is a Good CAC? How To Calculate and Reduce Customer Acquisition Cost

Much like other SaaS metrics, your customer acquisition cost is both a reflection of the potential future success of your company and a tool you can leverage to meet your company goals.

The Guide to Churn Management: Improving Retention, Keep Customers Happy, Staying Sane

Maintaining robust customer retention with a proactive churn management system is crucial for building a healthy subscription business. But in terms of priority, it can be easy to let churn slip. You know why: unleashing customer acquisition projects and optimizing growth channels is difficult enough. And when new customer acquisition

The Guide to Negative Churn: the Holy Grail of Subscription Retention

The higher your churn rate, the more capital you need to maintain your revenue. That’s why low churn rates are essential for long-term success. But what’s better than a low churn rate? A negative churn rate. Get ready for a deep dive into negative churn. We'll define negative

Identifying Customers At Risk of Churning and How to Keep Them as Customers

Loyal and satisfied customers are not only less likely to churn— they’re also more likely to recommend your product to others and essentially act as brand ambassadors for your company. So what do you do about your cohorot of at-risk customers? To truly understand which customers churn and to

How to Reduce Payment Failures and Recover Customer Accounts

Involuntary churn–when a customer's subscription is cancelled unintentionally–is a significant problem driven by credit card failures. When you lose revenue from people who actively want to pay you, your business shrinks along with your reputation. But it's not a problem you created. Banks, credit card companies, and their

Churn Prevention: Calculate and Lower Your Churn Rate

As a SaaS founder, you already know that customer churn is inevitable to some degree. Research has actually shown that, on average, SaaS businesses lose about 10% of their annual revenue to churn. But too much of it can severely impact the long-term growth and success of your business. That’

Customer Churn: What Churn Is, Why It Happens, How to Improve Your Churn Rate

Customer churn—caused by cancellations and payment failures—is an inevitable issue for every SaaS business. It silently chips away at your bottom line and, over time, can significantly harm the health of your company. So if you want to grow your revenue and break through a looming growth wall,

How to Use Customer Offboarding to Understand Cancellation Reasons

Churn is the symptom of a problem. That's why optimizing your user offboarding process is so important. When you handle user offboarding well, you can discover the reasons behind cancellation attempts and actually use that information to reduce future churn. We'll talk about what user offboarding is, why you should

How to Build Customer Exit Surveys and Cancellation Surveys that Reduce Churn (with Examples)

Whether you call them exit surveys or cancellation surveys, one thing is for certain — they can be one of the most effective tools in your arsenal for reducing churn. And we all know that churn is one of the biggest hurdles for SaaS companies. But one of the best ways

Here Are the Best Practices for Customer Cancel Flows for Subscription Companies

For any subscription company—whether it's SaaS, e-commerce, or anything else— tasteful customer cancel flows are the most underrated and under-utilized tools when it comes to churn reduction. Customer churn is always a concern for any subscription-based company. And churn isn’t just a one-time hit — it’s a driving

The Guide to Customer Churn Analysis

Churn is customers leaving your business. And for any SaaS company, understanding what churn is and how to analyze it is a core pillar for building a successful subscription business, whether it's SaaS, e-commerce, or a general subscription model. Beecause just a 5% reduction in customer churn could increase profits