Sign In Get Started

Shelby Mayer

8 Principles to Guide Your SaaS Pricing Strategy

8 Principles to Guide Your SaaS Pricing Strategy

Your pricing model is central to your SaaS business: it's the foundation that allows you to build out repeatable sales processes and generate recurring revenue. Creating a pricing model that is consistent and easy for customers to understand can help take the friction out of purchasing decisions.

How to Gather and Leverage Customer Feedback to Reduce Churn

How to Gather and Leverage Customer Feedback to Reduce Churn

One of the best things you can do to leverage customer feedback in order to reduce churn is to invest in resources and systems that will help you analyze that feedback.

Using Personalized, Targeted Discounts to Extend Customer LTV and Increase Loyalty

Using Personalized, Targeted Discounts to Extend Customer LTV and Increase Loyalty

Research has shown that offering a medium-sized discount can increase the average future value of a customer by 20% to 25%, compared to offering high or no discounts. A good medium discount would be anywhere between 5-20%.

Why You Need Cancel Flows: Increase Customer Loyalty, Decrease Churn, and Find New Customer Price Points

Why You Need Cancel Flows: Increase Customer Loyalty, Decrease Churn, and Find New Customer Price Points

Cancel flows reduce customer churn, increase customer loyalty, and provide valuable data for what makes customer cancel. This allows your team to make product improvements and tweak pricing strategy over time.

How to Identify Productive Usage Patterns in Your Product

How to Identify Productive Usage Patterns in Your Product

When it comes to SaaS products, your customers are constantly providing you with an incredibly useful amount of data with regards to your services, products, and overall business. If you know what you’re looking at, that customer data can offer you invaluable insights into your churn rates, product growth,

How to Retain More Customers and Increase LTV by Identifying The Most Valuable Parts of Your Customer’s Lifecycle

How to Retain More Customers and Increase LTV by Identifying The Most Valuable Parts of Your Customer’s Lifecycle

SaaS is incredibly unique when it comes to reducing churn and customer retention because, in theory, there’s not a true end to your customer's journey. There’s a ever-evolving customer lifecycle and the lifeblood of your company’s recurring revenue depends on that lifecycle. If you want to retain

What is a good monthly churn rate?

What Is a Good Monthly Churn Rate?

Churn is inevitable in SaaS. And it wreaks havoc on your company’s bottom line. But since a certain amount of churn is inevitable, it can be hard to assess: is your business experiencing too much churn?