Stripe: Should You Send Emails on Successful Payments?
Stripe offers a way for its customers to send emails on successful payments. Say, when a charge goes through. Should you set it up?
In this article, we'll look at the options available in Stripe and whether you should use them.
Payment Notification Emails Available in Stripe
Under Settings > Emails
You can turn these on if you would like to send email notifications about successful payments. Stripe says, 'This setting is ignored when you create a payment in the API and provide the receipt_email provider'.
Known Limitations of Using Stripe for Successful Payments
- You cannot customize copy, design, or CTA
- You cannot control the sending time
- Only a single toggle to turn it on for everyone or off for everyone. Sending invoice emails for monthly subscribers might get too noisy.
- Data has shown that renewal emails hurt more than they help. Exceptions will apply.
Is Retention A Company Goal?
Churnkey helps companies save 20-40% of the users they would've otherwise lost to churn. In 2024, we helped businesses recover $250M in subscription revenue.
Even a seemingly low monthly churn of 5% means you lose 46% of all customers you acquire each year. At 10% monthly churn, you lose 70% of all customers. Trying to grow gets significantly harder at that stage.
If you've managed to grow despite high churn, fixing it might be an easy win.
Churn is universal. Everyone has it. The best companies proactively invest to reduce it.
Telecom companies invest billions to fight churn. But you don't need billions.
All you need is Churnkey. Sign up for Churnkey or book a demo today and go live in days, not months.
