Stripe Expired Card Emails: Worth Turning On?
Send an expiring card email 1 month before the card expires. Here's how to do it. But should you do it?
In this article, we'll look at the options available in Stripe and whether you should use them.
Expired Card Settings Available in Stripe
There are a few ways to manage these emails.
Under Settings > Billing > Subscription and Emails
You will need higher permissions to access this page. You can send emails about expiring cards via this page.
You can use your domain domain and set your logo. But you cannot customize when it's sent, or what the copy says as of June 2025.
Under Settings > Revenue Recovery > Emails
You can also set it up via this page. Access levels may vary.
Known Limitations of Using Stripe for Expiring Cards
- You cannot customize copy, design, or CTA
- You cannot control the sending time. It will be sent 1 month prior to the card that expires.
- Doesn't reoccur.
- Only a single toggle to turn it on for everyone or off for everyone.
- Data has shown that expiring card emails increases churn and card tokens have largely made this a thing of the past. Exceptions do apply.
Is Retention A Company Goal?
Churnkey helps companies save 20-40% of the users that they would've otherwise lost to churn. In 2024 alone, we helped businesses recover $250M in subscription revenue.
Even a seemingly low monthly churn of 5% means you lose 46% of all customers you acquire each year. At 10% monthly churn, you lose 70% of all customers. Trying to grow gets significantly harder at that stage.
If you've managed to grow despite high churn, fixing it might be an easy win.
Churn is universal. Everyone has it. The best companies proactively invest to reduce it.
Telecom companies invest billions to fight churn. But you don't need billions.
Sign up for Churnkey or book a demo today and go live in days, not months.
