What Is a Good CAC? How To Calculate and Reduce Customer Acquisition Cost
What CAC is, how to calculate it, why it’s important, and how you can reduce your customer acquisition cost.
Subscription Metrics
The Guide to Churn Management: Improving Retention, Keep Customers Happy, Staying Sane
Maintaining robust customer retention with a proactive churn management system is crucial for building a healthy subscription business.
But in terms of priority, it can be easy to let churn slip. You know why: unleashing customer acquisition projects and optimizing growth channels is difficult enough. And when new customer acquisition
The Guide to Negative Churn: the Holy Grail of Subscription Retention
The higher your churn rate, the more capital you need to maintain your revenue. That’s why low churn rates are essential for long-term success.
But what’s better than a low churn rate? A negative churn rate.
Get ready for a deep dive into negative churn. We'll
Identifying Customers At Risk of Churning and How to Keep Them as Customers
Loyal and satisfied customers are not only less likely to churn— they’re also more likely to recommend your product to others and essentially act as brand ambassadors for your company. So what do you do about your cohorot of at-risk customers?
To truly understand which customers churn and to
Churn Prevention: Calculate and Lower Your Churn Rate
As a SaaS founder, you already know that customer churn is inevitable to some degree. Research has actually shown that, on average, SaaS businesses lose about 10% of their annual revenue to churn. But too much of it can severely impact the long-term growth and success of your business.
That’
Customer Churn: What Churn Is, Why It Happens, How to Improve Your Churn Rate
Customer churn—caused by cancellations and payment failures—is an inevitable issue for every SaaS business. It silently chips away at your bottom line and, over time, can significantly harm the health of your company. So if you want to grow your revenue and break through a looming growth wall,
The Guide to Customer Churn Analysis
Churn is customers leaving your business. And for any SaaS company, understanding what churn is and how to analyze it is a core pillar for building a successful subscription business, whether it's SaaS, e-commerce, or a general subscription model.
Beecause just a 5% reduction in customer churn could