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Scott Hurff

Launch: Reactivations, Reimagined

Launch: Reactivations, Reimagined

Churnkey Reactivations have a new campaign type. One-Time Campaigns blend effortless targeting, revenue tracking, channel marketing, and a customer-centric reactivation flow that optimizes conversion while building trust.

Churnkey Reactivations

Launch: Reactivations

The goal of Reactivations is to help you realize more revenue without much effort. You serve a bevy of unique customer segments and your retention efforts should reflect that reality.

The Best Churn Reduction Software Platforms in 2024 (Ranked and Reviewed)

The Best Churn Reduction Software Platforms in 2024 (Ranked and Reviewed)

What is the best platform for churn reduction? Find out with this comparative guide.

Jason Fried On Writing, Profitability, AI, and the Most Improbable Thing He’d Like To Do (but Probably Can’t)

Jason Fried On Writing, Profitability, AI, and the Most Improbable Thing He’d Like To Do (but Probably Can’t)

Jason is the co-founder and CEO of 37signals (the parent company of Basecamp and HEY). During our talk, we discussed what he learned from his recent sabbatical, his views on writing, the future of AI and its implications for creativity, and more.

Claire Suellentrop on Unlocking Customer-Led Growth in SaaS

Claire Suellentrop on Unlocking Customer-Led Growth in SaaS

Identify who your best customers are and how to reach and resonate with more of them with Claire Suellentrop's Forget the Funnel framework.

Be Prepared: How Higher Credit Card Delinquencies Can Affect Your Business (Fed Research)

Be Prepared: How Higher Credit Card Delinquencies Can Affect Your Business (Fed Research)

Delinquencies are happening more often among households with auto or student loans, and those with higher credit balances.

Write for Conversions, Build a Bigger SaaS: Copywriting Advice From Joanna Wiebe

Write for Conversions, Build a Bigger SaaS: Copywriting Advice From Joanna Wiebe

We discussed the role of AI and copywriting, what you need to be doing to convert more leads into clients with your writing, and the most ridiculous tactics within conversion copywriting that work, but really shouldn't.