Sign In Get Started

Baird Hall

Keith Perhac: Why He Built SaaS Tools Marketers Actually Understand | Subscription Heroes #14

Keith Perhac: Why He Built SaaS Tools Marketers Actually Understand | Subscription Heroes #14

In this episode, Keith Perhac deep dive into marketing attribution and the analytics challenges of growing a bootstrapped SaaS company. Keith shares his journey from CRO agency owner to solo founder and explains how SegMetrics bridges the gap between developer tools and marketer needs, especially when it comes to understanding

Matthew Tse: Buy the Next Big Thing Instead of Building One | Subscription Heroes #13

Matthew Tse: Buy the Next Big Thing Instead of Building One | Subscription Heroes #13

In this episode, Matthew shares his transition from software engineer to acquisition entrepreneur, detailing his journey through early entrepreneurial experiments, the challenges of bootstrapping SaaS businesses, and his decision to acquire ImprovMX rather than build from scratch. He discusses the acquisition process, key evaluation criteria, initial fears, and the lessons

Adrian Marin: How a Self-Taught Developer Built a SaaS Business | Subscription Heroes #12

Adrian Marin: How a Self-Taught Developer Built a SaaS Business | Subscription Heroes #12

In this episode, Adrian Marin discusses about his journey from finance to software development and the challenges of building and selling a SaaS product. Adrian shares insights on self-learning, the transition from side project to business, and the role of customer feedback in product development. He shares the unique difficulties

Craig Hewitt: From Podcast Editor to SaaS CEO | Subscription Heroes #11

Craig Hewitt: From Podcast Editor to SaaS CEO | Subscription Heroes #11

In this episode, Craig Hewitt discusses about his journey from running a podcast editing service to building a SaaS podcast hosting platform. They cover the challenges of transitioning from services to SaaS, customer retention in podcast hosting, pricing struggles, and scaling a SaaS business in a competitive market. Craig also

John Horn: Optimizing Google Ads | Subscription Heroes #10

John Horn: Optimizing Google Ads | Subscription Heroes #10

In this episode, John Horn discusses how businesses can effectively use Google Ads to amplify reach, validate market demand, and optimize ad spend. They compare Google Ads with other marketing channels, explore investment thresholds, key success metrics, attribution challenges, keyword targeting, bidding strategies, landing page optimization, conversion rate improvements, and

Aubrey Rhodes: Mastering Monetization | Subscription Heroes #9

Aubrey Rhodes: Mastering Monetization | Subscription Heroes #9

In this episode, join host Jay Nathan (COO of Churnkey), with Aubrey Rhodes, an experienced SaaS engineering leader specializing in monetization and product-led growth. They explore his career journey from MailChimp, Stitch Fix, and Calendly to founding TopView Labs, a consulting firm for SaaS monetization. About Aubrey Rhodes: Aubrey Rhodes

Building a Customer Centric Business with Robbie Baxter, Author & Subscription Expert

Building a Customer Centric Business with Robbie Baxter, Author & Subscription Expert

Join hosts Jay Nathan and Robbie Baxter as they discuss building strong subscription businesses, being obsessed about customers, and strategies for every business.